According to Jaspar Weir, co-founder and president of TaskUs, making a social impact needs to pass the sniff test to determine if the “good” work is truly meaningful or just marketing.
“It’s important that your organization is doing good because it means something to you as an individual and a brand. Most importantly, in my opinion, it should matter to your employees. An authentic passion should drive work that a company does to make a positive social impact.
Read the full article: The Social Impact Sniff Test: Is It Meaningful Or Just Marketing? (Forbes)