Make the most of your internship by getting to know your colleagues. You can gain a lot of insight by going out to coffee or lunch with a coworker. Networking is an important part of PR, so focus on building and maintaining those relationships. Although you should maintain a professional attitude in the workplace don’t forget to be human.
Keep yourself current on local and international news. This allows you to brainstorm potential ideas for a client and engage in serious discussions at the office. Public relations revolve around the most recent topics, therefore staying informed is essential.
Don’t Be Afraid to Ask Questions
Internships are the perfect way to gain hands-on PR experience. This is the best environment to gain practical skills. That being said, you should always remain open to new opportunities and absorb as much information as possible on the job. Ask questions when you need clarification or direction on a task, and exhibit your curiosity in the industry.
Creating media lists and researching news outlets is a fundamental aspect of public relations, and will likely be a large part of your internship role. Chances are you will quickly be introduced to Cision, an incredibly useful research engine. This tool is crucial for building accurate lists and finding reporters’ contact information. While it is still critical to double check your results, Cision can help you cut through the clutter to save time.
The Editing Process
Writing a news release requires creative thinking while optimizing length. Understand your first draft will probably be revised several times before there is a final version. The more you practice, the more you will learn how to effectively communicate the news.
The Great Courses has expanded its digital reach with the announcement of a new partnership with Amazon Video. Subscribers will have access to “The Signature Collection”, a curated assortment of courses, which will be regularly updated with new content for Amazon Prime members to access.
“With The Great Courses Signature Collection, we’re able to offer a cross section of our most popular and highly-rated courses in a new, easily accessible, and affordable way,” said Ed Leon Chief Brand Officer of The Great Courses.
TaskUs knows about growth. In addition to helping scale their clients from startups to sensations, the growth of TaskUs itself was recognized by Inc.’s 5000 Fastest Growing Companies in America. This year saw the team rise significantly on the list.
TaskUs CEO Bryce Maddock recently sat down with Bloomberg Philippines to give a tour of one of TaskUs’ facilities in the country and to speak about how the company is tackling BPO sore spots like employee attrition and automation.
“The BPO industry has done an incredible job at offering jobs to young Filipinos, and we feel that there’s a next generation of BPO that TaskUs is really taking the forefront of,” said Maddock.
See below for a tour of the TaskUs facility and the rest of the interview.
Bone Biologics is on the brink of completing an important milestone in its mission to develop the NELL-1 osteoinductive protein into a commercially viable product for spine surgery, as the firm plans to start large animal studies in the second half of 2016.
Stephen La Neve, CEO of Bone Biologics, said the company is focused on using NELL-1 in “hard to heal” patients undergoing posterolateral fusions and transforaminal lumbar interbody fusions. The hard-to-heal group includes smokers, diabetics, the obese and those with osteoporosis. The company is optimistic NELL-1 will speed-up healing and improve the strength of fusion in these patients.
The Helinet Board of Directors has appointed three distinguished members: Arnold Kleiner, Thomas Norton and Jim Adams. Together with CEO Kathryn Purwin, the board brings with it over 80 years of combined operational experience and industry-specific knowledge.
“As we focus on growth, I thought it was time to give permanent, official roles on the board to trusted advisors,” said Purwin. “These high caliber advisors further ensure Helinet’s future.”
OWC’s president and CEO, Tracy Williams, writes about “Marketing in the New Energy Ecosystem” in the July-August issue of the North American Clean Energy magazine.
“It’s now less about influencing public opinion or changing consumer behavior and more about strategic relationship building to make connections that move the needle for technology,” Williams writes. “What’s required is a focused strategy to establish credibility and gain the trust of potential investors, partners, affiliates, and installers throughout target markets.”
Williams offers five things energy companies can do now to improve their bottom lines: engage the community, apply for awards and lists, focus on messaging, become an industry expert, and network at trade shows and beyond.
Helinet Aviation showcased its helicpoters — including one flown by Helinet for Children’s Hospital Los Angeles — at this year’s American Heroes Air Show at Hansen Dam in the San Fernando Valley.
The American Heroes Air Show is an annual event for individuals in the public safety sectors (police, fire&rescue, EMS agencies, etc.) to mingle with the local community, held in multiple locations across the nation. Helinet Aviation Services is a diversified helicopter transportation provider located in Van Nuys, California. With nearly 30 years in business, the company has earned a highly trusted and widely respected industry-wide reputation for its exceptional pilots and other team members, unparalleled service, and an outstanding safety record.
As the long holiday weekend approaches, The Great Courses releases its latest “What America is Learning” chart of the most popular lectures nationwide. The courses seeing the most traffic include long-standing favorites such as art and history, as well as surprises like logic, linguistics and Spanish.
An Introduction to Drawing(from the course How to Draw)
The history and impact drawing has had on culture; how analytic and abstract thought enhance artistic ability; and a basic drawing exercise focusing on our ancestors’ art as taught by Professor David Brody.