One of the best ways to grow a business is to expand your network and broaden your influence in the business community. You need to meet new people, reach potential customers and find opportunities to connect with like-minded people. There are many ways to do that at trade shows, conferences, and networking events and through business relationships. But how do you maximize business discussions to ensure you get noticed and identify potential partners?
ProVisors’ mission is to build relationships and to understand what works. Conversations naturally start off with the exchange of pleasantries and understanding the business and the role of each person. But then the conversation needs to get interesting, and you need to look smart. ProVisors’ Matt Toledo gives his top five questions to help you get noticed, find the right connection and grow your business.
Read the full article: Five Questions To Spark A Business Connection (Forbes)
CrowdOut Capital CEO Alexander Schoenbaum is one of the M&A Advisor’s 2018 Emerging Leaders.
Based in Austin, Texas, CrowdOut is the first online marketplace for short-term lending for the lower middle-market companies with revenue from $5 to $500 million. CrowdOut provides the flexibility and efficiency for companies to avoid the rigid processes and structures of traditional funding, where long-term lock-ins, minimal loan size and interest rate adjustments made loans onerous and ultimately stunted the growth opportunities for these companies.
The M&A Advisor, renowned globally for its recognition of leading M&A, financing and turnaround professionals, created this event to promote mentorship and professional development amongst the emerging business leaders.
“The Annual M&A Advisor Emerging Leaders Awards was born as the 40 Under 40 Awards in the United States in 2010 to recognize and celebrate the achievements of young M&A, Financing and Turnaround professionals who had reached a significant level of success and made a notable contribution to their industry and community. With the expansion of the Emerging Leaders program to the United Kingdom, and Europe in 2016, the 2018 US award winners join a truly global network of outstanding young professionals,” said David Fergusson, President and Co-CEO of The M&A Advisor.
Read the full announcement here.
Rosie O’Neill, 38, is co-founder and co-chief executive of Sugarfina, the artisan candy company based in El Segundo that she runs with Josh Resnick, 51, the other founder and CEO. From a 2012 start with just $60,000 in savings, the duo has traveled the world looking for unusual and tasty sweets for adult connoisseurs. Sugarfina employs more than 500 people and racked up $40 million in 2017 sales. O’Neill and Resnick were 2018 finalists in EY’s Entrepreneur Of The Year awards for the Los Angeles area.
On her third date with Resnick in 2010, the couple went to see “Willy Wonka & the Chocolate Factory.” The film sparked a question, then an idea. “We were thinking, ‘Why are there no candy stores for adults?’” O’Neill said. “The entrepreneurial bug was calling me. Josh and I just finally got to a point where we said, ‘Let’s give this a shot, and if it doesn’t work we can always go back to what we were doing before.’”
Read the full article: She left toyland for candyland, finding a sweet spot with Sugarfina
Not many health clinics offer showers, but Saban Community Clinic has been doing it for about three decades. The clinic serves an urgent need, given L.A. County’s growing homeless population, which is up almost 50 percent in the past six years to roughly 53,000, though it dipped slightly this year, according to the annual homeless count.
About two dozen people line up at the Saban clinic each weekday morning, waiting for the showers. They come with backpacks, shopping carts and folded-up tents.
Saban’s free showers are a gateway to other services it offers homeless people, who sometimes resist seeking medical care, said Adam Friedman, the clinic’s chief marketing officer. About a third of the people who take showers at Saban also see doctors there. Some of the patients have untreated mental illnesses and chronic diseases. Others have injuries from living on the street.
Read the full article: At L.A. Clinic, Free Showers Can Get Homeless People in to See the Doctor (KQED)
EY is pleased to announce the winners of the Entrepreneur Of The Year 2018 Greater Los Angeles Awards. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes business leaders who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. The entrepreneurs noted below were selected by a panel of independent judges and revealed at a special black-tie awards gala on Thursday, June 14, at The Beverly Hilton Hotel.
“These winners represent the booming industries, leadership and exceptional ideas that are driving innovation and growth in Greater LA,” said Scott Porter, Partner at Ernst & Young LLP, and Director, Entrepreneur Of The Year. “They are creating jobs, disrupting industries, and developing services and solutions that are improving whole economies, countless lives and society at large.”
The winners of the Entrepreneur Of The Year 2018 Greater Los Angeles Awards are:
- Master Entrepreneur Award | Arie Belldegrun, MD, FACS
- Technology Award | Jake Winebaum, CEO | Brighter, Inc. | Santa Monica, CA
- Emerging Award | Heather Hasson, Co-CEO, and Trina Spear, Co-CEO | FIGS, Inc. | Los Angeles, CA
- Consumer Products & Retail Award | Eddy Lu, Co-Founder & CEO, and Daishin Sugano, Co-Founder & Chief Product Officer | GOAT | Culver City, CA
- Digital Media Award | Rich Pierson, Co-Founder & CEO, and Andy Puddicombe, Co-Founder | Headspace | Santa Monica, CA
- Cleantech & Renewable Energy Award | Patrick Maloney, Founder & CEO | Inspire | Santa Monica, CA
- Health Award | Dr. Anthony Gabriel, Co-Founder and COO, and Rich Whitney, Co-Founder, Chairman, & CEO | Radiology Partners | El Segundo, CA
- Marketing Technology Award | Michael Blend, Co-Founder & President, and Chuck Ursini, Co-Founder & CEO | System1 LLC | Venice, CA
- Family Business Award | Nadine Watt, President | Watt Companies | Santa Monica, CA
Read the full announcement here.
The CUREfilm technology, developed by Cure Pharmaceutical, delivers drugs through a dissolvable strip that can be applied in the oral cavity or onto the skin. It replaces the need for swallowing or injecting medicines. The film has the ability to hold multiple active ingredients on one dissolvable strip, hence, eliminating the need to take multiple medications for daily treatments.
“CUREfilm products are designed to optimize drug release profiles and achieve a target product profile,” says Jessica Rousset, COO at CURE Pharmaceutical. “Unlike traditional oral drug delivery, CUREfilm can be designed to bypass the gastrointestinal (GI) tract, avoiding GI-related side effects and inactivation in the gut or liver.”
Rousset spoke to Pharmaceutical Technology about the advantages of CUREfilm and its applications in drug delivery.
Read the full article: An alternative to pills and injections: CUREfilm redefines how medicines are delivered and experienced (Pharmaceutical Technology)
According to Jaspar Weir, co-founder and president of TaskUs.Employee happiness is important because it translates into better quality work, which, in turn, can equal increased customer retention, satisfaction and revenue.
But what makes a happier employee? There seems to be a widespread myth that free lunches and ping pong tables drive employee happiness. Many companies spend a lot of money on frivolous things but still have employee morale and retention issues because those incentives are not meeting employee needs — the ROI is just not there.
You need to align with your employees to understand what is driving them.
Read the full article: Daily Satisfaction: The Fuel To Drive The Employee Engine (Forbes)
It’s not a secret that having a solid reputation instills trust or that a bad reputation travels faster than a good one. How do you get the word out about your credibility? The answer is third-party endorsements. They include customer and user testimonials, expert and celebrity endorsements and all news articles.
Before the internet, small businesses relied on word of mouth to gain trust with the public. While that may have evolved to fit our world today with online reviews, it certainly hasn’t died. The first thing overwhelmed consumers do before purchasing is read customer reviews and recommendations on company websites, Yelp, Facebook, Twitter and more. Surveys rank legitimate customer reviews as more persuasive to buyers than advertising or paid celebrity endorsements.
Reviews Validate and Legitimize Your Brand
Ninety-three percent of online review readers seek to determine the quality of a business, and 85 percent say they trust online reviews as much as personal recommendations. People naturally distrust what they aren’t familiar with, and positive reviews—and even positive company responses to negative reviews—instill confidence. Third-party endorsements are the lifeblood of a political campaign with candidates seeking backing from school boards, law enforcement and civil rights groups as well as their own parties.
People today are alert to advertising in all its forms. Third-party endorsements come from sources with nothing to gain and attain the highest level of public relations effectiveness. In fact, almost all such high-credibility endorsements can be solicited without detracting from their value. For example, an Oprah book endorsement often means the best-sellers list and is seen as a powerful third-party authentication.
Building relationships with reporters who cover your market earns street cred too. Being quoted as an expert in a news article is interpreted as an endorsement by the publication and positions you as a credible source.
Highlighting Third-party Endorsements
Adding a tab to your company website with testimonials, reviews and endorsements makes your site active and useful. Testimonials are made even more impactful by interviewing your clients and posting a short video of their success stories.
Professional execution is important. Vagueness, paraphrase and gush are less effective than direct communication. Verifiable information is the currency.
Ineffective testimonials lack names, dates, locations and identities of the reviewers. Fake reviews are destructive to reputation and should be avoided at all cost. Most clients are comfortable being named if given a chance to confirm and approve. The more specific the citation, the more powerful the credibility.
Don’t be afraid to ask for a review.
Your competition probably already has reviews, considering that 74 percent of businesses ask customers to share their experience online. Surprisingly, 68 percent of consumers have left a review after a business asked them to, so make it a policy to ask for these testimonials each time you develop a relationship with a client or have a big win. They help marketing, build reputation and tell you what you’re doing right.
Third-party endorsements are critical to B2B buyers. In fact, 97 percent say that “user-generated content such as peer reviews is more credible than other types of content.” Other third-party endorsements include industry awards, speaking at industry events, being included in research analyst reports, earning news coverage, getting ranked on “best of” lists and customer reviews online through sites such as Google and Yelp as well as active social media platforms. Get employees to tell the world what a great place to work the company is at Glassdoor.com. These sites also further enhance your SEO scores on search engines.
Take some time this summer to make third-party endorsements a part of your marketing efforts.
According to Seth Horowitz, an auditory neuroscientist from Brown University, “Listening is a skill we’re in danger of losing in a world of digital distractions and information overload.” In fact, researchers estimate that we only remember 25–50% of what we hear. Successful people hone this important life skill.
In an article for Forbes, Matt Toledo, CEO of Provisors, writes: “Listening is the single most crucial skill in communicating and building your business. Listening increases productivity, boosts confidence and reduces errors. Listening can have numerous benefits, including making you popular, building your personal brand and expanding your relationship network.”
Read the full article: Business Tools: The Art Of Listening (Forbes)
U.S. stocks climbed Wednesday, lifted by gains in shares of retailers despite continued worries about tighter financial conditions and geopolitical tensions.
Rosy retail sales data Tuesday also have supported consumer stocks and expectations for robust growth in the U.S., though the figures also reignited worries about higher interest rates.
Still, some investors think markets can withstand higher rates as long as the Fed sticks with its current gradual pace of tightening.
“I don’t think it’s been at a speed that’s too difficult to deal with,” said Jeff Garden, senior research analyst and portfolio manager at Lido Advisors. “This has been coming for a long time.”
Read the full article: U.S. Stocks Rise, Led by Retailers (Wall Street Journal)