Patient advocacy crucial in 2012
Doctors and medical caregivers are often faced with explaining challenging diagnoses to patients, a problem that is exacerbated when patients do not speak the same language as doctors. With more than one in five U.S. citizens speaking a language other than English at home, addressing and meeting the needs to limited-English proficient patients is reaching [...]
Language Line Services to double workforce in Costa Rica
Language Line Services, the worldwide leader in translation and interpretation services, plans to more than double the size of its two language centers in Costa Rica, located in Cartago and Heredia. The company, which has operated in the country for over ten years, plans to hire 260 employees in the next six months, reports Inside [...]
Language Line Services predicts mobile language shift
Language access is becoming an increasingly important concern for sectors such as healthcare, government and legal services, and mobile language service will be the leading industry trend this year, reports HealthCare Distributor magazine. “Language access in the United States has never been more important than it is today, as the country’s growing ethnic minorities are [...]
Language Line Services plans to hire 2,000 interpreters
Language Line Services, the nation’s leading over-the-phone interpretation company, plans to hire 2,000 new interpreters this year, reports the San Francisco Business Times The Monterey, Calif.-based company says about 10 percent of the new hires will be in the greater Bay Area. Among them, 1,300 will be Spanish-speaking interpreters, along with 700 others who are [...]
Language Line Services CEO: Marketing ‘in-language’ critical inside U.S., not just in other countries
When it comes to marketing and advertising in foreign languages, paying attention to nuance has always been imperative (case in point: the Ford Pinto not translating well in Brazil). While these concerns used to be limited to marketing in other countries, “Now they apply inside the United States as more than 60 million people — [...]
Multicultural opportunities in marketing on the rise
An op-ed in today’s issue of Bulldog Reporter’s Daily ‘Dog by Louis F. Provenzano Jr., CEO of Language Line Services, discusses the multicultural opportunities emerging in the United States thanks to an increasingly linguistically diverse country. Studies show that ethnic groups are four times more likely to purchase a product when presented with buying opportunities [...]
