Olmstead Williams Communications is proud to be a sponsor for the 31st EY Entrepreneur Of The Year® Awards. Nominations are now open throughout the Greater Los Angeles area. Anyone can nominate any entrepreneur they admire or even self-nominate.
Now in its 31st year, Entrepreneur Of The Year honors successful entrepreneurs in more than 145 cities in 60 countries and remains one of the preeminent competitive awards in the world for entrepreneurs and leaders of high-growth companies. The Entrepreneur Of The Year Awards are part of EY’s work in identifying and supporting business leaders who demonstrate extraordinary success in areas such as innovation, financial performance and personal commitment.
Since its inception, the EY Entrepreneur Of The Year program has recognized more than 9,000 executives who were estimated to have created over 14 million jobs in 2015 alone, based on the recently released Harvard Business Review report, The Entrepreneur’s Purpose. Broken down further, the 2016 class of winners from Greater Los Angeles collectively created 2,200 jobs, increased their workforce by 33% and grew their revenues by 39% over the last two years.
The Greater Los Angeles program includes entrepreneurial leaders from as far north as San Luis Obispo and as far south as Long Beach and the border of Orange County. It also includes Las Vegas, Nevada, and Hawaii. Prior winners from Greater Los Angeles include John Kilroy, Kilroy Realty Corporation; Chris DeWolfe, SGN; David Overton, The Cheesecake Factory Incorporated; Robert Friedman, Summit Entertainment LLC; Don W. Chang, Forever 21, Inc.; and Brandon J. Beck and Marc Merrill, Riot Games.
Award winners are selected in a number of industry categories by a panel of independent regional judges. The awards will be presented at a 750-person black-tie Awards Gala on Thursday, June 15, 2017, at The Beverly Hilton hotel in Beverly Hills, California. This video highlights feedback from the 2016 finalists and winners and shares the excitement on stage at the Awards Gala.
Awards criteria and judging process
Award winners are selected in a number of industry categories by a panel of independent regional judges, including previous winners of the award, leading CEOs and private capital investors and other regional business leaders. Entrepreneurs eligible for consideration include not only company founders, but also leaders of multi-generation family businesses and transformational public and private company CEOs. The nominee’s company must be at least two years old. Entrepreneurs may self-nominate or they can be nominated by their peers or other business leaders. There is no fee to apply.
To access the application and find out more about the program, please visit ey.com/us/eoy/greaterla. The deadline for applications is Friday, March 10, 2017.
Feel free to email email@example.com with any questions.
A USC Marshall study led by Dr. Linda Hagen shows that, in order to ease the process of staying fit, it’s best to serve yourself instead of having others serve for you. In Hagen’s research, which will be published in the Journal of Marketing Research later this year, the team found that when participants served their own unhealthy foods, they were more likely to either skip them altogether or take skimpy portions compared to when they grabbed pre-filled cups, pre-sliced cake, or pre-set sizes of frozen yogurt.
“Our research shows that for unhealthy—but not for healthy—food, consumers are more likely to indulge and have larger portions when they are less involved in serving the food, like when another person serves it for them or when it’s already pre-plated,” says study co-author Linda Hagen, assistant professor of marketing at the Marshall School of Business at the University of Southern California. “They’re less likely to indulge and will choose smaller portions when they have to serve themselves.”
Read the full article: Want to Eat Less Junk Food? This Science-Backed Trick Works Every Time (Reader’s Digest)
The Los Angeles Times sat down with Bryce Maddock, co-founder and chief executive of TaskUs, a Santa Monica company that describes itself as “a progressive, new-age outsourcer” that handles customer service, call-center operations and other functions for start-ups as well as established firms. TaskUs has undergone an explosive growth in recent years, as revenue reached $80 million in 2016.
“Part of the ‘police force’ that is keeping pornography, offensive images and harassment off Tinder is us,” Maddock says. “We also do customer service and order placement for over half of the food delivery start-ups.”
Read the full article: TaskUs co-founder Bryce Maddock provides helping hands for tech start-ups (The Los Angeles Times)
Olmstead Williams Communications’ CEO and President Tracy Williams will speak on the panel “How to Lead Your Organization’s Social Media Messaging in a Crisis” as part of PR News’ two-day Digital Summit & Crisis Management Boot Camp at the oceanfront Hyatt Regency Huntington Beach Resort and Spa on Feb. 23. The panel will explore ways to lead employees and senior leaders safely through media firestorms and social media scrutiny.
The summit will be a two-day immersion in brand-building digital communications and crisis management. Attendees will learn how to effectively mitigate a crisis situation by developing cross-departmental teams, build and maintain strong relationships with media to get a company’s message heard, and hear in-depth case studies on how crisis plans were developed.
USC Marshall’s Linda Hagen spoke with the Wall Street Journal about her recent study that shows that simply serving yourself can curb unhealthy indulgence. People who choose their own piece of cake—or, even better, cut it themselves—eat less of it.
Those are the findings of five experiments with a total of over 800 participants by Dr. Hagen and two co-authors, to be published later this year in the Journal of Marketing Research. The experiments found that the less involved people are in serving unhealthy foods, the more likely they are to eat them—and to eat larger portions.
“If they’re served by someone else, they can outsource responsibility to someone else,” says Dr. Linda Hagen, assistant professor of marketing at the University of Southern California’s Marshall School of Business. “But if they serve themselves, they have to accept responsibility and that makes them feel bad.”
Read the full article: Want to Avoid Munching on Unhealthy Foods? Serve Yourself (Wall Street Journal)
Linda Hagen, an assistant professor of marketing at the USC Marshall School of Business, and her coauthors conducted five experiments to test how serving yourself or having someone else serve you could affect how much you eat. The experiments also tested whether the nature of the food, i.e. “healthy” or “unhealthy,” made any difference (the scientists, acknowledging that such labels are subjective, polled college students to determine which foods were which).
“These results suggest that how much physical involvement is required to help oneself to food (less vs. more) may have quite a powerful effect,” the researchers wrote.
Read more: 4 Tips to Help You Keep Your Resolution To Eat Healthier and Lose Weight (Forbes)
“Doubt is not a pleasant condition, but certainty is an absurd one.” ~ Voltaire, as quoted in “The Undoing Project” by Michael Lewis
Some observers believe the media is on its heels, but it’s really an increase in platform diversity. True, there have been job cuts at newspapers, but the scope of digital publishing has doubled and traditional news outlets that embrace the changes are coming along for the ride. There are even green shoots. The publisher of The Washington Post, Jeff Bezos, announced in a memo this week that not only is the paper surviving, it’s profitable!
Download PDF of this issue: The State of the Media in 2017
The Need for Reporters
Don’t we enjoy our Twitter newsfeeds? If you’re smart, the platform gives you your favorite articles and all the third-party credibility they bring with them. Don’t take away my print subscriptions to the Los Angeles Times, The New York Times and The Wall Street Journal. I still pay thousands of dollars a year for those and dozens of other magazines and business journals, but several newspapers previously available nationally can now only be read online. If you don’t live in Washington, D.C., you need an online subscription to read The Washington Post. Still, I dream of a super-slim, newspaper-sized device, one for me and one for my husband. I don’t mean a tablet. Maybe something you could roll out to be your placemat at the breakfast table. I’m not sure when that’s coming, or when paper news is going away. What I am sure of is that there will always be a need for reporters digging for stories and the truth.
Google’s Media Power
Sixty percent of Americans trust articles indexed by Google News more than news delivered directly from the same sources. Fortunately, 98 percent of broadcast, radio and print news stories are available through the search engine. As an agency, we love the power of Google. It helps establish the credibility of our clients with real news written by reporters employed by legitimate news organizations. News clearly remains a priority for the overwhelming majority of Americans regardless of how we consume it. More than 70 percent of adults follow national and local news, and 65 percent follow international news. We just do it from our cell phones and other mobile devices.
The War on Fake News
Fake news is indeed a problem and we need to go to war against it. But I take heart that the millennial generation is apparently wise to fake news and can ferret it out faster than any bot. Media giants see the danger to their reputation and are beginning to take measures to block journalistic fraud. Already Google and Facebook have banned websites that promote fake news from using their online advertising services. Read the latest on fake news from the LA Times: “Without these ads, there wouldn’t be money in fake news“.
Join the Media Conversation
As we look to 2017, reporters have a big job. We all should support and applaud their efforts as they will have to work even harder in the new climate. We can help by offering facts and expertise that further inform reporting. This is not the time to cower – not for the American people and not for businesses. Don’t be afraid to join the media conversation. Get aggressive and talk about your differentiation. You can come from behind and be No. 1 in this climate as well as any other. More outlets mean more opportunities – for those who use them. So, share your company news and industry expertise, write that guest article, speak at that conference, and your customers and prospects will notice.
We’re here to help.
Tracy Williams, CEO of Olmstead Williams Communications, will participate in a panel discussion titled “Using the Media: How to Out-Market Your Competition and Increase Your PR Visibility” at the CTA Expo Emerging Managers Forum on December 8, 2016 at the Nobu Hotel in Eden Roc Miami. The forum provides emerging hedge funds and CTAs from the U.S., Europe and Latin America the opportunity to network and exchange ideas with capital sources. Williams will be joined by Matthias Knab, the founder of Opalesque LTD in a panel moderated by Mark DeSouza, the CIO of Cohesion Partners.
Oberthur Technologies, the leader in embedded security solutions, has developed a dynamic CVV (credit verification value) solution called MOTION CODE with a tiny screen that changes the three or four-digit CVV number on the back of credit and debit cards as often as 72 times every 24 hours. The Los Angeles Times sat down with Martin Ferenczi, OT’s president for North America, to discuss the payments market, the United States’ transition into chip card technology and the new MOTION CODE cards which make online purchases safer.
“There is a constant balancing act between security and simplicity,” Ferenczi said. “MOTION CODE solves this better than any other option.”
Read the full article: The future of credit card security may involve blinking numbers (LA Times)
Olmstead Williams Communications CEO and president Tracy Williams will address how businesses and other organizations can “Make the Media work for You” at 1 p.m. on Tuesday at Opal Group’s Marketplace Lending & Alternative Financing Summit. The event runs from December 4 through 6 at the Monarch Beach Resort in Dana Point, Calif., and is designed for investors, issuers, platforms, underwriters, banks rating agencies, lawyers, service providers, accountant and other related industry professionals.
Williams also will moderate a panel on student loans with thought leaders such as Joseph DePaulo, CEO & Co-Founder, College Ave Student Loans; Zander Rafael, CEO, Climb Credit; Jeff Silberman, SVP, Structured Finance and Institutional Business Development, LendKey; and Brian Norton, CEO, Future Finance Loan Corp.