Reader’s Digest highlights USC Marshall study on easy way to stay fit

A USC Marshall study led by Dr. Linda Hagen shows that, in order to ease the process of staying fit, it’s best to serve yourself instead of having others serve for you. In Hagen’s research, which will be published in the Journal of Marketing Research later this year, the team found that when participants served their own unhealthy foods, they were more likely to either skip them altogether or take skimpy portions compared to when they grabbed pre-filled cups, pre-sliced cake, or pre-set sizes of frozen yogurt.

“Our research shows that for unhealthy—but not for healthy—food, consumers are more likely to indulge and have larger portions when they are less involved in serving the food, like when another person serves it for them or when it’s already pre-plated,” says study co-author Linda Hagen, assistant professor of marketing at the Marshall School of Business at the University of Southern California. “They’re less likely to indulge and will choose smaller portions when they have to serve themselves.”

Read the full article: Want to Eat Less Junk Food? This Science-Backed Trick Works Every Time (Reader’s Digest)

January 26th, 2017|Categories: Client News|Tags: , , , , , |

Wall Street Journal features USC healthy eating study

USC Marshall’s Linda Hagen spoke with the Wall Street Journal about her recent study that shows that simply serving yourself can curb unhealthy indulgence. People who choose their own piece of cake—or, even better, cut it themselves—eat less of it.

Those are the findings of five experiments with a total of over 800 participants by Dr. Hagen and two co-authors, to be published later this year in the Journal of Marketing Research. The experiments found that the less involved people are in serving unhealthy foods, the more likely they are to eat them—and to eat larger portions.

“If they’re served by someone else, they can outsource responsibility to someone else,” says Dr. Linda Hagen, assistant professor of marketing at the University of Southern California’s Marshall School of Business. “But if they serve themselves, they have to accept responsibility and that makes them feel bad.”

Read the full article: Want to Avoid Munching on Unhealthy Foods? Serve Yourself (Wall Street Journal)


January 9th, 2017|Categories: Client News|Tags: , , , , , , , |

USC Marshall’s Linda Hagen has tips for a healthier year

Linda Hagen, an assistant professor of marketing at the USC Marshall School of Business, and her coauthors conducted five experiments to test how serving yourself or having someone else serve you could affect how much you eat. The experiments also tested whether the nature of the food, i.e. “healthy” or “unhealthy,” made any difference (the scientists, acknowledging that such labels are subjective, polled college students to determine which foods were which).

“These results suggest that how much physical involvement is required to help oneself to food (less vs. more) may have quite a powerful effect,” the researchers wrote.

Read more: 4 Tips to Help You Keep Your Resolution To Eat Healthier and Lose Weight (Forbes)

January 6th, 2017|Categories: Client News|Tags: , , , , , , |

The Great Courses and the Mayo Clinic join forces in the health and wellness arena

The Great Courses, the world’s leading online tool for lifelong learning, has started a collaborative project with the Mayo Clinic to produce educational videos focusing on health and wellness. Nine videos are expected to be produced from this joint venture.

“By sharing our knowledge through video, we can broadly deliver Mayo Clinic’s health-care expertise to help people stay well or to find answers when they are ill,” said Paul Limburg, M.D., M.P.H., medical director for Global Business Solutions at Mayo Clinic. “Through these courses, people can access our physicians’ insights into current medical research and practice.”

Read more: The Great Courses and Mayo Clinic Jointly Create Health and Wellness Courses (Business Wire)

May 3rd, 2016|Categories: Client News|Tags: , , , , , |