Big Four Accounting Firm
Olmstead Williams Communications arranged a reception for the client hosted by Los Angeles Mayor Antonio Villaraigosa to spotlight its annual awards program. Pictured from left, Peter Vu, mayor's office; Ashton Uytengsu, associate, OWC; Kaitlen Murphy, managing associate, OWC; and Tracy Gray, mayor's office.
With thousands of employees, this major financial firm was an established market leader but wasn’t effectively leveraging its extensive portfolio of reports, market analyses and industry-leading programs with the media, potential clients and the general public. OWC worked closely with the firm to strategize tactics and apply its thought leadership to gain visibility in San Diego, Orange County, Los Angeles, Northern California, Portland and Seattle, providing timely news hooks for the media. OWC also arranged high-profile speaking forums, positioning the firm as a trusted source on its target industries including technology and life sciences.
OWC secured prominent speaking opportunities and board representation for the firm’s partners at the local and national level, including Out and Equal Workplace Advocates, YPO (Young Presidents’ Organization), The Asia Society, Human Rights Campaign, California Council on Economic Education and other key arts and civic institutions. OWC continues to arrange guest articles in accounting and regional vertical industry trades and business journals in California, Oregon and Washington. The agency ensures that the Big Four firm is included in all important roundups and lists in local market business journals, and featured in national media including The Wall Street Journal, The New York Times, The Los Angeles Times, The Huffington Post, CNBC.com and BNET, as well as alumni publications at major universities throughout the country.