OWC's Williams named to 'Who's Who in LA Business'

Tracy Williams

Tracy Williams, president and CEO of Olmstead Williams Communications

Tracy Williams, president and CEO of Olmstead Williams Communications, is one of 13 public relations executives named to the annual special report “Who’s Who in Los Angeles Business” by the Los Angeles Business Journal.

The list includes executives in LA’s biggest companies and organizations across a variety of industries from aerospace/defense to software.

Williams has helped clients build their reputations through PR for 25 years. She has represented industry leaders such as Hewlett Packard, Computer Science Corporation (CSC), Acer, California Energy Commission, Ernst & Young, Greenberg Traurig, Oberthur Technologies, Dimensional Fund Advisors and the USC Viterbi School of Engineering.

OWC is an award-winning public relations and social media agency serving clients nationally from offices in Los Angeles and Seattle. The firm works with technology and professional services companies to meet their sales and marketing objectives, raise their brand profile, and capture mind and market share.

January 7th, 2014|Categories: OWC News|Tags: , , , , |

Lola Getts fires back: '67 percent of American women are size 14 or bigger'

lola getts logoThe Lululemon Athletica controversy has created an opportunity for Lola Getts — the plus-size yoga pants and sports apparel designer and manufacturer in Los Angeles — to speak up for its target customers.

“We’re designed for that plus-size customer who deserves to have fashionable clothes like anyone else,” said Lola Getts co-founder Jodi Geiger in an interview with the Los Angeles Business Journal. “Sixty seven percent of American women are size 14 or bigger.”

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December 3rd, 2013|Categories: Client News|Tags: , , , , , , |

OWC honored on list of top PR firms in Los Angeles

The team at Olmstead Williams Communications

Olmstead Williams Communications has been honored by the Los Angeles Business Journal for the third straight year as one of the 25 largest independent PR agencies in L.A. County. The agency earned the No. 18 spot on the list, which ranked agencies by their 2011 county fee income.

“We’re thankful to be recognized by the Los Angeles Business Journal for doing what we enjoy,” said Tracy Olmstead Williams, CEO of Olmstead Williams Communications, which she founded in 2008 after more than 25 years as a top public relations and crisis communications expert.

Ortho Mattress CEO discusses bringing manufacturing back to the U.S. from China

Ortho Mattress Inc. CEO Ken Karmin discusses his business philosophy and successes in this week’s Los Angeles Business Journal. He talks about the long process it took to turn around Ortho after acquiring it in 1999, including a major advertising push. It meant distinguishing the company against competitors like Sit ‘n Sleep by focusing on their own brand beds, as opposed to selling third-party mattresses.

Karmin decided to bring manufacturing back to the United States from China and take it in-house a few years ago.

“We discovered it was hard to break into the manufacturing business here,” he says in the article. “It’s an oligopoly. There were very few domestic suppliers and they were tied up with other manufacturers, so we had to go overseas for mattress springs and other parts. It wasn’t until 2007, when the housing slowdown started to affect us, that we purchased our own equipment that allowed us to make all the component parts in-house.”

January 23rd, 2012|Categories: Client News|Tags: , , |