Los Angeles startup, Zenvoy, officially launches this week. The platform introduces professionals to one another for maximum networking potential. It uses secure algorithms to connect people based on mutually beneficial needs. Zenvoy asks individuals about their professional industry, experience and location to determine valuable connections for its users.
“Zenvoy aims to streamline networking for businesspeople — a practice that in the past has required fighting traffic to attend events that too often yield too few meaningful connections,” Ellingson said. “Businesspeople can use Zenvoy as an individual or in a private group created by an association, conference or other professional community. The platform can even be “white-labeled” so groups own their members and branding.”
Trade show season heats up in the fall with promises of new business leads from a targeted pool of prospects. The average expense of participating ranges from $35,000 to beyond $50,000 when you add booth space and construction, conference fees, travel, lodging, meals and sponsorship. Is it worth it? Yes: It only takes one new customer to justify the investment.
Another big payoff is the public relations opportunities these shows provide. Below is a checklist after negotiating a keynote speech or panelist position:
Set up meetings with attending media. Trade shows provide reporters with free passes to encourage them to attend. The media list can be obtained four to six weeks in advance, allowing ample time to reach out to individual reporters and editors. Invite them to the booth to meet and discuss industry trends with key executives who have been prepped on approved messaging. Just sending a press release is passive. Be active.
Trade shows provide a five-minute platform to announce news during the show. Take advantage and tout your latest news, a new client, new market, new partner or perhaps a white paper. Give them something to remember that sets you apart from others.
The Oberthur Technologies booth attracted hundreds of targeted prospects at the Mobile World Congress in Barcelona, Spain, earlier this year. Just as important at trade shows are the media interviews and other opportunities that take place beyond the booth.
Conduct a media breakfast or dinner to build relationships. Reporters don’t want to be grouped with their competitors, but they’ll come if you give them access to something interesting. A CEO breakfast with customers, research analyst or the author of a relevant book can make it easy for a journalist to find news and new contacts. It also positions the company as a thought leader with a story sense.
Showcase customers at your booth and in all communications with the media during the event. Customers are the proof point, and their front-line stories offer the quotations journalists need to tell your story.
Finally, always add the name of the trade show to news releases distributed through wire services such as Business Wire and PRNewswire during the show. Media covering the industry will be on alert for news coming from the show; make it easy for them to find. Who doesn’t want to know what’s hot at the annual Consumer Electronics Show? Also, trade shows typically offer wire service discounts for exhibitors, a small savings. Check with your marketing contact.
Olmstead Williams Communications is at work for clients attending the October fintech conference Money 20/20 (submit your news for the show). ESNA, one of the top energy storage shows, is just a few weeks away, too — a can’t-miss event for our cleantech clients. With countless shows nationwide, there is always at least one that will move your business forward.
We know the business media is interested in business. Make it your business to be interested in them.
TaskUs, a growth outsourcing leader based in Santa Monica, Calif., has added three new members to its executive ranks. Chief Financial Officer Balaji Sekar, Chief Information Officer Christopher McLaughlin-Brooks and Senior Vice President of Sales and Marketing Lital Gilad-Shaoulian. All three have strong backgrounds and are committed to meet the challenges of an organization experiencing transformational growth.
“We’re a high growth company that, like our customers, were disruptive startups just a couple of years ago and have transformed into industry leaders,” noted Bryce Maddock, CEO. “These new C-Suite executives bring the expertise and leadership that will further fuel our growth. We’ve doubled revenue and expanded to more than 5,300 employees worldwide… we’re off.”
Amazon Prime’s newest addition to its array of streaming selections is The Great Courses Signature Collection, consisting of 87 courses covering subjects such as philosophy, ancient and modern history, photography, professional development, science and cooking.
“Launching on Amazon Prime, with its broad membership, ease of use and instant access to hundreds of digital TVs and devices, is a smart next step because it allows us to reach millions of new customers,” said Ed Leon, chief brand officer of The Great Courses. “And because Signature Collection offers a curated library of popular and highly rated courses, we can deliver our brand of premium life-long learning in an even more affordable way.”
The Los Angeles Business Journal sat down with Bryce Maddock, CEO and co-founder of TaskUs, and spoke about his interest in taking part in triathlons—particularly in Ironman triathlons. Maddock will take part in his ninth half Ironman in Australia on Sept. 4. Maddock harped on the thrill he gets from taking part in such a rigorous athletic event.
“The intensity of working at a rapidly growing business as a CEO can only be balanced by something of equal intensity,” Maddock said. “For some people that’s their golf game, for others maybe that’s a passion of food or wine or reading. For me it happens to be the triathlon.”
Through a partnership with Goodwill Industries of Denver, BankWork$, the eight-week training program offered for those interested in a career in banking, has begun its operations in the “Mile-High City.” NBC’s 9News sat down with coordinators and students to discuss the impact this program has on members of the community.
Candice Sporhase, a BankWork$ program coordinator for Goodwill Denver, when asked about the students who take a part in BankWork$, said: “The one thing that they have in common is that they are looking for a career that will offer stabilities for their families and opportunities for growth.”
Make the most of your internship by getting to know your colleagues. You can gain a lot of insight by going out to coffee or lunch with a coworker. Networking is an important part of PR, so focus on building and maintaining those relationships. Although you should maintain a professional attitude in the workplace don’t forget to be human.
Keep yourself current on local and international news. This allows you to brainstorm potential ideas for a client and engage in serious discussions at the office. Public relations revolve around the most recent topics, therefore staying informed is essential.
Don’t Be Afraid to Ask Questions
Internships are the perfect way to gain hands-on PR experience. This is the best environment to gain practical skills. That being said, you should always remain open to new opportunities and absorb as much information as possible on the job. Ask questions when you need clarification or direction on a task, and exhibit your curiosity in the industry.
Creating media lists and researching news outlets is a fundamental aspect of public relations, and will likely be a large part of your internship role. Chances are you will quickly be introduced to Cision, an incredibly useful research engine. This tool is crucial for building accurate lists and finding reporters’ contact information. While it is still critical to double check your results, Cision can help you cut through the clutter to save time.
The Editing Process
Writing a news release requires creative thinking while optimizing length. Understand your first draft will probably be revised several times before there is a final version. The more you practice, the more you will learn how to effectively communicate the news.
The Great Courses has expanded its digital reach with the announcement of a new partnership with Amazon Video. Subscribers will have access to “The Signature Collection”, a curated assortment of courses, which will be regularly updated with new content for Amazon Prime members to access.
“With The Great Courses Signature Collection, we’re able to offer a cross section of our most popular and highly-rated courses in a new, easily accessible, and affordable way,” said Ed Leon Chief Brand Officer of The Great Courses.
TaskUs knows about growth. In addition to helping scale their clients from startups to sensations, the growth of TaskUs itself was recognized by Inc.’s 5000 Fastest Growing Companies in America. This year saw the team rise significantly on the list.
TaskUs CEO Bryce Maddock recently sat down with Bloomberg Philippines to give a tour of one of TaskUs’ facilities in the country and to speak about how the company is tackling BPO sore spots like employee attrition and automation.
“The BPO industry has done an incredible job at offering jobs to young Filipinos, and we feel that there’s a next generation of BPO that TaskUs is really taking the forefront of,” said Maddock.
See below for a tour of the TaskUs facility and the rest of the interview.