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So far Paulo Acuna has created 138 blog entries.

If you can take a selfie, you can protect your state tax refund.

Tax season is here, and many people want to ensure their refund gets to them on time. Alabama is leading the way with a program that ensures your refund ends up in your wallet and not someone else’s.

The app is called Alabama E-ID. Once you download the app, you take a picture of your driver’s license or state ID card. You then take a selfie within the app, which is then compared to the photo used on your driver’s license picture. Once you take the selfie, your E-ID is activated. From there, you register your E-ID with the state department of revenue.

See the full article: If you can take a selfie, you can protect your state tax refund (ABC 3340)

February 10th, 2018|Categories: Client News|Tags: , , , |

With IDEMIA’s help, Alabama uses facial recognition to stop tax fraud

Alabama Department of Revenue and IDEMIA have partnered together to release an app to protect residents against tax refund theft.

“We’re just at the tip of the iceberg,” said Mark DiFraia, vice president of IDEMIA’s Digital Identity. “We see eID [electronic ID] playing a big role in electronic government and digital transformation at the state level across the nation.”

DiFraia said Alabama is the first state in the country to offer this technology.

Read the full article: Alabama uses facial recognition to stop tax fraud (The Crimson White)

 

February 8th, 2018|Categories: Client News|Tags: , , , , |

San Fernando Valley Business Journal speaks to CURE Pharmaceutical’s new hire

CURE Pharmaceutical has named Vered Gigi as vice president of strategy and business development. The appointment is part of a larger push to build out partnerships within the pharmaceutical industry and test new indications for the company’s primary product.

“CURE has been on stealth mode for a while, developing the technology and the intellectual property,” Gigi said. “Now we’re really moving into phase two of growth and expansion to bring our product to market.”

Read the full article here. (San Fernando Valley Business Journal)

February 7th, 2018|Categories: OWC News|Tags: , , , , |

This is the state of the media for 2018. | eNews from OWC

Fasten your media seat belt for 2018, communication of all kinds is stronger than ever. Despite warnings and howls, facts still have impact and new platforms have learned how to deal with a hostile environment. Rumors get corrected. Spin is detected. New voices are heard whether we like it or not, which is how things are supposed to be. Though America is a free-for-all and this year every business need to be among the “all,” now more than ever before, it really is “lead, follow or get out of the way.”

Download a PDF of this version here.

Here’s what every company needs to know for the New Year:

Earned media is on the rise (really). According to Forrester Research, we are living through a fundamental reassessment of the role of advertising and editorial coverage. Earned media, like news stories and features, is more measurable and effective than ever before. Consumers are increasingly wanting to connect with people and stories, which presents an opportunity for editorial coverage. Eighty-one percent of senior marketers still believe that earned media is more effective than paid media.

Mobile and online consumption has new breadth of reach. In the U.S., roughly nine-in-ten adults get news online (either via mobile or desktop). According to the Pew Research Center, there are now many different audience strategies that news outlets use, through newsletters, original podcasts and allowing comments on their articles. By 2017, 61 percent of these highest-traffic digital-native news outlets had apps for at least one of the two main mobile operating systems (iOS and Android).

The crackdown on false news proves fruitful. A recent study reported by The New York Times reveals that propaganda and outright lies have a wide reach but reduced impact. “For all the hype about fake news, it’s important to recognize that it reached only a subset of Americans, and most of the ones it was reaching already were intense partisans,” according to Dr. Brendan Nyhan from Dartmouth College, who led the study. This year, we’ll see powerhouses like Facebook and Google continue to battle false news. Facebook will use its Related Articles tool to combat misinformation in the News Feed. Meanwhile, future leaders are taking matters into their own hands — right from the classroom.

The New Year has already brought media firestorms, but the trend is toward verification and fact. As always, the most powerful tool in business is an accurate message delivered with a clear voice. That is our mission and passion. Let us know how we can help you prepare for any potential issues that may come this year. Wishing you a prosperous 2018!

February 2nd, 2018|Categories: eNewsletter|Tags: , , , , , , , |