Business News Daily spotlights Washos’ Bertrand Patriarca’s entrepreneurial journey

Bertrand Patriarca brought his family to the U.S. from France for better entrepreneurial opportunities. He landed in Los Angeles, where he founded his on-demand auto detailing app, Washos. Business News Daily caught up with Patriarca to discuss his start in entrepreneurship, where the idea from Washos came from and his plans for the company’s future.

“Building Washos in LA has been a whirlwind journey. We’re incredibly proud to be based in southern California and so pleased with the reception of our community. In the last quarter, we have doubled our user base and continue to see steady double-digit growth at 25 percent month over month. I’d like to leave other immigrants embarking on their own entrepreneurial journey with one piece of advice: Focus on, and embrace, the cultural gap.”

Read the full article: How a French Entrepreneur’s California Dreaming Led to a Conquest of the West Coast (Business News Daily)

Small Business Trends spotlights Milk and Eggs and its CEO Kenneth Wu

Even though health is a major trend in the food industry right now, healthy food isn’t always easy to find. That’s the reality that led one entrepreneur in L.A. to start Milk & Eggs. Kenneth Wu recently sat down with Small Business Trends to talk about the rapid shift in the grocery industry and what it means for business and consumers alike.

“While many big box chains have entered the online grocery market, few have made an effort to offer customers food that is being grown/baked in their own communities. Milk and Eggs fills this gap in the market with locally-sourced products at affordable prices,” said Wu.

Read the full article: Spotlight: Milk & Eggs Startup Provides an Online Farmers Market in Los Angeles (Small Business Trends)

August 30th, 2017|Categories: Client News|Tags: , , , , , |

5 Ways to Nail Your LinkedIn Long-Form Post | eNews from OWC

LinkedIn long-form posts are an important tool for positioning yourself as an industry thought leader.  Sometimes called the “Wall Street Journal” of social media, LinkedIn can be highly influential.  Using the platform to its full advantage has been shown to boost visibility on search engines by more than 25 percent including bumping up your Google PageRank.  Other reasons to take LinkedIn seriously:

  • 500 million users
  • 10 million active job posts
  • Data on more than 9 million companies
  • Among largest search engines with 5 billion annual searches
  • 71 percent of professionals cite LinkedIn as a credible source for professional content
  • Niche channels to target – Ex. LinkedIn Technology Channel has 21 million followers
  • Opportunity to be shared on LinkedIn’s own channel: editors monitor the 150,000 weekly posts to spotlight the best on one of their channels

Download PDF version of this issue: 5 Ways to Nail Your LinkedIn Long-Form Post

Building on the ideas for establishing an industry thought leader in our January 2017 newsletter, we offer the following tips to maximize the value of your LinkedIn posts.

  1. Look for hot topics: Tap into big issues, trends or regulations affecting your industry. Address the industry’s pain points and lead the conversation.  Get ideas from industry trade publications and what other leaders and influencers post.  Scroll through social media and search for keywords and popular hashtags.  Brainstorm what fresh perspective you can bring to the table.  If you’re stuck, check out this list of the most memorable articles of last year, put together by Caroline Fairchild, senior news editor at LinkedIn.
  2. Keep it concise: Writing short is the hardest thing to do, but LinkedIn Editor-in-Chief Daniel Roth says 800 to 2,000-word articles are “a sweet spot for engagement.”  The ideal LinkedIn post is crisp, concise and shareable.  Articles that are broken down in numbers or list form perform better, such as Richard Branson’s first LinkedIn post from 2012, “Five top tips to starting a successful business.”  Of course his name sells but your expertise can too.
  3. Craft a provocative headline: Of all the elements of a good post, an impossible-to-ignore headline has six to eight words and teases the article.  Using numbers like “Five tips…” or “how-to” style headlines let the reader know it will be a quick and easy read.  Once you have your post drafted, re-read it.  Try several possible headlines and select the one that best suits the post.  Vary headlines when promoting across other platforms to test which your readers prefer.  Invest the time to create a great headline.
  4. Increase engagement 90 percent with a photo: As LinkedIn contributor Joshua Miller cites this fact in his piece on how to find the best images for LinkedIn, “the ability of visual stimuli to communicate and influence is undeniable and inescapable.”  A powerful header image will lead to more clicks on the actual article.
  5. Share: Success is in engagement: clicks, likes, shares and comments.  That’s the goal when being “social.”  Cross-promote your posts on other social media channels and make sure there are links on your website and in the company newsletter.  Go through the comments and see how other people react to your article.  Be open to feedback – there may be tips that will improve your next article.  For a better chance to have your post featured in one of LinkedIn’s channels, share it on Twitter and tag @LinkedInEditors.

LinkedIn articles can take your thought leadership to millions of people, and you can do it from your desk.  Your LinkedIn commentaries can be re-purposed for speaking, webinars and bylines in industry trades.  Start posting.

August 8th, 2017|Categories: eNewsletter|Tags: , , , , , , , |

EY’s Scott Porter’s “If I Knew Then” featured in Crain’s

EY’s Scott Porter is a partner and the Entrepreneur Of The Year Program Director in Los Angeles. As an advisory partner, Scott Porter works with public and privately-held companies in the media, entertainment and technology sectors. In the latest “If I Knew Then” feature from Crain’s, Porter talks about the lesson that had the most impact on his professional life.

“Early on, I thought networking should happen overnight, and I didn’t really understand that those relationships take time. And time is my most valuable asset, as well as the most valuable asset of others. It’s not just me who is having to invest my time in getting to know somebody and building that relationship. I didn’t recognize that I was asking the other side to do the same thing—to invest their time, which is scarce, in building a relationship with me.”

Read the full article: If I Knew Then… Scott Porter (Crain’s)

June 30th, 2017|Categories: Client News|Tags: , , , , , , , |