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EY announces winners of the Entrepreneur Of The Year® 2018 Greater Los Angeles Awards

EY is pleased to announce the winners of the Entrepreneur Of The Year 2018 Greater Los Angeles Awards. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes business leaders who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. The entrepreneurs noted below were selected by a panel of independent judges and revealed at a special black-tie awards gala on Thursday, June 14, at The Beverly Hilton Hotel.

“These winners represent the booming industries, leadership and exceptional ideas that are driving innovation and growth in Greater LA,” said Scott Porter, Partner at Ernst & Young LLP, and Director, Entrepreneur Of The Year. “They are creating jobs, disrupting industries, and developing services and solutions that are improving whole economies, countless lives and society at large.”

The winners of the Entrepreneur Of The Year 2018 Greater Los Angeles Awards are:

  • Master Entrepreneur Award | Arie Belldegrun, MD, FACS
  • Technology Award | Jake Winebaum, CEO | Brighter, Inc. | Santa Monica, CA
  • Emerging Award | Heather Hasson, Co-CEO, and Trina Spear, Co-CEO | FIGS, Inc. | Los Angeles, CA
  • Consumer Products & Retail Award | Eddy Lu, Co-Founder & CEO, and Daishin Sugano, Co-Founder & Chief Product Officer | GOAT | Culver City, CA
  • Digital Media Award | Rich Pierson, Co-Founder & CEO, and Andy Puddicombe, Co-Founder | Headspace | Santa Monica, CA
  • Cleantech & Renewable Energy Award | Patrick Maloney, Founder & CEO | Inspire | Santa Monica, CA
  • Health Award | Dr. Anthony Gabriel, Co-Founder and COO, and Rich Whitney, Co-Founder, Chairman, & CEO | Radiology Partners | El Segundo, CA
  • Marketing Technology Award | Michael Blend, Co-Founder & President, and Chuck Ursini, Co-Founder & CEO | System1 LLC | Venice, CA
  • Family Business Award | Nadine Watt, President | Watt Companies | Santa Monica, CA

Read the full announcement here.

June 15th, 2018|Categories: Client News|Tags: , , , , |

CUREfilm redefines how medicines are delivered and experienced

The CUREfilm technology, developed by Cure Pharmaceutical, delivers drugs through a dissolvable strip that can be applied in the oral cavity or onto the skin. It replaces the need for swallowing or injecting medicines. The film has the ability to hold multiple active ingredients on one dissolvable strip, hence, eliminating the need to take multiple medications for daily treatments.

“CUREfilm products are designed to optimize drug release profiles and achieve a target product profile,” says Jessica Rousset, COO at CURE Pharmaceutical. “Unlike traditional oral drug delivery, CUREfilm can be designed to bypass the gastrointestinal (GI) tract, avoiding GI-related side effects and inactivation in the gut or liver.”

Rousset spoke to Pharmaceutical Technology about the advantages of CUREfilm and its applications in drug delivery.

Read the full article: An alternative to pills and injections: CUREfilm redefines how medicines are delivered and experienced (Pharmaceutical Technology)

June 8th, 2018|Categories: Client News|Tags: , , , , , |

TaskUs’ Jaspar Weir on the fuel that drives the employee engine

According to Jaspar Weir, co-founder and president of TaskUs.Employee happiness is important because it translates into better quality work, which, in turn, can equal increased customer retention, satisfaction and revenue.

But what makes a happier employee? There seems to be a widespread myth that free lunches and ping pong tables drive employee happiness. Many companies spend a lot of money on frivolous things but still have employee morale and retention issues because those incentives are not meeting employee needs — the ROI is just not there.

You need to align with your employees to understand what is driving them.

Read the full article: Daily Satisfaction: The Fuel To Drive The Employee Engine (Forbes)

June 8th, 2018|Categories: Client News|Tags: , , , , , |

The Oprah Effect: What Others Say Matters Most | eNews for OWC

It’s not a secret that having a solid reputation instills trust or that a bad reputation travels faster than a good one. How do you get the word out about your credibility? The answer is third-party endorsements. They include customer and user testimonials, expert and celebrity endorsements and all news articles.

Before the internet, small businesses relied on word of mouth to gain trust with the public. While that may have evolved to fit our world today with online reviews, it certainly hasn’t died. The first thing overwhelmed consumers do before purchasing is read customer reviews and recommendations on company websites, Yelp, Facebook, Twitter and more. Surveys rank legitimate customer reviews as more persuasive to buyers than advertising or paid celebrity endorsements.

Reviews Validate and Legitimize Your Brand

Ninety-three percent of online review readers seek to determine the quality of a business, and 85 percent say they trust online reviews as much as personal recommendations. People naturally distrust what they aren’t familiar with, and positive reviews—and even positive company responses to negative reviews—instill confidence. Third-party endorsements are the lifeblood of a political campaign with candidates seeking backing from school boards, law enforcement and civil rights groups as well as their own parties.

People today are alert to advertising in all its forms. Third-party endorsements come from sources with nothing to gain and attain the highest level of public relations effectiveness. In fact, almost all such high-credibility endorsements can be solicited without detracting from their value. For example, an Oprah book endorsement often means the best-sellers list and is seen as a powerful third-party authentication.

Building relationships with reporters who cover your market earns street cred too. Being quoted as an expert in a news article is interpreted as an endorsement by the publication and positions you as a credible source.

Highlighting Third-party Endorsements

Adding a tab to your company website with testimonials, reviews and endorsements makes your site active and useful. Testimonials are made even more impactful by interviewing your clients and posting a short video of their success stories.

Professional execution is important. Vagueness, paraphrase and gush are less effective than direct communication. Verifiable information is the currency.

Ineffective testimonials lack names, dates, locations and identities of the reviewers. Fake reviews are destructive to reputation and should be avoided at all cost. Most clients are comfortable being named if given a chance to confirm and approve. The more specific the citation, the more powerful the credibility.

Don’t be afraid to ask for a review.

Your competition probably already has reviews, considering that 74 percent of businesses ask customers to share their experience online. Surprisingly, 68 percent of consumers have left a review after a business asked them to, so make it a policy to ask for these testimonials each time you develop a relationship with a client or have a big win. They help marketing, build reputation and tell you what you’re doing right.

Third-party endorsements are critical to B2B buyers. In fact, 97 percent say that “user-generated content such as peer reviews is more credible than other types of content.” Other third-party endorsements include industry awards, speaking at industry events, being included in research analyst reports, earning news coverage, getting ranked on “best of” lists and customer reviews online through sites such as Google and Yelp as well as active social media platforms. Get employees to tell the world what a great place to work the company is at Glassdoor.com. These sites also further enhance your SEO scores on search engines.

Take some time this summer to make third-party endorsements a part of your marketing efforts.

June 5th, 2018|Categories: eNewsletter|Tags: , , , , , |