Tracy Williams, CEO and president of Olmstead Williams Communications
As part of The Nonprofit Breakfast Series presented by Morgan Stanley, Tracy Williams, president of Olmstead Williams Communications, will serve as a panelist at 7:30 a.m. this Friday at a seminar at the Luxe Sunset Hotel in Los Angeles titled “Driving Revenue: Tuning up Fundraising.”
Nonprofit board members and executives, please join Williams and the other panelists as they address the following questions: Are you using all available tools and methods to reach your community? Do you have a sustainable fundraising strategy? Are you just having events or are you engaging donors?
The seminar is free but requires registration.
The infographic below shows the educational background and companies of some of the women who will be talking about their experience running companies at the Broads Circle event “Women of Silicon Beach” on May 22.
Tracy Williams, founder and CEO of Olmstead Williams Communications.
Tracy Williams, founder and CEO of Olmstead Williams Communications, hosted a webinar today titled “The Impact of Social Media on Public Relations” for George Washington University’s Alumni Association. Almost 100 people tuned in to hear Williams discuss how social media has changed the practice of public relations.
She assessed the challenges of social media and describes the best way to make use of these new platforms in public relations and business. The full webinar is available online.
The Public Relations Society of America, Los Angeles Chapter just announced this year’s 2012 PRism finalists. Every year, the Los Angeles Chapter recognizes outstanding programs created by public relations professionals who work in the Greater Los Angeles area or have completed assignments for LA-based clients.
Winners of this year’s program will be announced at the awards show on November 7 at the Grand Ballroom at Hollywood and Highland.
Olmstead Williams Communications was selected as a finalist for four categories this year, including: the Reputation/Brand Management category; Ongoing Business-to-Business service program; Ongoing Healthcare Program; and the Writing/Speech category.
In 2011, the firm received awards in the “Ongoing Product or Service Program – Business to Business” category for its work with Big Four accounting firm Ernst & Young LLP, and in the “Green/Sustainable Programs – Ongoing Corporate/Consumer Brand” category for its work with FlexEnergy Inc.
Broads Circle, the womens networking organization, will host the breakfast panel “Marketing Me: Attorneys and Accountants” at the Olympic Collection Banquet Hall on Friday, November 2.
Panelists include Joy Chudacoff, founder, Smart Women Smart Solutions; Judy Jernudd, CEO, Strategic Personal Branding and Startegiv Studios; Andi Groomes, executive business development coach, Threshold Advisors; and Deborah Rodney, regional development director, ProVisors. Tracy Williams, president and CEO of Olmstead Williams Communications, will be moderating the event. Click here to register.
Olmstead Williams Communications won “Best Speech” at the national 2012 PR Daily Awards announced Tuesday at a luncheon presented by Ragan and Dow Jones in Washington, D.C. Tandy Fleckner (pictured) was on hand to accept the award for the firm.
OWC joined three other finalists – the Department of Labor, LIMRA and NETGEAR/Weber Shandwick – in the category for its work with interpretation industry leader Language Line Services. The awards program celebrates talent in the public relations industry, and received hundreds of entries in categories spanning traditional, cause-related, crisis-related, event and social media campaigns.
Olmstead Williams Communications is a business-to-business public relations and social media firm which focuses on technology and professional services.
By Talia Zimmerman
Unlike some of my friends’ internships, filled with coffee runs and paper filing, my summer internship with Olmstead Williams Communications has involved client meetings, brainstorming sessions, media pitching and learning the true art of public relations.
Having done prior PR internships in the fields of entertainment and fashion, my time at OWC introduced me to an entirely new world of PR. From technology to professional services, OWC understands the importance of representing a company with the utmost professionalism and sophistication. Interning at OWC has offered me a window into the day-to-day workings of a boutique business-to-business PR firm, from monitoring major headlines and researching potential clients, to developing targeted media lists and drafting press releases – even securing my first media articles for clients.
As an incoming senior at UCLA, this summer experience extended beyond just an eight-week internship. Interning at OWC has been one of the starting steps for my career and given me a glimpse into an exciting future in public relations. Although it has come to an end, it is only the tip of the iceberg for what lies ahead.
OWC compiled these tips from recent PR Daily articles to keep top of mind in today’s rapidly-changing news and social media environment.
Get your message out, but don’t annoy journalists:
- Avoid sending long pitches, large attachments or mass emails. Tailor your pitch to the right reporter.
- Follow through on requests, keep appointments and respond to follow-up questions under deadline.
Preparation, preparation, preparation. And, you’ll sail through interviews:
- Don’t interrupt journalist questions, but do weave your key points into answers.
- Don’t request to see the story before it publishes, but do offer to clarify any answers if needed.
Fully embrace new media with a social media checklist:
- Spend the time to develop a solid Twitter profile that shares why people should listen.
- Promote company news, thought leadership and customer engagement with a blog.
- Monitor the company and the competition with Google Alerts.
Tracy Williams (far right), president of Olmstead Williams Communications, moderated the discussion.
In a world of ever-emerging social media sites and tools, Twitter, Facebook, LinkedIn and blogs are still the go-to social media sources for newsrooms across the country, according to the top-tier journalists who spoke on July 19 at the panel “The ‘New’ Newsroom: How Social Media Has Impacted the Way Newsrooms Operate.”
According to the panelists, today’s journalists monitor social media sites and blogs daily. Though they still prefer to be reached via email or phone (they’re faster), here are the main ways they’re using social media:
- Twitter – To check headlines and stories coming in – often a company will alert the media via Twitter of an upcoming company announcement. Reporters receive Tweets from sources as well, though they said they always make sure to vet any quotes or information sent via Twitter.
- Facebook – Reporters like it because it’s the only way to find certain people, and they can message them privately without being “friends.” They also like receiving pitches with photos through Facebook.
- Blogs – Reporters follow blogs, a lot, mainly very specialized ones by people who are true “experts” and spend 24/7 on a subject – journalists keep a list at-the-ready of these narrowly focused blogs by key players and influencers. (How do they find these blogs? Lots of Googling topics and researching. They said if you have a great blog, let them know about it and they’ll check it out. However, if you claim to be an expert, you better be an actual expert, locally based and well-versed on the issue.)
- LinkedIn – Not used as often for networking but good for researching biographical background on sources.
Tracy Williams, president of Olmstead Williams Communications, moderated the discussion between: Ron Grover, L.A. bureau chief for Reuters; Rachel Brown, deputy L.A. bureau chief for CNN; Anthony McCartney, entertainment writer for the L.A. bureau of the Associated Press; and Peter Pae, technology editor at the Los Angeles Times.
The panel was hosted by the Legal Marketing Association and the Business Marketing Association at the Ritz Carlton in downtown Los Angeles.