Stay on Top of the News with 5 Simple Hacks | eNews from OWC

Staying on top of the news can be intimidating. The Washington Post alone publishes an average of 1,200 stories, graphics and videos per day and the New York Times posts 300 times daily. Keeping up is a challenge in any industry, especially in the fast-paced world of tech, but staying in the loop is essential to maintaining a competitive edge. Here’s how to stay informed without spending all day at it.

  1. Monitor your email, not the entire Web. The great thing about newsletters is that someone else has already done the heavy lifting of vetting and summarizing. Look for tailored news roundups and daily or weekly newsletters and subscribe to those that fit your industry. Dig deeper when necessary. If you like a bit of sarcasm and wit to start your morning, an office favorite for us is The Skimm.
  2. Subscribe to relevant keywords through Google Alerts. Get notified as specific stories break by setting tailored Google alerts for keywords, industry terms, people and companies important to you. You’ll know what is being said about your employer, clients and competitors.
  3. Follow editors and relevant beat reporters on Twitter. The key players on social media can keep you in the loop with minimal effort. Many reporters post breaking news as it happens, you stay informed just by scrolling through your newsfeed.
  4. Bookmark your favorite blogs. Set aside an hour a week to look through targeted newsrooms and company blogs for official announcements in your industry. In today’s cyber culture there’s always a new blog popping up. Keep tabs on new thought leaders.
  5. Maximize your drive time. Subscribe to industry podcasts. They’ll automatically appear on your smart phone, available to listen to anytime you are. The Tim Ferriss Show is an excellent tech podcast with a focus on the startup scene. A good choice for the healthcare industry is Tech Tonics. We also love CXYZ, by our clients TaskUS co-founders Bryce Maddock and Jaspar Weir, which explores the world of customer experience (CX) with top tech executives and industry leaders. There’s a new one every Tuesday.

Regardless of how you do it, stay up on industry news. Trends develop quickly, and no leader wants to be left behind. Nothing hurts a reputation more, when the topic turns to new developments, than a blank look and “Huh, interesting.” Leaders who keep up become talkers, not listeners.

Try our tips and let us know which ones work best for you. If you need some help, tweet us @OWCPR. 

 

September 27th, 2017|Categories: eNewsletter|Tags: , , , , , , , |

5 Ways to Nail Your LinkedIn Long-Form Post | eNews from OWC

LinkedIn long-form posts are an important tool for positioning yourself as an industry thought leader.  Sometimes called the “Wall Street Journal” of social media, LinkedIn can be highly influential.  Using the platform to its full advantage has been shown to boost visibility on search engines by more than 25 percent including bumping up your Google PageRank.  Other reasons to take LinkedIn seriously:

  • 500 million users
  • 10 million active job posts
  • Data on more than 9 million companies
  • Among largest search engines with 5 billion annual searches
  • 71 percent of professionals cite LinkedIn as a credible source for professional content
  • Niche channels to target – Ex. LinkedIn Technology Channel has 21 million followers
  • Opportunity to be shared on LinkedIn’s own channel: editors monitor the 150,000 weekly posts to spotlight the best on one of their channels

Download PDF version of this issue: 5 Ways to Nail Your LinkedIn Long-Form Post

Building on the ideas for establishing an industry thought leader in our January 2017 newsletter, we offer the following tips to maximize the value of your LinkedIn posts.

  1. Look for hot topics: Tap into big issues, trends or regulations affecting your industry. Address the industry’s pain points and lead the conversation.  Get ideas from industry trade publications and what other leaders and influencers post.  Scroll through social media and search for keywords and popular hashtags.  Brainstorm what fresh perspective you can bring to the table.  If you’re stuck, check out this list of the most memorable articles of last year, put together by Caroline Fairchild, senior news editor at LinkedIn.
  2. Keep it concise: Writing short is the hardest thing to do, but LinkedIn Editor-in-Chief Daniel Roth says 800 to 2,000-word articles are “a sweet spot for engagement.”  The ideal LinkedIn post is crisp, concise and shareable.  Articles that are broken down in numbers or list form perform better, such as Richard Branson’s first LinkedIn post from 2012, “Five top tips to starting a successful business.”  Of course his name sells but your expertise can too.
  3. Craft a provocative headline: Of all the elements of a good post, an impossible-to-ignore headline has six to eight words and teases the article.  Using numbers like “Five tips…” or “how-to” style headlines let the reader know it will be a quick and easy read.  Once you have your post drafted, re-read it.  Try several possible headlines and select the one that best suits the post.  Vary headlines when promoting across other platforms to test which your readers prefer.  Invest the time to create a great headline.
  4. Increase engagement 90 percent with a photo: As LinkedIn contributor Joshua Miller cites this fact in his piece on how to find the best images for LinkedIn, “the ability of visual stimuli to communicate and influence is undeniable and inescapable.”  A powerful header image will lead to more clicks on the actual article.
  5. Share: Success is in engagement: clicks, likes, shares and comments.  That’s the goal when being “social.”  Cross-promote your posts on other social media channels and make sure there are links on your website and in the company newsletter.  Go through the comments and see how other people react to your article.  Be open to feedback – there may be tips that will improve your next article.  For a better chance to have your post featured in one of LinkedIn’s channels, share it on Twitter and tag @LinkedInEditors.

LinkedIn articles can take your thought leadership to millions of people, and you can do it from your desk.  Your LinkedIn commentaries can be re-purposed for speaking, webinars and bylines in industry trades.  Start posting.

August 8th, 2017|Categories: eNewsletter|Tags: , , , , , , , |

6 ways to add fireworks to your networking | eNews from OWC

Networking is an art that takes practice to master.  The wider the network, the greater reach your message and your brand will have.  After all, it’s not what you know, it’s who you know. So how do you start to make these connections?  A new contact can provide new viewpoints and new opportunities.  Here are six tips to network like a pro.

Download PDF version of this issue: 6 ways to add fireworks to your networking

  • Develop a roadmap.  The first step to successful networking is to figure out where you should be headed and what stops to make along the way.  Before the year ends, create an events calendar with dates for all major industry conferences and meetings.  Start local and go from there.  Make it your mission to attend at least 10 events each year.  Conferences like Fortune Brainstorm TECH and Thrive are popular for business leaders and key influencers.  Watch for speaking and panel opportunities.
  • Do your research.  Before an event, pinpoint who will be there.  Look at speakers’ social media activity and browse through recent media coverage of them.  Subscribe to newsletters and news alerts from major outlets like The New York Times, the Los Angeles Times and The Wall Street Journal and business trades such as Inc., Forbes and Entrepreneur.  Collect information so that, when an introduction occurs, you can work what you have learned into the conversation.  It only takes one tidbit to strike a connection.
  • Step outside your comfort zone.  Make a point to talk to new people.  If you’re an introvert, start a conversation with someone who is standing alone.  They may appreciate that you were the initiator.  For the more socially confident, stake out a high-traffic location like the bar or near the check-in table.  This will give you access to many potential connections.
  • Be a giver.  Start with your business card.  Make this exchange more memorable by handwriting additional contact information or a keyword relating to your conversation on it.   Introduce your new connections to the people you’ve already met, especially when you see a reason why they should meet.
  • Be smart about social.  The number of Fortune 500 CEOs on Twitter continues to rise.  Social media allows you to network at the palm of your hands.  Conferences always have a hashtag – use it for your posts and to see what other attendees have shared.  Join the conversation, ask questions and jump in when you see an opening.  This will be the easiest way to network.
  • Stay connected.  After a conference or a business lunch, don’t stop networking.  Keep in touch.  Connect with new contacts on LinkedIn, and while you’re at it, publish a post about the event, its value and your key takeaways.  Don’t just build your network, stay engaged with your network.

It’s crucial to meet new people to grow a business or build a brand.  You’re not trying to become fast friends, but rather establish a professional relationship that will benefit both parties.  The more opportunities for growth and exposure, the better.  With the rise of social media, the world has become more connected than ever.  Take advantage of the tools that are already at your disposal.

 

Send the invite, pick up the phone. Practice these tips at your next summer party.

 

On June 23, 2017, OWC CEO and Founder Tracy Williams (far right) moderated the “Scale Your Business, Build Your Future” panel at the 2017 Los Angeles Business Journal Women’s Summit. The event hosted hundreds of thriving women entrepreneurs.

July 6th, 2017|Categories: eNewsletter|Tags: , , , , , , |