LABJ looks inside Cloudbreak Health’s Jamey Edwards’ office

The Los Angeles Business Journal got an inside scoop into the office of Cloudbreak Health’s Jamey Edwards. Cloudbreak, a nationwide provider of unified telemedicine services, brings digital platforms into the examining room to allow off-site professionals to facilitate dialogue between patient and care provider. When it comes to his office space, Edwards prefers a homey, vintage feel.

“I love things that have a story,” said Edwards. “I love things that are distressed and time-worn.”

Read the full article: Vintage Vibes Soften Cutting Edge (Los Angeles Business Journal)

September 19th, 2017|Categories: Client News|Tags: , , , , |

OWC recognized as top PR firm in Los Angeles

The Los Angeles Business Journal ranked Olmstead Williams Communications one of the top public relations firms in Los Angeles for the seventh consecutive year.

“We’re honored to be included with the big boys, even though as a boutique agency we’re more about service than size,” said Tracy Williams, CEO and President of OWC.

May 11th, 2016|Categories: OWC News|Tags: , , |

5 Things You Must Do in 2016 | eNews from OWC

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If you’re like us, January 4 wasn’t just a return to work, it was time to rev up your creative engines and brainstorm must-do marketing ideas for your company and clients in 2016.

Download PDF of this issue: 5 Things You Must Do in 2016

Here are five categories to tackle in order to hit the ground running in the new year:

Speak

Opportunities will be going, going, gone in the next weeks. They book up fast at the best conferences, like Bloomberg LIVE, Inc. Conferences and Forbes Summits, but there are also important industry events, like Money 20/20 for fintech and GreenBiz for cleantech. Get on panels that put you in front of your target market or the people who can refer business. You may have to pay to participate.

Evaluate through a cost-benefit analysis. Speaking hones your thinking and messages and is a great discipline to guide your year-long marketing effort. Host a webinar. It’s not the number of people who hear you — it’s who. Alumni groups host webinars and so do trade groups. Brainstorm with your team where you need to be.

Write2016-plan

What makes an industry expert? Writing. Commit to writing at least half a dozen articles for blogs, newsletters and business and trade publications that accept bylines or guest articles. Review submission guidelines that tell you how many words the article must be and don’t go beyond the word count. Don’t sell. Give readers information they don’t know and knowledge they can’t buy. No matter how limited the initial circulation, post the work on your LinkedIn page, Twitter account and share it in your eNewsletter.

Frame the articles and hang them in your office. Ever wonder why some business people have a confident, immediate response to questions about their business? It’s because they’ve honed their messages through writing.

Network

Meet people face-to-face. There’s no substitute. The goal is conversation — and a relationship based on more than business and sales goals. Such relationships expand your network and your life. It may come as a surprise when referrals come in. Create a calendar of events and conferences to attend in 2016. At OWC, we’re sponsoring Ernst & Young LLP’s Entrepreneur Of The Year program, and hosting tables at various Los Angeles Business Journal and Town Hall Los Angeles events. The author E.M. Forster famously stated the secret of all success: “Only connect.”

Awards, honors and lists

Awards and lists matter — especially if you’re not included. Business trades such as Inc. and Fast Company, the local business journals and trade publications publish annual lists of the top performers in nearly every industry. There is even a list by CareerBliss for the “50 Happiest U.S. Companies.” Who wouldn’t want to work for (or with) one of the companies on that list?

Engage Your Community

Give back. Find a local nonprofit that could use your services. Volunteer as a guest lecturer at your local college. It’s not just a good thing to do, it’s good for business. Almost 60 percent of Americans are more likely to buy a product associated with a nonprofit partnership.

Commit time and money to each of these categories to keep your brand fresh, your people energized and your ideas crisp. Call us if you want to brainstorm.

Happy New Year!

January 6th, 2016|Categories: eNewsletter, OWC News|Tags: , , , , , , , , , , , |

OWC top 30 PR firm for 5th straight year

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This is the fifth consecutive year that Olmstead Williams Communications has been named to the list.

Olmstead Williams Communications, a business-to-business public relations firm specializing in technology, healthcare and professional services, has been named to the Los Angeles Business Journal‘s list of the “30 Largest Public Relations Firms” in Los Angeles County.

“Our clients are the engineers, scientists, financial and business executives who are creating great companies, and it’s an honor to help meet their sales and marketing objectives,” said Tracy Olmstead Williams, president and CEO of the agency, which is ranked No. 22 this year.

This is the fifth consecutive year that OWC has been named to the list which honors firms throughout Los Angeles based on their fee income.

Read the full news release here:

Olmstead Williams Communications top 30 PR firm for 5th straight year