In today’s world, the perception of a personal brand can change at the speed of a tweet. Just ask your favorite TV personality, provocative politician or ranting lawyer after they’ve gone viral. According to ProVisors CEO Matt Toledo, it is not only important to create a personal brand but also to maintain and protect it throughout your life. Your brand is the sum total of who you are, the value you offer and how you are seen. It embodies your business and also your values.

Read the full article: The Four Steps To Making Your Brand Personal (Forbes)