EY announces Entrepreneur Of The Year® 2017 Greater Los Angeles Awards semifinalists

EY today announced semifinalists for the Entrepreneur Of The Year® 2017 Awards in the Greater Los Angeles program. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes innovative trailblazers in more than 145 cities in 60 countries who are excelling in areas such as innovation, financial performance, and personal commitment to their businesses and communities. The semifinalists listed below were selected by a panel of independent judges from nearly 60 business leaders nominated. Finalists will be announced May 8, and winners will be revealed at a black-tie awards gala on Thursday, June 15 hosted by FOX 11 News anchor Christine Devine at The Beverly Hilton hotel in Beverly Hills, California.

Semifinalists:

• 24Hr HomeCare | David Allerby, Co-Founder and Chief Executive Officer, Tyner Brenneman-Slay, Co-Founder and Chief Operating Officer, and Ryan Iwamoto, Co-Founder and Chief Marketing Officer | Los Angeles, California
• Berkley International | Eric Berkley, Co-Founder and President, and Jeff Berkley, Co-Founder and Chief Executive Officer | Carson, CA
• Capriotti’s Sandwich Shop, Inc. | Ashley Morris, Chief Executive Officer, and Jason Smylie, President | Las Vegas, Nevada
• Chef’d | Kyle Ransford, Founder and Chief Executive Officer | El Segundo, California
• Cherokee Global Brands | Henry Ian Stupp, Chief Executive Officer | Sherman Oaks, California
• Chrome River Technologies, Inc. | Alan Rich, Co-Founder and Chief Executive Officer | Los Angeles, California
• Clipper Corporation | Lina Hu, Founder, Chairman and Chief Executive Officer | Carson, California
• Cloudbreak Health, LLC | Jamey Edwards, Chief Executive Officer | El Segundo, California
• Coolhaus | Natasha Case, Co-Founder and Chief Executive Officer | Culver City, California
• Cypress Creek Renewables | Matt McGovern, Co-Founder and Chief Executive Officer, and Mike Cohen, Co-Founder and President | Santa Monica, California
• DECO Lighting | Benjamin Pouladian, President, and Sam Sinai, Chief Executive Officer | Commerce, California
• Direct Relief | Thomas Tighe, President and Chief Executive Officer | Goleta, California
• Evite | Victor Cho, Chief Executive Officer | Los Angeles, California
• FabFitFun | Daniel Asher Broukhim, Co-Founder and Co-Chief Executive Officer, Michael Barouch Broukhim, Co-Founder and Co-Chief Executive Officer, and Katie Rosen Kitchens, Co-Founder and Editor-in-Chief | Los Angeles, California
• Factual | Gil Elbaz, Founder and Chief Executive Officer | Los Angeles, California
• FreedomPop | Stephen Stokols, Chief Executive Officer | Los Angeles, California
• Gelt, Inc. | Keith Wasserman, Founder and President | Tarzana, California
• HATCHBEAUTY Products, LLC. | Tracy Holland, Co-Founder and Chief Executive Officer, Los Angeles, California
• Hawthorne | Jessica Hawthorne-Castro, Chief Executive Officer and Owner | Los Angeles, California
• Imprenta Communications Group | Ron W. Wong, President and Chief Executive Officer | Los Angeles, California
• inMarket | Todd Dipaola, Chief Executive Officer | Venice, California
• Inspire Energy Holdings LLC | Patrick Maloney, Founder and Chief Executive Officer | Santa Monica, California
• KabaFusion | Dr. Sohail Masood, President and Chief Executive Officer | Cerritos, California
• Los York | Dex Deboree, Co-Founder, and Seth Epstein, Co-Founder | Santa Monica, California
• Micro Quality Labs Inc. | Karine Aylozyan, Chief Executive Officer and Q.A. Technical Director | Burbank, California
• Omaze | Ryan Cummins, Co-Founder and Co-Chief Executive Officer, and Matt Pohlson, Co-Founder and Co-Chief Executive Officer | Los Angeles, California
• Render Media | Vic Belonogoff, Chief Executive Officer | Los Angeles, California
• Ross Organic | Stephanie Leshney, Chief Executive Officer and President, and Erin Coulter, Chief Operating Officer | Santa Fe Springs, California
• ServiceTitan | Ara Mahdessian, Co-Founder and Chief Executive Officer | Glendale, California
• SmartyPants Vitamins | Gordon Gould, Co-Founder and Co-Chief Executive Officer, and Courtney Nichols Gould, Co-Founder and Co-Chief Executive Officer | Marina del Rey, California
• Soothe Inc. | Merlin Kauffman, Chief Executive Officer and Founder | Hollywood, California
• StackCommerce | Josh Payne | Founder and Chief Executive Officer | Venice, California
• TaskUs | Bryce Maddock, Co-Founder and Chief Executive Officer, and Jaspar Weir, Co-Founder and President | Santa Monica, California
• The Agency | Billy Rose, President, and Mauricio Umansky, Chief Executive Officer | Beverly Hills, California
• The Bouqs Company | John Tabis, Founder and Chief Executive Officer | Marina del Rey, California
• The Camp Transformation Center | Dr. Sam Bakhtiar, Chief Executive Officer and Co-Founder, and Alejandra Font, Co-Founder and Partner | Los Angeles, California
• The Mobile Majority | Rob Jonathan Emrich, Chief Executive Officer | Santa Monica, California
• TrackR | Chris Herbert, Co-Founder and Chief Executive Officer, and Christian Johan Smith, Co-Founder and President | Santa Barbara, California
• Xencor Inc. | Bassil Dahiyat, Founder, Chief Executive Officer and President | Monrovia, California
• Yamibuy | Alex Zhou, Founder and Chief Executive Officer | City of Industry, California

Olmstead Williams Communications is a proud sponsor of the Entrepreneur Of The Year® program. To learn more about the Greater Los Angeles program, please visit www.ey.com/us/eoy/greaterla. Join the conversation on social media by following @EY_EOYUS and using #EOYGLA.

March 29th, 2017|Categories: Client News|Tags: , , , , , |

OWC’s Tracy Williams lists 5 questions you should be asking about your PR firm

Best-selling author Dr. Mark Goulston caught up with OWC’s CEO and President Tracy Williams to discuss five ways to tell if you have the right PR firm. Consider these following questions when determining whether your PR firm is the best fit for you:

  1. Does my PR firm call me regularly?

Out of sight, out of mind? If you’re not hearing from your PR firm regularly, they’re not paying attention. You should be on a cell phone, text and email basis with your PR account leader. You both should enjoy working together.

  1. Has my PR firm taught me anything new?

Good PR firms bring their clients new ideas — “aha” moments that energize and show the agency is thinking creatively about your pain points and how to reach your customer. Good PR means constantly brainstorming ideas to target your customers, challenge conventional wisdom and achieve your objectives.

  1. Does my PR firm monitor results and engage in discussions about return on investment, or do they wait for my call?

Good PR firms are proud of their results. In our agency, we have cowbells on our desks and ring them when we get a “hit” — that’s an article or a good share on social media. And we can’t wait to calculate key performance indicators and ROI. Your PR firm should be the ones to call for a review about how the public relations program is working and they should be eager to discuss what’s next.

  1. Does my PR firm know when to say no?

Good PR firms challenge you with ideas and statements that take you out of your comfort zone. It’s critical that your PR firm level with you to maximize your time and resources. If not, you’re wasting money.

  1. Does my PR firm let me know when things aren’t going well?

It’s the PR firm’s job to report their bad news — just like they tell you to do in a crisis. Your firm should know right away when a project doesn’t appear to be having the desired effect and recommend adjustments or program pivots. It’s not about blame. It should be an ongoing dialogue in an environment of transparency and teamwork.

PR doesn’t have to be as mysterious and elusive, as is often the case. If you use these 5 warning signs, they will greatly help you in getting the best and most out of whatever PR firm you do work with.

Read the full article: 5 ways to tell if you have the right PR firm (The Business Journals)

 

October 11th, 2016|Categories: OWC News|Tags: , , , , |

5 things to do now to improve the bottom line

OWC’s president and CEO, Tracy Williams, writes about “Marketing in the New Energy Ecosystem” in the July-August issue of the North American Clean Energy magazine.

“It’s now less about influencing public opinion or changing consumer behavior and more about strategic relationship building to make connections that move the needle for technology,” Williams writes. “What’s required is a focused strategy to establish credibility and gain the trust of potential investors, partners, affiliates, and installers throughout target markets.”

Williams offers five things energy companies can do now to improve their bottom lines: engage the community, apply for awards and lists, focus on messaging, become an industry expert, and network at trade shows and beyond.

Read the full article: Marketing in the New Energy Ecosystem: 5 things to do now to improve the bottom line. (North American Clean Energy)

NACE

July 6th, 2016|Categories: OWC News|Tags: , , , , , |