nFinanSe Launches Revolutionary Brand Marketing Campaign

TAMPA, Fla. –  nFinanSe Inc. (OTC Bulletin Board: NFSE), a leading reloadable prepaid card provider, in conjunction with its entertainment partner, Inspire, today launched its online music site, http://www.nfinansemusic.com/, which provides FREE downloads of new artists and is intended to appeal to young adults aged 18 to 25.

“Music is an integral part of each of our lives and we want to use it to connect the nFinanSe brand with the young fans of the emerging, cutting edge artists featured at nFinanSeMusic.com.” said Jerry Welch, Chairman and CEO of nFinanSe.

“We’re excited about creating a win-win for all parties involved,” said Jimmy Dunne, President of Inspire.  “Artists and labels have an opportunity to leverage their digital songs in return for the opportunity to get in front of a meaningful, targeted new demographic and psychographic audience of nFinanSe potential and existing customers.”

According to Mr. Welch, “For years, large consumer goods marketers have sponsored concert tours and other large events in order to connect their brands with specific consumer demographic groups.  We are doing exactly the same thing but in a new, innovative fashion by combining music with the power of technology and the use of social media.  By triangulating the Internet with music downloads with Facebook, MySpace and Twitter, we will connect the nFinanSe brand with thousands of young music lovers in a very powerful way that is familiar and comfortable to them.”

A snapshot of nFinanSe's new site.

Featured songs span a wide variety of musical artists from alternative rock to electro-pop, hip-hop, soul, folk, ambient and dance music. Visitors to the site will be able to download music FREE from an initial collection of eight artists and view music videos. Every six to eight weeks, a new group of artists and music will be available FREE to visitors.

A sampling of featured artists includes:

  • Fort Worth rockers, Green River Ordinance, recently wrapped a Fall/Winter tour with American Idol winner David Cook. Their EMI/Virgin Records debut, Out Of My Hands, included the smash single, “Come On,” which cracked the Top 20 on Billboard’s Hot Adult Rock chart. The single is being played in such heavyweight markets as Los Angeles & Chicago and the video can be seen on VH1, Teen Nick and MTVU channels. Their songs can be heard on MTV’s The Hills and Real World/RoadRules Challenge: The Duel.
  • Londoner Noush Skaugen has built up an incredible one million fans on the social networking site Twitter – including Coldplay and Leona Lewis.  A mainstay on college radio, she offers a fusion of story-driven American and British rock music that comes from the gut.
  • Popular underground artist in Los Angeles and Orange County, V.I.T.A.L. Emcee bridges the distance between underground and mainstream hip-hop genres as well as the positive and negative aspects of human nature with lyrics about consciousness and socio-economic issues with an undercurrent of positivity and relatability.
  • A wife and husband indie folk-pop duo, The Woodlands, craft songs of lyrical poetry, lush melodies and lingering revelry. Two of their songs are featured in a feature film from Greenland called “Nuummioq” that recently premiered at the 2010 Sundance Film Festival.  Additionally, SPIN Magazine featured them as an emerging artist to watch.

 “We view nFinanSeMusic as a revolutionary new approach to brand marketing.  Simply put, it is event marketing meets technology and social media,” closed Mr. Welch.

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Will the new credit card reform legislation create a 'Plastic Gap'?

Lyle Elias
IPayments News

Click here to read the full article.

 In a January 31st Huffington Post article, Jerry Welch, CEO of nFinanSe, claims that “In the past several decades, the way we pay for things has made plastic, not cash, king.” Jerry makes a case in the piece for the new Credit Card Accountability, Responsibility and Disclosure Act and how in his own words, “This sweeping legislation cracks down on rate increases, eliminates certain tricky practices, improves transparency and protects arguably the most vulnerable among us – young consumers…anyone under the age of 21 will be much more protected from the dangers of credit cards. However, there are consequences they may not like.” He went on to predict that the restrictions imposed on under 21 year old consumers will make it more difficult for them to obtain credit cards and thus they will increasingly turn to prepaid debit cards as an alternative payment method. It is on this topic that I interviewed Jerry, to further explore with him how the new credit card legislation that goes into effect this month will impact the open-loop prepaid card industry.

February 16th, 2010|Categories: Client News|Tags: , , , , |

Credit Card Legislation Means Consumers Under 21 Need a Way to Navigate the 'Plastic Gap'

By Jerry R. Welch
CEO of nFinanSe, Inc.

As posted on The Huffington Post

In the past several decades, the way we pay for things has made plastic, not cash, king. The rise of plastic began with credit cards which for years have attracted consumers despite high interest rates and constantly changing fine print. The new Credit Card Accountability, Responsibility and Disclosure Act, which takes full effect on February 22, promises to give consumers much-needed relief by keeping more of the hard-earned money in the pockets of the people who earned it.

This sweeping legislation cracks down on rate increases, eliminates certain tricky practices, improves transparency and protects arguably the most vulnerable among us – young consumers. Anxious to make their way in the world and not always aware of the long-term financial consequences of their actions, anyone under the age of 21 will be much more protected from the dangers of credit cards. However, there are consequences they may not like.

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February 1st, 2010|Categories: Client News|Tags: , , , , |

Loaded Propositions; why prepaid cards are a convenient alternative to debit or credit – The Washington Post

By Nancy Trejos
The Washington Post

Consumers are increasingly turning away from traditional bank accounts and credit cards in favor of a different form of plastic: prepaid cards.

Consumers typically buy them from a retailer, load them with money — sometimes from directly deposited paychecks — and use them at checkout counters or to pay bills online. And the cards are advertised with a phrase rarely used by financial institutions since the beginning of the credit crisis: No credit check necessary.

So it’s no wonder that in 2008, consumers loaded $8.7 billion on prepaid cards that carry Visa, MasterCard, American Express and Discover logos and can be used anywhere, up from about $4 billion the year before, according to Mercator Advisory Group, a research firm that focuses on the payments industry.

Despite the advantages, consumer advocates urge caution because, they said, prepaid cards can come with as many or more fees as credit cards and bank accounts.

Jerry Welch, chairman and chief executive of nFinanse, said that some of the fees have been exorbitant but that it’s only because the industry is relatively new. The nFinanse Visa prepaid card costs $3 to activate, then $2.95 a month for maintenance and $2.95 to reload. There is no charge for customer service.

“There’s a lot of pricing that has been high, but as the market matures, pricing gets tighter, and that’s what’s happening now,” he said.

Click here to read the full article

October 28th, 2009|Categories: Client News|Tags: , , , |