|In today’s media landscape the focus is on authenticity and instant, unfiltered action. Facebook Live and other platforms make you the broadcaster – allowing direct and immediate communication with customers, prospects, employees, partners and the media. Facebook now claims 100 million hours of videos watched every day, with a 300 percent yearly increase in live streaming. From Crayola’s successful stunt retiring a color on “National Crayon Day” to Bloomberg’s popular Tom Keene market review, live media offers a simple way to tell stories and build relationships in real time.
Download PDF version of this issue: 5 best tips for Facebook Live
Here are five tips to make your next livestream stand out among the 60 million businesses on Facebook:
The growing demand for personal live streaming has led Facebook to add 3,000 people to its content moderation team. Scrutiny is up as well as interest. Facebook Live offers businesses the opportunity to easily share company achievements, breaking news and expertise on their own fast-moving industries.
The world is watching. And that’s what we want.