Businesses and organizations rely on Los Angeles-based Olmstead Williams Communications to drive brand awareness and revenues. We are experts in integrated communications that shape opinions and move markets. Clients come to us for our proven experience, transparent measurement and enviable placements. From achieving sales and marketing objectives to capturing mind and marketshare, we have an insatiable desire to win. Olmstead Williams – award-winning, results driven.
“Olmstead Williams combines intelligence with hustle… a powerful combo.”
~ Healthcare CEO
What We Do
CEO and Founder
Tracy has created campaigns to grow technology, life sciences and professional services businesses for more than 30 years. She is a trusted adviser and steady hand during crisis and high-profile litigation. She began her career working with U.S. and European aerospace and defense companies at Hill & Knowlton in Washington, D.C. and founded her own company in Los Angeles in 2008. She earned a bachelor’s degree from The Elliott School of International Affairs at The George Washington University. She is a civic leader in Los Angeles and speaks frequently on preserving and strengthening brands during crisis. MORE
Trent is a 20-year veteran of public relations and communications whose diverse background includes working in-house, on the agency side, and as a reporter and editor. He leads the firm’s financial services division which includes a number of payment technology innovators. Previously, Trent worked for the Associated Press and Kansas City Star. He graduated from the University of Texas with a bachelor’s degree in journalism. MORE
Jarryd is a senior strategist and collaborates with the firm on reputation and crisis management issues. He has a proven track record serving as a Fortune 100 corporate spokesperson, crisis manager, public relations leader and stakeholder advocacy expert. MORE
Kaitlen oversees the firm’s speakers bureau and has developed communications campaigns for industry leaders, as well as high-tech and cleantech companies from startup to profitability. Previously, she worked for Rogers & Cowan, Miramax Films and InfoWorld. She is a magna cum laude graduate of Boston College in English and Communications. MORE
Trish is a visual storyteller with a passion for securing major news coverage for clients. She managed the PR department at her previous agency, A Design Partnership, and graduated cum laude from California State University Northridge with a bachelor’s degree in English. She earned a master’s degree in English from Cal State. MORE
Paulo specializes in social media and oversees the development of all electronic newsletters for clients. Previously, he worked at Eisner Pediatric & Family Medical Center and BELLO Magazine. Born and raised in Puerto Rico, Acuña earned a bachelor’s degree in journalism from Marquette University where he was a reporter and managing editor for the Marquette Journal. MORE
Ashley Ray is an associate at Olmstead Williams Communications (OWC) who specializes in leveraging strategic initiatives to build brand awareness for clients as well as drive demand for products and services. With a passion for creative storytelling, she develops key messaging and secures top-tier coverage, creating opportunities to propel clients to the forefront of their sectors. MORE
Michelle is the financial controller and full-charge bookkeeper with over 20 years of experience. She records the day-to-day financial transactions at Olmstead Williams Communications and oversees all client invoicing. She began her career in real estate management and manufacturing companies in Boston and New York. Her client list has grown to include entertainment firms, non-profits, public relations firms and restaurants. She earned a bachelor’s degree at Northeastern University School of Business.
Phyllis wears a lot of hats at Olmstead Williams Communications, from maintaining the database of client media coverage to troubleshooting IT systems and overseeing all firm purchases. She makes sure senior leadership and everyone else on the team has the tools to do their jobs and she keeps the office running smoothly. Previously, she worked as an executive assistant at Pardee Homes.
Alexander L. Cappello
CEO and Managing Director
Cappello Global, LLC
Cappello, a global leader in corporate finance, is a current or past trustee/director of USC Marshall School of Business, USC Loker Hydrocarbon Research Institute, City of Hope, Pacific Council on International Policy and Biller Foundation. He built Cappello Global LLC, a global merchant bank whose principals have transacted more than $155 billion in 55 countries. MORE
Founder and Managing Partner
Snyder created Shinnecock Partners, building and managing fund-to-fund strategies which include one of the industry’s best performing futures funds and alternative lending funds. He has a bachelor’s degree from Georgetown University and an MBA from Harvard Business School where he was a Baker Scholar. MORE
Publisher and CEO
Los Angeles Business Journal
Toledo is the Publisher and Chief Executive Officer of the Los Angeles Business Journal and Group Publisher of California Business Journals. He is an Independent Director of Greenwood Hall, Inc. and previously served on the board of visitors of Pepperdine University’s George L. Graziadio School of Business and Management. He earned a bachelor’s degree in business administration from San Jose State University. MORE
Proactive Marketing, Inc.
Lee-Wlodek is a strategic marketing consultant for professional services firms who spent 15 years in financial services on Wall Street and in Los Angeles. A past president of ACG Los Angeles, she was involved in business development and transaction fulfillment for Goldman Sachs, Chase Bank and Imperial Bank. She earned a bachelor’s degree from Stanford University and an MBA from UCLA Anderson School of Management. MORE