KFWB’s ‘Business Rockstars’ talks social media, PR with Williams

Business Rockstars is a weekly show on KFWB, NEWS TALK 980 for ENTREPRENEURS by entrepreneurs. Every Monday through Friday, 2-4pm Ken Rutkowski connects the listener to some of the biggest names in business to share their experience and knowledge of entrepreneurship.

Business Rockstars is a weekly show on KFWB, NEWS TALK 980 for ENTREPRENEURS by entrepreneurs. Every Monday through Friday, 2-4 p.m. Ken Rutkowski connects the listener to some of the biggest names in business to share their experience and knowledge of entrepreneurship.

Ken Rutkowski of “Business Rockstars” on KFWB interviewed Tracy Williams in the studio on Tuesday about ways to get your brand and messaging out to the public.

Williams, president and CEO of Olmstead Williams Communications, talks about all of the latest social media tools and public relations tips that can be executed even if you’re on a budget.

Each episode of “Business Rockstars” features two guests discussing their business failures and success stories in the world of entrepreneurship.

Tracy’s “Rockstar” profile 

Language and identity in public relations

obama mirror

President Obama’s speeches, written by PR professionals, reflect the identity he adopts at that moment.

By Marie Ebenezer

This semester I am taking an English Linguistics class at Freiburg University in Germany called “Language and Identity.” I chose this class because I have always wondered about the relationship between the language(s) you speak and how you identify yourself.

I am bilingual, and people ask me all the time: “Do you feel more German or more French?” “What language do you dream in?” or “What are you going to speak with your children?” Speaking several languages changes how people perceive you and consequently how you are identified.

In public relations, we write many different kinds of materials — press releases, blog posts, tweets, speeches and more. The format and the style change depending on the type of document/post and the audience. This also happens in everyday situations. You speak differently to your best friend from college than you do to your boss.

As an example, President Obama’s speeches, written by PR professionals, reflect the identity he adopts at that moment. Here is an excerpt from his inauguration speech in January:

“What makes us exceptional, what makes us America is our allegiance to an idea articulated in a declaration made more than two centuries ago. We hold these truths to be self-evident, that all men are created equal.”

Obama is the solemn, composed head of state in that speech, and his words reflect the importance of the moment. In contrast, here is part of a speech he gave at Manor New Tech High School in Texas earlier this month:

“Hello, Texas!  Howdy, Manor.  Go Titans! I hear that there’s a rule that anyone who gives a presentation in front of the class has to dress up, so I made sure to wear a tie. I didn’t want to lose points.”

By using “howdy” and making reference to a popular sports team, Obama takes on a different identity – that of a cool and friendly president. It makes it easy for students to identify with him. The light and humorous tone stands in complete opposition to the graveness of the inaugural speech.

The relationship between language and identity is extremely relevant in PR because language is our main tool. All the aspects we need to consider when thinking of an audience – age, gender, cultural background – are what constitutes our identity.

In everyday life, most of this back and forth happens unconsciously. We don’t calculate how we talk to our friends or bosses because these processes are deeply ingrained. In public relations, however, we have to be aware of this difference.

Ebenezer is a former intern at Olmstead Williams Communications.

Agency’s Tracy Williams to serve as Morgan Stanley panelist

Tracy Williams, CEO and president of Olmstead Williams Communications

Tracy Williams, CEO and president of Olmstead Williams Communications

As part of The Nonprofit Breakfast Series presented by Morgan Stanley, Tracy Williams, president of Olmstead Williams Communications, will serve as a panelist at 7:30 a.m. this Friday at a seminar at the Luxe Sunset Hotel in Los Angeles titled “Driving Revenue: Tuning up Fundraising.”

Nonprofit board members and executives, please join Williams and the other panelists as they address the following questions: Are you using all available tools and methods to reach your community? Do you have a sustainable fundraising strategy? Are you just having events or are you engaging donors?

The seminar is free but requires registration.

OWC’s Williams hosts webinar on social media and PR

Tracy Olmstead Williams is the CEO of OWC. She is an expert on social media and public relations and a GW alumnus.

Tracy Williams, founder and CEO of Olmstead Williams Communications.

Tracy Williams, founder and CEO of Olmstead Williams Communications, hosted a webinar today titled “The Impact of Social Media on Public Relations” for George Washington University’s Alumni Association. Almost 100 people tuned in to hear Williams discuss how social media has changed the practice of public relations.

She assessed the challenges of social media and describes the best way to make use of these new platforms in public relations and business. The full webinar is available online.

Olmstead Williams Communications wins three PRisms at 48th annual PRSA-Los Angeles awards

Olmstead Williams Communications won three PRisms at the 48th Annual PRSA-Los Angeles Awards held at the Grand Ballroom in Hollywood on Wednesday, November 7. The firm was honored in the following categories:

  • “Ongoing Product or Service Program – Business to Business”
  • “Reputation/Brand Management – Corporate Business”
  • “Healthcare Programs – Ongoing”

“We have a team of superstars here, and these awards are a testament to their creativity and tenacity to get things done for our clients,” said Tracy Williams, president and CEO of Olmstead Williams Communications, which works with technology and professional services companies to meet their sales and marketing objectives. “It’s an honor to work with them each day. Plus, it’s fun.”

Agencies, corporations and non-profit organizations throughout Los Angeles won a total of 57 PRism Awards in 27 different categories. In addition, seven 2012 Special Honorees were recognized for outstanding public relations contributions. Emmy Award-winning TV personality Bob Eubanks, best known for the “The Newlywed Game,” presented one of the special awards to Sallie Bixby, president of the Pasadena Tournament of Roses. For a complete list of 2012 winners, visit: http://www.prsala.org/PRism/2012-PRism-Award-Winners

OWC selected as finalist for 4 PRism awards

The Public Relations Society of America, Los Angeles Chapter just announced this year’s 2012 PRism finalists. Every year, the Los Angeles Chapter recognizes outstanding programs created by public relations professionals who work in the Greater Los Angeles area or have completed assignments for LA-based clients.

Winners of this year’s program will be announced at the awards show on November 7 at the Grand Ballroom at Hollywood and Highland.

Olmstead Williams Communications was selected as a finalist for four categories this year, including: the Reputation/Brand Management category; Ongoing Business-to-Business service program; Ongoing Healthcare Program; and the Writing/Speech category.

In 2011, the firm received awards in the “Ongoing Product or Service Program – Business to Business” category for its work with Big Four accounting firm Ernst & Young LLP, and in the “Green/Sustainable Programs – Ongoing Corporate/Consumer Brand” category for its work with FlexEnergy Inc.

Broads Circle to host ‘Marketing Me: Attorneys and Accountants’ panel

Broads Circle, the womens networking organization, will host the breakfast panel “Marketing Me: Attorneys and Accountants” at the Olympic Collection Banquet Hall on Friday, November 2.

Panelists include Joy Chudacoff, founder, Smart Women Smart Solutions; Judy Jernudd, CEO, Strategic Personal Branding and Startegiv Studios; Andi Groomes, executive business development coach, Threshold Advisors; and Deborah Rodney, regional development director, ProVisors. Tracy Williams, president and CEO of Olmstead Williams Communications, will be moderating the event. Click here to register.

OWC wins ‘Best Speech’ at PR Daily Awards

Olmstead Williams Communications won “Best Speech” at the national 2012 PR Daily Awards announced Tuesday at a luncheon presented by Ragan and Dow Jones in Washington, D.C. Tandy Fleckner (pictured) was on hand to accept the award for the firm.

OWC joined three other finalists – the Department of Labor, LIMRA and NETGEAR/Weber Shandwick – in the category for its work with interpretation industry leader Language Line Services. The awards program celebrates talent in the public relations industry, and received hundreds of entries in categories spanning traditional, cause-related, crisis-related, event and social media campaigns.

Olmstead Williams Communications is a business-to-business public relations and social media firm which focuses on technology and professional services.

An unforgettable summer experience

By Talia Zimmerman

Unlike some of my friends’ internships, filled with coffee runs and paper filing, my summer internship with Olmstead Williams Communications has involved client meetings, brainstorming sessions, media pitching and learning the true art of public relations.

Having done prior PR internships in the fields of entertainment and fashion, my time at OWC introduced me to an entirely new world of PR. From technology to professional services, OWC understands the importance of representing a company with the utmost professionalism and sophistication. Interning at OWC has offered me a window into the day-to-day workings of a boutique business-to-business PR firm, from monitoring major headlines and researching potential clients, to developing targeted media lists and drafting press releases – even securing my first media articles for clients.

As an incoming senior at UCLA, this summer experience extended beyond just an eight-week internship.  Interning at OWC has been one of the starting steps for my career and given me a glimpse into an exciting future in public relations. Although it has come to an end, it is only the tip of the iceberg for what lies ahead.