OWC names Wes Robinson as its new managing director

Wes Robinson, a 20-year veteran of high-tech public relations, has been named managing director of Olmstead Williams Communications (OWC), a growing reputation management and PR agency working with technology companies that span healthcare, finance, telecom and ID & Security. Robinson will be responsible for the day-to-day operations of the company, including employee development and client relations.

“Wes brings exceptional client and management expertise to our growing agency,” said OWC founder Tracy Williams. “Wes has the leadership skills to ensure great client outcomes as we implement new technologies for enhanced reporting, social engagement and the impact AI and big data is having on business.”

Read the full announcement: Leading LA Public Relations Agency Olmstead Williams Communications Names New Managing Director

March 6th, 2018|Categories: OWC News|Tags: , , , , , |

San Fernando Valley Business Journal speaks to CURE Pharmaceutical’s new hire

CURE Pharmaceutical has named Vered Gigi as vice president of strategy and business development. The appointment is part of a larger push to build out partnerships within the pharmaceutical industry and test new indications for the company’s primary product.

“CURE has been on stealth mode for a while, developing the technology and the intellectual property,” Gigi said. “Now we’re really moving into phase two of growth and expansion to bring our product to market.”

Read the full article here. (San Fernando Valley Business Journal)

February 7th, 2018|Categories: OWC News|Tags: , , , , |

Multi-Housing News features Leonardo247 among four emerging multifamily products

More than 100 exhibitors gathered at the National Multifamily Housing Council’s OpTech show in Las Vegas to showcase the latest in today’s multifamily technology, including Leonardo 247. The Leonardo247 performance management software combines a company’s policies and procedures with a database of best practices, in order to create a central source for property managers to take care of everyday important tasks that might get swept under the rug.

See the full article: 4 Emerging Multifamily Products (Multi-Housing News)

November 14th, 2017|Categories: OWC News|Tags: , , , |

The Five Things You Need To Know Before You Tweet | eNews from OWC

Twitter breaks news and shapes opinion. CEOs must decide whether to use the platform or not.

Should you jump in? Our recommendation: yes.

The social media platform has more than 330 million users, a massive audience for boosting brand awareness. A 2016 Fortune survey found that more Fortune 500 CEOs use Twitter than any other social media platform.

But Twitter also presents potentially treacherous terrain. A loosely worded or misinterpreted tweet can stir public reaction the wrong way. This may deter corporate leaders from participating.

As long as a CEO uses sound judgement about content and wording, the benefits outweigh the potential downside. Smart, savvy, timely tweets can shape issues and underscore a leader’s position as an influential thinker. That can also reflect positively on an organization.

A 2016 survey by the consultancy BrandFog, which studies social media trends, found that more than nine in 10 employees said that CEOs who participate in social media build closer ties to employees, investors and consumers. Three in four respondents said C-suite social media engagement makes a brand more trustworthy.

CEOs considering Twitter should consider these five questions:

  1. Who am I trying to reach and what’s my strategy? Decide what you want to accomplish. Will you use Twitter to respond to issues and inquiries and create a dialogue or are you looking to address employees?
  2. How do I find my audience? Use hashtags to pinpoint relevant dialogues and follow those involved. Find beat reporters covering your industry. Consider sharing your Twitter handle in your email signature and on content you create.
  3. What do I say? Twitter is not the platform for frequently pitching your business or product, nor for stiff, corporate speak. You are trying to engage in meaningful conversations and be relatable. Warren Buffet uses Twitter to promote Berkshire Hathaway events and to further worthy causes; HP’s Meg Whitman has addressed industry chatter, like the rumor that she would become the next Uber CEO; Cloudbreak Health’s Jamey Edwards communicates with other healthcare innovators, policy makers and industry leaders.
  4. How often do I post? Some of the most influential CEOs post only 50 times a year yet have amassed a significant following. Others post more to great impact. We recommend easing into the Twitter-sphere. In the beginning, skim twice a day for 15 minutes. Later on, you can increase your activity. Target relevant topics and join conversations pertinent to your industry.
  5. Do I have to do it all myself? Select a second in command to help you monitor conversations and track engagement. Just ensure all tweets reflect your thoughts and voice.

Twitter is interactive, not one-directional. Proper etiquette includes retweeting, commenting, thanking and engaging other users. It means responding to comments in which you are tagged and messaging directly. It also requires diplomacy when you disagree with someone else’s tweets. The best advice is to think before you tweet.

What are some of your favorite Twitter tricks? Let us know at @OWCPR.

November 6th, 2017|Categories: OWC News|