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Vanguard, John Hancock, Prudential Financial, PIMCO and BlackRock score lowest on Cliché-O-Meter

The financial services industry may measure 80-plus percent as a whole on Wickware Communications’ Cliché-O-Meter for branding, but a number…
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  • Client News

Wickware Communications study: 80 percent of financial services firms use clichés in branding

Wickware Communications has released a study on marketing and branding practices of 150 U.S. financial services firms which found that fewer…
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