Stay on Top of the News with 5 Simple Hacks | eNews from OWC

Staying on top of the news can be intimidating. The Washington Post alone publishes an average of 1,200 stories, graphics and videos per day and the New York Times posts 300 times daily. Keeping up is a challenge in any industry, especially in the fast-paced world of tech, but staying in the loop is essential to maintaining a competitive edge. Here’s how to stay informed without spending all day at it.

  1. Monitor your email, not the entire Web. The great thing about newsletters is that someone else has already done the heavy lifting of vetting and summarizing. Look for tailored news roundups and daily or weekly newsletters and subscribe to those that fit your industry. Dig deeper when necessary. If you like a bit of sarcasm and wit to start your morning, an office favorite for us is The Skimm.
  2. Subscribe to relevant keywords through Google Alerts. Get notified as specific stories break by setting tailored Google alerts for keywords, industry terms, people and companies important to you. You’ll know what is being said about your employer, clients and competitors.
  3. Follow editors and relevant beat reporters on Twitter. The key players on social media can keep you in the loop with minimal effort. Many reporters post breaking news as it happens, you stay informed just by scrolling through your newsfeed.
  4. Bookmark your favorite blogs. Set aside an hour a week to look through targeted newsrooms and company blogs for official announcements in your industry. In today’s cyber culture there’s always a new blog popping up. Keep tabs on new thought leaders.
  5. Maximize your drive time. Subscribe to industry podcasts. They’ll automatically appear on your smart phone, available to listen to anytime you are. The Tim Ferriss Show is an excellent tech podcast with a focus on the startup scene. A good choice for the healthcare industry is Tech Tonics. We also love CXYZ, by our clients TaskUS co-founders Bryce Maddock and Jaspar Weir, which explores the world of customer experience (CX) with top tech executives and industry leaders. There’s a new one every Tuesday.

Regardless of how you do it, stay up on industry news. Trends develop quickly, and no leader wants to be left behind. Nothing hurts a reputation more, when the topic turns to new developments, than a blank look and “Huh, interesting.” Leaders who keep up become talkers, not listeners.

Try our tips and let us know which ones work best for you. If you need some help, tweet us @OWCPR. 

 

September 27th, 2017|Categories: eNewsletter|Tags: , , , , , , , |

How social media is changing the way we sell: Linsday Lohan and Lauren Bacall

Bacall

Lauren Bacall

It’s easy for celebrities and other individuals with a serious social-media Klout to pass off tweets and Facebook posts, which are created by marketing companies, as original, genuine and spontaneous thoughts. These celebrities might fool some of their followers, but they’re sure not fooling the Federal Trade Commission (FTC).

After several incidences where celebrities failed to declare they were being paid for their tweets, the FTC is demanding change. According to an article on The Wrap by Ira Teinowitz:

“After an incident when Lauren Bacall showed up on “Today” promoting a drug without disclosing she was being paid, the Federal Trade Commission warned celebrities — and the marketers that use them — about not disclosing paid endorsements. It afterward took steps to ensure bloggers disclose when they are being compensated for their comments. Now the FTC’s focus is social-media endorsement, most obviously through Twitter but involving any mobile message.”

Clearly this is a big step for many critics of Twitter who view the social-media platform as a beacon for fraud and misinformation. It also reveals a lot about the power of Twitter and the potential to market directly to consumers. Millions of users are paying attention to celebrities, athletes and politicians. They’re retweeting and “favoriting” everything from Justin Bieiber being upset about his dead hampster to the latest feuds between Taylor Swift and, I don’t know, Christina Aguilera. (Has this actually happened?) So naturally, why wouldn’t advertisers take advantage of this mass appeal?

Doesn’t it make sense to regulate the way advertisers use celebrity Twitter handles, especially if it’s similar to the example with Lauren Bacall, where she endorsed a drug without revealing she was being paid? Does this not create misinformation? Is this not the same problem with blogs and a lax approach to accuracy? Shouldn’t we demand honesty in terms of declaring fiscal partnership on social media?

Sure, it makes perfect sense that Bacall should declare that she was being paid by a pharmaceutical company. But where does this stop? What about product placements in movies? Do movie starts have to declare they are being paid during the movie to pretend like they just happen to be drinking a Bud Light? Where are the lines drawn? And does this make Twitter less appetizing to advertizes looking to brand their products into the unconscious minds of teenagers?

The new demand from the FTC brings a lot of questions to the forefront of social-media marketing, and I’m not trying to answer them in this blog post. I’m merely trying to explore the questions. Just let me leave you with this story about Lindsay Lohan.

Today, Lindsay Lohan had to appear before a court in Los Angeles for a misdemeanor. Of course, the crowds were swarming around her as she entered the court. Cameras were on all sides, and she was “glitter-bombed” on the way inside of the courthouse. The attention surrounding her was immense. Now, as the media is talking about her courtroom appearance, we’re also looking at her tweet, which is showing up on several publications across the country. So this is what she tweeted on the way to L.A. Shouldn’t this be clarified? Shouldn’t she be following FTC rules? Or is she just participating in brilliant marketing? What about an exchange of gifts or services? Mr. Pink is a Ginseng infused beverage. Let us know what you think.

March 18th, 2013|Categories: Client News|Tags: , , , , , |