Embrace good enough: A response to Sandberg by Elsa Walsh
Sheryl Sandberg, COO at Facebook, has ignited the world with her comments for women to “Lean In” to their work. It’s caused many women to question and engage in a dialogue that explores the complicated balance between work life and family – and how to choose a priority. So, should women really be on their [...]
The Different uses of social media: What is best for you?
The other day, I had a chat with Joseph, our social media strategist, about the different uses of social media. The conversation started with how differently we viewed Facebook. Joseph uses Facebook to connect with more and more people, to engage with them, share opinions and articles, etc. – the more, the merrier — in [...]
Social Media and Modern Rights
At work the last couple of days here at Olmstead Williams Communications, we’ve been having some engaging conversations about social media and how it can affect a business’ bottom line. There have been fascinating conversations, and we’ve been posing several open-ended and critical questions in regards to our philosophy and practice. Here are some of [...]
CEO of Weplay speaks at Digital Hollywood Summit
Lane Soelberg, CEO of Weplay, spoke today at the Digital Hollywood Spring Summit at the Ritz Carlton Hotel in Marina del Rey, Calif. His panel session, “Twitter, Facebook & Social Media – Transforming Marketing, Transforming the World,” focused on ways social media – along with social media tracking and analytics tools – is changing the [...]
Ernst & Young names new managing partner in San Jose
Kailesh Karavadra was recently named head of Ernst & Young’s San Jose office. Kailesh Karavadra has been named managing partner of accounting firm Ernst & Young LLP’s downtown San Jose office. The San Jose office, which employs more than 700 employees, is one of the largest employers in the area. Karavadra’s duties will include overseeing [...]
Pinterest – The Next Big Thing in Social Media for Businesses
By now, most companies know they should be reaching audiences through Facebook and Twitter profiles. But as Jason Falls of Entrepreneur magazine reports, these social media giants have a serious competitor vying for the attention of Internet users – Pinterest. The site – which allows users to “pin” and share images of their favorite products, [...]
Beware of ‘Social’ Spam When Using Twitter, Facebook
These days, social media is a critical ingredient of most effective PR campaigns. As more and more companies engage with their customers, business partners and other audiences via sites like Twitter and Facebook, it’s important to be on the lookout for “social” spam and not let it spoil your social networking efforts. As The Wall [...]
New study: Journalists rely on PR firms as No. 1 resource
A new study conducted by Oriella PR Network on over 500 journalists shows social media platforms such as Facebook and Twitter are becoming more common as sources for stories, but the No. 1 resource remains public relations agencies. A whopping 47 percent of journalists now use Twitter (up from 33 percent last year), and 35 percent use [...]
Survey of marketers shows Facebook, Twitter dwarf smaller sites but print publications still key
NewsUSA just released results of a public relations and marketing professionals survey which found that while marketers believe social media is important in campaigns — and over 85 percent use Facebook and Twitter – only 11 percent use smaller social and sharing sites like StumbleUpon and Digg. Respondents also ranked both print and online placements as [...]
Is This The Start of Another Bubble?
While the economic recovery is still lagging, one sector has been building steam quickly: Silicon Valley venture capital firms. In a recent Wall Street Journal article, “In Silicon Valley, Investors Are Jockeying Like It’s 1999,” Monica Langley discusses the recent trend of deep-pocketed backers vying to back tech startups. In 2010, venture capital investments rose [...]
