OWC wins PRism Award for work with Ice Energy

OWC's Roxanna Eke and Tracy Williams.

OWC’s Roxanna Eke and Tracy Williams.

Olmstead Williams Communications won a PRism Award at the 2015 PRSA-Los Angeles PRism Awards held Wednesday at Taglyan Entertainment Complex. The firm was honored in the Green/Sustainability Program for its work creating awareness among major utilities for Ice Energy’s cost-effective energy storage technology.

This is the eighth PRism OWC has won in the past five years. This is the second time the firm has been honored in this category. OWC also has won for its work in the non-profit, pro bono, business to business, reputation/brand management and healthcare categories.

Read the full announcement:

Olmstead Williams Communications Wins Greentech PRism Award at 51st Annual PRSA-Los Angeles Awards

November 11th, 2015|Categories: Commentary, OWC News|Tags: , , , |

Top social media questions No. 6: What is social listening? Why should I care?

This is the last in a series of six blog posts addressing the top social media issues.

Social listening is the process of monitoring everything that’s being said about your company so you can better target customers and prospects. Every time a new social media platform rises to prominence, it’s a challenge to develop the best way to track its influence. There are more than 150 social media monitoring and analytics tools for the U.S. alone. Hootsuite is one of the best all-around free social media management tools and covers multiple platforms including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Focusing on Twitter? Try using TweetReach which measures the actual impact and implications of Twitter discussions. If you’re big on data and analytics, try Simply Measured which makes it easy to analyze your paid, owned and earned activity on many popular social platforms. See sample social media analysis

At Olmstead Williams Communications, we suggest most B2Bs start with the basics — Twitter and LinkedIn. Master those, then layer in Facebook, Instagram and other emerging platforms if and only if they work for your specific business goals. You can’t do everything well, and you’ll diminish impact if you spread yourself too thin. Stay strategic in all that you do, and don’t worry about the things that don’t work for you.

Happy posting.

November 9th, 2015|Categories: Commentary|Tags: , , |

Top social media issues No. 4: Why aren't our website traffic and visitor counts going up?

The image on the left shows a typical post from Buzzfeed which has been mobilized with bolding, paragraph spaces and photos to make it easy to read. The image on the right is just plain text and is much more intimidating.

The image on the left shows a typical post from Buzzfeed which has been mobilized with bolding, paragraph spaces and photos to make it easy to read. The image on the right is just plain text and is much more intimidating.

This is the fourth in a series of six blog posts addressing the top social media issues.

Although your website may be mobile friendly, doing the minimum gets you … minimal results. It’s all about creating “content snacks.” Meaning, we must mobilize each article and video. Reading a giant text block with no bolding, paragraph spaces or photos looks daunting on desktops and even more so on cell phones.

Break up your copy into easily digestible content. Videos should include text that make it easy to follow even if the audio is turned off. In fact, just assume the audio will be turned off and develop your videos accordingly.

 

November 5th, 2015|Categories: Commentary|Tags: , , |

Women Founders Network Fast Pitch competition approaches

WFNOlmstead Williams Communications’ President and CEO, Tracy Williams, will present the “Funders & Founders” panel at the annual Fast Pitch Competition hosted by the Women Founders Network, Tuesday, October 20 at the Luxe Sunset Hotel in Los Angeles. The competition offers women entrepreneurs the opportunity to connect with Angel Investors and Venture Capital Funds as well as a support network of successful business women committed to building the women’s entrepreneurial ecosystem. Ten finalists will compete on-stage for more than $100,000 in cash and services.

Olmstead Williams Communications is a proud to sponsor Women Founders Network’s Fast Pitch Competition.

Read the more about the event:

Women Founders Network

October 16th, 2015|Categories: Commentary, OWC News|Tags: , , , |