- Client News
The Tangent Agency among Adweek’s 100 Fastest Growing Agencies
The Tangent Agency, a brand strategy and creative agency based in Glendale, Calif., was just included in Adweek’s inaugural Fastest…
News
- eNewsletter
How to Create a “Guerilla” Influencer Campaign | eNews from OWC
“Influencer marketing” taps consumer trust by linking a company to the power of expertise, fame or taste. Influencers work for…
- Client News
The Tangent Agency’s Daniel Barber on “Game of Thrones” and fans’ reaction
The final episode of the HBO’s “Game of Thrones” aired last night. This has been the highest-rated season in the…
- Client News
Marc Becker’s three steps to go from digital talent to bona fide brand
The influencer business model has been built on digital talent creating revenue streams through ads and product promotion in a…
- Client News
The Tangent Agency’s Marc Becker among LABJ’s Most Influential Marketers
The Los Angeles Business Journal just included The Tangent Agency’s Marc Becker among its “Most Influential Marketers” list.
- Client News
The Tangent Agency’s Marc Becker talks Sundance and Amazon with THR
After sitting out last year’s Sundance market entirely, Amazon returned with a roar, spending some $47 million on five films…
- Client News
The Tangent Agency’s Marc Becker on big brands and advertising politics
While brands have been increasingly flirted with political and social issues in their advertising campaigns in recent years, they’re taking…
- Client News
The Tangent Agency reports strong growth in 2018 and expands services for 2019
The Tangent Agency, a fast-growing entertainment marketing and brand strategy agency, today announced a banner year of success: growing its…
- OWC News
5 things to do now to improve the bottom line
OWC’s president and CEO, Tracy Williams, writes about “Marketing in the New Energy Ecosystem” in the July-August issue of the…
- Client News
Wickware index details financial services marketing
For the first time, marketing professionals at retail and institutional asset management firms across North America have a window into…