|In today’s media landscape the focus is on authenticity and instant, unfiltered action. Facebook Live and other platforms make you the broadcaster – allowing direct and immediate communication with customers, prospects, employees, partners and the media. Facebook now claims 100 million hours of videos watched every day, with a 300 percent yearly increase in live streaming. From Crayola’s successful stunt retiring a color on “National Crayon Day” to Bloomberg’s popular Tom Keene market review, live media offers a simple way to tell stories and build relationships in real time.
Download PDF version of this issue: 5 best tips for Facebook Live
Here are five tips to make your next livestream stand out among the 60 million businesses on Facebook:
The growing demand for personal live streaming has led Facebook to add 3,000 people to its content moderation team. Scrutiny is up as well as interest. Facebook Live offers businesses the opportunity to easily share company achievements, breaking news and expertise on their own fast-moving industries.
The world is watching. And that’s what we want.
On November 2014, Bertrand Patriarca arrived from Paris after having sold his previous company in Paris. He says Los Angeles was the obvious choice for his new project, Washos, but also for a new life with his wife and newborn son. The company hit the ground running, and in the past few months, the team has expanded the operations of the on-demand car detailing service to new markets,
“Los Angeles is not a single city — it’s a conglomerate of dozens of neighborhoods, each with its own lifestyle, spirit and influence. LA is a place where you can meet the world and discover the richness of hundreds of different cultures. Don’t be afraid of distance, because LA is a constant journey,” says Patriarca.
Read the full article: We love LA: 5 founders from around the world talk about what makes the local tech scene special (Built in LA)
KTLA’s Rich DeMuro visited one of Oberthur Technologies’ card manufacturing sites in Compton, Calif. Credit Cards are using more technology to combat fraud including numbers that change. See the video below to learn more about the fraud-fighting credit cards.
In January, TaskUs, the leader in business outsourcing solutions, opened a sales office in Dallas. Recently, Jarrod Johnson was hired as the new Senior Vice President of Sales after working with industry leaders like IBM and Xerox. In an interview with Crain’s Dallas, Johnson spoke about one mistake he’s made during his career and the lesson he learned from it.
“Sometimes you have to take your licks and move on. Now I oversee a team of salespeople at TaskUs so I pass these lessons on to them, too. I started here in November and opened the office in January in Uptown Dallas. We’ve got a team of 10 here reaching out to small and mid-size companies that are disrupting traditional businesses.”
Read the full article: If I Knew Then… (Crain’s Dallas)
TaskUs, the business processing outsourcing firm which recently announced a move to San Antonio, is announcing this morning that it has named Jarrod Johnson to Senior Vice President of Sales.
Johnson was most recently at FacilitySource, where he was SVP of Sales, Marketing, and Client Development. Johnson also has served at IBM and Xerox. Johnson will be based at the TaskUs sales office in Dallas.
Read the full article: TaskUs Names Sales VP (Texas Tech Pulse)
Read the full announcement: TaskUs Makes Strategic Executive Hire with New SVP as Growth Surges (Business Wire)
TaskUs, a Santa Monica, California-based company that provides business outsourcing to tech companies, has announced it is leasing 32,000-square-feet (two floors) of the Finesilver Building in San Antonio with plans to hire 500 employees. It now has about 60 workers in the local market, and uses the San Antonio office as an onshore option for businesses seeking customer service center operations.
“TaskUs is also working with large companies that are now updating legacy support operations and need our next-generation service to stay in step with how to best support their millennial customers and workforce,” Maddock said in a statement. “Some of those companies require services in the U.S., and so we’re here.”
Read the full article: TaskUs continues to expand, with plans to hire 500 U.S. employees (L.A. Biz)
The first step in perfecting the art of Twitter is to make sure to share the most topical and genuinely informative tweets. Maybe that’s you already, and the feedback is great. But are you really enhancing your reputation with the target audience? Are your competitors tweeting even better? Twitter isn’t a private bubble, it’s a fish bowl. We’re on display, so we need to know how we’re doing.
There are plenty of analytics tools to gauge the value of social media efforts, but with so many options finding the best one for your brand is daunting. What’s the set industry standard for success? There isn’t one. We’re on our own in judging key measurements like engagement rate. We’re both the product and test laboratory.
Download PDF version of this issue: #businessfortwitter from PR pros
OWC advocates the following tactics, which we work hard to apply to our own Twitter account, @owcpr.
- Get comfortable with numbers. Tweeting just 10-12 times each week can be outreach enough, but the effort isn’t worthwhile if nobody communicates back to your brand. Twitter Analytics is a free tool that offers basic tracking to start measuring your audience. It tells you what you’re doing well and instantly identifies the duds.
- Know the facts. Engagement rate is the metric that matters to social media managers and enthusiasts alike. While some analysts argue for a benchmark of 1-3 percent engagement rate per post, the reality is that there is no industry standard. Competing tools use entirely different formulas to calculate rates, which makes comparisons difficult. The simple fact is: we want engagement. If we’re not getting it, something needs to change.
- Take charge. With no set standards, the right tool for the right objective is up to us. Taking on the challenge is the first step towards finding the right metrics for your brand. Research the analytics tools – each has its benefits and quirks. At OWC we use Simply Measured for a more detailed look at engagement. We’re also trying out Sprout Social, a lower-cost alternative that uses mainly replies, likes, mentions, re-tweets, detail expands and hashtag clicks to come up with a basic engagement rate.
- Play smart. Keywords are social media gold. You can use them again and again. Which keywords get a reaction from your audience? Analytics will tell you. Monitor industry insiders and experts and compare your performance to theirs. Copy their success. You already know that tweets with a link and a visual element outperform all other tweets. As you weave in pictures, videos and animated GIFs, check the engagement rate. Do more of what works. Do less of what doesn’t. Always do something.
Social media for organizations is about connecting, defining and analyzing how your brand presents itself. We want to grow and engage. We want more followers, more responses, more recognition, more action. Tweets should be the sharpest tool in your daily communications kit. Finding the right analytics program – and using it – will sharpen your Twitter approach to a fine edge.
TaskUs, a leader in digital business process outsourcing, is moving into new offices in the Santa Monica Airport in October of this year. The 6,193-square-foot space, dubbed “TaskForce One” and which previously housed the restaurant Typhoon, has been redesigned by global design firm Unispace to reflect both the setting of the airport and TaskUs’ global presence.
“We love this location and we’re excited to be part of its revitalization,” said CEO Bryce Maddock in a statement. “The space itself is rich in local history and our team frequented Typhoon, so there’s a sentimental value to us personally. It reminds us of how far we’ve come, from TaskUs’ humble two-person beginning to the more than 7,000 team members we now have worldwide.”
Read the full article: TaskUs lands new HQ at Santa Monica Airport (L.A. Biz)
New Theory surveyed top entrepreneurs, including TaskUs CEO Jaspar Weir and asked them for tips for new millennial entrepreneurs. 24 founders, presidents, directors, managers, authors and other notable guests shared their secrets for success.
“Radical Transparency is the key. Regular and comprehensive updates meet Boomers’ need for stability, Xers – the latch-key generation that took care of themselves as kids – equate communication, in small doses, with respect and trust. And the Millennials’ distrustful nature is calmed when a company is forthright even when the news isn’t good,” said Weir. “TaskUs takes transparency to an extreme, sharing revenue, C-suite salaries and much more with its employees”
Read the full article: Top 24 Tips for Millennial Entrepreneurs From The Best of The Best (New Theory)
EY today announced semifinalists for the Entrepreneur Of The Year® 2017 Awards in the Greater Los Angeles program. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes innovative trailblazers in more than 145 cities in 60 countries who are excelling in areas such as innovation, financial performance, and personal commitment to their businesses and communities. The semifinalists listed below were selected by a panel of independent judges from nearly 60 business leaders nominated. Finalists will be announced May 8, and winners will be revealed at a black-tie awards gala on Thursday, June 15 hosted by FOX 11 News anchor Christine Devine at The Beverly Hilton hotel in Beverly Hills, California.
• 24Hr HomeCare | David Allerby, Co-Founder and Chief Executive Officer, Tyner Brenneman-Slay, Co-Founder and Chief Operating Officer, and Ryan Iwamoto, Co-Founder and Chief Marketing Officer | Los Angeles, California
• Berkley International | Eric Berkley, Co-Founder and President, and Jeff Berkley, Co-Founder and Chief Executive Officer | Carson, CA
• Capriotti’s Sandwich Shop, Inc. | Ashley Morris, Chief Executive Officer, and Jason Smylie, President | Las Vegas, Nevada
• Chef’d | Kyle Ransford, Founder and Chief Executive Officer | El Segundo, California
• Cherokee Global Brands | Henry Ian Stupp, Chief Executive Officer | Sherman Oaks, California
• Chrome River Technologies, Inc. | Alan Rich, Co-Founder and Chief Executive Officer | Los Angeles, California
• Clipper Corporation | Lina Hu, Founder, Chairman and Chief Executive Officer | Carson, California
• Cloudbreak Health, LLC | Jamey Edwards, Chief Executive Officer | El Segundo, California
• Coolhaus | Natasha Case, Co-Founder and Chief Executive Officer | Culver City, California
• Cypress Creek Renewables | Matt McGovern, Co-Founder and Chief Executive Officer, and Mike Cohen, Co-Founder and President | Santa Monica, California
• DECO Lighting | Benjamin Pouladian, President, and Sam Sinai, Chief Executive Officer | Commerce, California
• Direct Relief | Thomas Tighe, President and Chief Executive Officer | Goleta, California
• Evite | Victor Cho, Chief Executive Officer | Los Angeles, California
• FabFitFun | Daniel Asher Broukhim, Co-Founder and Co-Chief Executive Officer, Michael Barouch Broukhim, Co-Founder and Co-Chief Executive Officer, and Katie Rosen Kitchens, Co-Founder and Editor-in-Chief | Los Angeles, California
• Factual | Gil Elbaz, Founder and Chief Executive Officer | Los Angeles, California
• FreedomPop | Stephen Stokols, Chief Executive Officer | Los Angeles, California
• Gelt, Inc. | Keith Wasserman, Founder and President | Tarzana, California
• HATCHBEAUTY Products, LLC. | Tracy Holland, Co-Founder and Chief Executive Officer, Los Angeles, California
• Hawthorne | Jessica Hawthorne-Castro, Chief Executive Officer and Owner | Los Angeles, California
• Imprenta Communications Group | Ron W. Wong, President and Chief Executive Officer | Los Angeles, California
• inMarket | Todd Dipaola, Chief Executive Officer | Venice, California
• Inspire Energy Holdings LLC | Patrick Maloney, Founder and Chief Executive Officer | Santa Monica, California
• KabaFusion | Dr. Sohail Masood, President and Chief Executive Officer | Cerritos, California
• Los York | Dex Deboree, Co-Founder, and Seth Epstein, Co-Founder | Santa Monica, California
• Micro Quality Labs Inc. | Karine Aylozyan, Chief Executive Officer and Q.A. Technical Director | Burbank, California
• Omaze | Ryan Cummins, Co-Founder and Co-Chief Executive Officer, and Matt Pohlson, Co-Founder and Co-Chief Executive Officer | Los Angeles, California
• Render Media | Vic Belonogoff, Chief Executive Officer | Los Angeles, California
• Ross Organic | Stephanie Leshney, Chief Executive Officer and President, and Erin Coulter, Chief Operating Officer | Santa Fe Springs, California
• ServiceTitan | Ara Mahdessian, Co-Founder and Chief Executive Officer | Glendale, California
• SmartyPants Vitamins | Gordon Gould, Co-Founder and Co-Chief Executive Officer, and Courtney Nichols Gould, Co-Founder and Co-Chief Executive Officer | Marina del Rey, California
• Soothe Inc. | Merlin Kauffman, Chief Executive Officer and Founder | Hollywood, California
• StackCommerce | Josh Payne | Founder and Chief Executive Officer | Venice, California
• TaskUs | Bryce Maddock, Co-Founder and Chief Executive Officer, and Jaspar Weir, Co-Founder and President | Santa Monica, California
• The Agency | Billy Rose, President, and Mauricio Umansky, Chief Executive Officer | Beverly Hills, California
• The Bouqs Company | John Tabis, Founder and Chief Executive Officer | Marina del Rey, California
• The Camp Transformation Center | Dr. Sam Bakhtiar, Chief Executive Officer and Co-Founder, and Alejandra Font, Co-Founder and Partner | Los Angeles, California
• The Mobile Majority | Rob Jonathan Emrich, Chief Executive Officer | Santa Monica, California
• TrackR | Chris Herbert, Co-Founder and Chief Executive Officer, and Christian Johan Smith, Co-Founder and President | Santa Barbara, California
• Xencor Inc. | Bassil Dahiyat, Founder, Chief Executive Officer and President | Monrovia, California
• Yamibuy | Alex Zhou, Founder and Chief Executive Officer | City of Industry, California
Olmstead Williams Communications is a proud sponsor of the Entrepreneur Of The Year® program. To learn more about the Greater Los Angeles program, please visit www.ey.com/us/eoy/greaterla. Join the conversation on social media by following @EY_EOYUS and using #EOYGLA.