December 13, 2011
Language Line Services CEO: Marketing ‘in-language’ critical inside U.S., not just in other countries
When it comes to marketing and advertising in foreign languages, paying attention to nuance has always been imperative (case in point: the Ford Pinto not translating well in Brazil). While these concerns used to be limited to marketing in other countries, “Now they apply inside the United States as more than 60 million people — [...]
