5 Things I Learned as a PR Intern

  1. Connect With Others

Make the most of your internship by getting to know your colleagues. You can gain a lot of insight by going out to coffee or lunch with a coworker. Networking is an important part of PR, so focus on building and maintaining those relationships. Although you should maintain a professional attitude in the workplace don’t forget to be human.

 

  1. Stay Informed

Keep yourself current on local and international news. This allows you to brainstorm potential ideas for a client and engage in serious discussions at the office. Public relations revolve around the most recent topics, therefore staying informed is essential.

 

  1. Don’t Be Afraid to Ask Questions

Internships are the perfect way to gain hands-on PR experience. This is the best environment to gain practical skills. That being said, you should always remain open to new opportunities and absorb as much information as possible on the job. Ask questions when you need clarification or direction on a task, and exhibit your curiosity in the industry.

 

  1. Research Skills

Creating media lists and researching news outlets is a fundamental aspect of public relations, and will likely be a large part of your internship role. Chances are you will quickly be introduced to Cision, an incredibly useful research engine. This tool is crucial for building accurate lists and finding reporters’ contact information. While it is still critical to double check your results, Cision can help you cut through the clutter to save time.

 

  1. The Editing Process

Writing a news release requires creative thinking while optimizing length. Understand your first draft will probably be revised several times before there is a final version. The more you practice, the more you will learn how to effectively communicate the news.

 

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The Great Courses announces a new partnership with Amazon Video

The Great Courses Signature CollectionThe Great Courses has expanded its digital reach with the announcement of a new partnership with Amazon Video. Subscribers will have access to “The Signature Collection”, a curated assortment of courses, which will be regularly updated with new content for Amazon Prime members to access.

“With The Great Courses Signature Collection, we’re able to offer a cross section of our most popular and highly-rated courses in a new, easily accessible, and affordable way,” said Ed Leon Chief Brand Officer of The Great Courses.

Read more here.

Bryce Maddock speaks with Bloomberg TV about TaskUs’ growth and future

TaskUs CEO Bryce Maddock recently sat down with Bloomberg Philippines to give a tour of one of TaskUs’ facilities in the country and to speak about how the company is tackling BPO sore spots like employee attrition and automation.

“The BPO industry has done an incredible job at offering jobs to young Filipinos, and we feel that there’s a next generation of BPO that TaskUs is really taking the forefront of,” said Maddock.

See below for a tour of the TaskUs facility and the rest of the interview.

Bone Biologics readies for large animal studies

Bone Biologics is on the brink of completing an important milestone in its mission to develop the NELL-1 osteoinductive protein into a commercially viable product for spine surgery, as the firm plans to start large animal studies in the second half of 2016.

Stephen La Neve, CEO of Bone Biologics, said the company is focused on using NELL-1 in “hard to heal” patients undergoing posterolateral fusions and transforaminal lumbar interbody fusions. The hard-to-heal group includes smokers, diabetics, the obese and those with osteoporosis. The company is optimistic NELL-1 will speed-up healing and improve the strength of fusion in these patients.

Read the full article: Bone Biologics Reaches Major Preclinical Milestone In Regenerative Bone Material Development (Clinica)

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Helinet Aviation announces new appointments to Board of Directors

The Helinet Board of Directors has appointed three distinguished members: Arnold Kleiner, Thomas Norton and Jim Adams. Together with CEO Kathryn Purwin, the board brings with it over 80 years of combined operational experience and industry-specific knowledge.

“As we focus on growth, I thought it was time to give permanent, official roles on the board to trusted advisors,” said Purwin. “These high caliber advisors further ensure Helinet’s future.”

Read more here.

5 things to do now to improve the bottom line

OWC’s president and CEO, Tracy Williams, writes about “Marketing in the New Energy Ecosystem” in the July-August issue of the North American Clean Energy magazine.

“It’s now less about influencing public opinion or changing consumer behavior and more about strategic relationship building to make connections that move the needle for technology,” Williams writes. “What’s required is a focused strategy to establish credibility and gain the trust of potential investors, partners, affiliates, and installers throughout target markets.”

Williams offers five things energy companies can do now to improve their bottom lines: engage the community, apply for awards and lists, focus on messaging, become an industry expert, and network at trade shows and beyond.

Read the full article: Marketing in the New Energy Ecosystem: 5 things to do now to improve the bottom line. (North American Clean Energy)

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Helinet helicopters at American Heroes Air Show

Helinet Aviation showcased its helicpoters — including one flown by Helinet for Children’s Hospital Los Angeles — at this year’s American Heroes Air Show at Hansen Dam in the San Fernando Valley.

The American Heroes Air Show is an annual event for individuals in the public safety sectors (police, fire&rescue, EMS agencies, etc.) to mingle with the local community, held in multiple locations across the nation. Helinet Aviation Services is a diversified helicopter transportation provider located in Van Nuys, California. With nearly 30 years in business, the company has earned a highly trusted and widely respected industry-wide reputation for its exceptional pilots and other team members, unparalleled service, and an outstanding safety record.

Read the full articles:

California Police Departments Display Helicopters at American Heroes Air Show (Police Mag)

The American Heroes Air Show 2016 (9-1-1 Magazine)

 

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‘What America is Learning’ chart: Logic, linguistics and Spanish join art and history

As the long holiday weekend approaches, The Great Courses releases its latest “What America is Learning” chart of the most popular lectures nationwide. The courses seeing the most traffic include long-standing favorites such as art and history, as well as surprises like logic, linguistics and Spanish.

The 10 chart-topping lectures from May:

  1. Why Study Logic? (from the course An Introduction to Formal Logic)
    An overview of biases humankind is predisposed to and the ways in which logic can correct them as taught by Professor Steven Gimbel, Ph.D.
  2. Introduction to Logical Concept (from the course An Introduction to Formal Logic)
    How grammatical analysis can identify the type of argument and inform how it can be addressed as taught by Professor Steven Gimbel, Ph.D.
  3. Introduction to the Spanish Language (from the course Learning Spanish)
    The basics of how to approach, study and speak Spanish, as well as an introduction to the basics of conversation as taught by Professor Bill Worden, Ph. D.
  4. An Introduction to Drawing (from the course How to Draw)
    The history and impact drawing has had on culture; how analytic and abstract thought enhance artistic ability; and a basic drawing exercise focusing on our ancestors’ art as taught by Professor David Brody.
  5. Drawing Materials for Line (from the course How to Draw)
    A closer look at the tools to be used throughout the course and suggestions for maximizing your workspace as taught by Professor David Brody.
  6. Informal Logic and Fallacies (from the course An Introduction to Formal Logic)
    Explore four of the most common logical fallacies as taught by Professor Steven Gimbel, Ph.D.
  7. Drawing Fundamentals and First Exercises (from the course How to Draw)
    Learn about the basics of composition, proportion, perspective, value, texture and color. See how to apply these skills to complex subjects as taught by Professor David Brody.
  8. Making Great Pictures (from the course Fundamentals of Photography)
    An examination of the essential elements of iconic and memorable photos as taught by National Geographic photographer Joel Sartore.
  9. Definite Articles and Nouns (from the course Learning Spanish)
    A closer look into the gendering of Spanish nouns, knowing when to use which and how to pluralize them as taught by Professor Bill Worden, Ph. D.
  10. Earliest History of the Indian Subcontinent (from the course A History of India)
    Looking back to the geographic formation of the region and its impact on culture as taught by Professor Michael H. Fisher, Ph.D.

 

Read the full announcement: School May Be Out for Summer, But The Great Courses Reports 50% Growth in its ‘Student Body’ (Business Wire)

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