CNBC highlights first drone operating system


Jane Wells of CNBC features Santa Monica-based DreamHammer in a piece about their software — the first drone operating system. DreamHammer supplies the only operating system for unmanned devices, including many of the major players in the space (126 government contracts, plus Lockheed Martin).

The operating system simplifies drone management by allowing government agencies and commercial entities to operate all types of drones simultaneously in one system, rather than having each hardware manufacturer develop unique software for the individual devices that historically cannot be joined in the same system.

What’s Next? A drone operating system?

January 15th, 2014|Categories: Client News|Tags: , , |

PR 'worst practices': Recent cases worth look during PRSA's Ethics Month

September is Ethics Month for the Public Relations Society of America (PRSA) which seems like a timely opportunity to review “worst practices” that left unchecked can give PR practitioners a black eye.

Three recent cases that caught our attention and show how not to generate good press for brands:

  • Los Angeles Times uncovers paid “news” articles masquerading as independent editorial content by the Central Basin Municipal Water District of California. There are much better ways to improve your search engine optimization (see OWC’s top SEO tips).
  • The Bay Citizen in San Francisco exposes BART’s attempts to sneakily script comments for its “loyal riders” to share. The crisis-fueled press conference aimed to prevent protests after a deadly police encounter on the public transit system.
  • USA Today breaks the news about a former CNBC correspondent turned PR rep who spread scandalous – and untrue – claims about Google’s privacy violations to boost own client’s business.

Whittier Trust's chief investment strategist on how to protect your assets in the current economy

Whittier Trust Company’s Stephen Smith, vice president and chief investment strategist, spoke with Maria Bartiromo of CNBC’s “Closing Bell” recently about what the current triple-digit stock market swings mean for the U.S. economy.

“Make sure your cash is not in a fund that has exposure to European banks,” Smith said on the program. “Put your money in a mini fund or treasury fund. And most of all, be patient about going in and picking bargains.”

Whittier Trust Company is an independent investment and wealth management firm with more than $8 billion under advisement, serving more than 270 families and 30 foundations throughout the U.S.

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August 15th, 2011|Categories: Client News|Tags: , , , , , |