September 22, 2011
PR ‘worst practices’: Recent cases worth look during PRSA’s Ethics Month
September is Ethics Month for the Public Relations Society of America (PRSA) which seems like a timely opportunity to review “worst practices” that left unchecked can give PR practitioners a black eye. Three recent cases that caught our attention and show how not to generate good press for brands: Los Angeles Times uncovers paid “news” [...]
Tagged with: BART · Bay Citizen · CNBC · ethics · Ethics Month · Los Angeles Times · pr · PRSA · public relations · search engine optimization · SEO · USA Today






