OWC top 30 PR firm for 5th straight year

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This is the fifth consecutive year that Olmstead Williams Communications has been named to the list.

Olmstead Williams Communications, a business-to-business public relations firm specializing in technology, healthcare and professional services, has been named to the Los Angeles Business Journal‘s list of the “30 Largest Public Relations Firms” in Los Angeles County.

“Our clients are the engineers, scientists, financial and business executives who are creating great companies, and it’s an honor to help meet their sales and marketing objectives,” said Tracy Olmstead Williams, president and CEO of the agency, which is ranked No. 22 this year.

This is the fifth consecutive year that OWC has been named to the list which honors firms throughout Los Angeles based on their fee income.

Read the full news release here:

Olmstead Williams Communications top 30 PR firm for 5th straight year

OWC's Williams to moderate panel on managing crises

Tracy Williams

Tracy Williams, CEO and President of Olmstead Williams Communications

Tracy Williams, CEO and President of Olmstead Williams Communications, will moderate a panel presented by Broads Circle founder Darya Allen-Attar at 5 p.m. on April 29 at the Luxe Sunset Hotel in Los Angeles titled “4 Strategies for Managing Crises Successfully.”

The event features co-moderator Pamela Palmer, Partner at Latham & Watkins LLP; and panelists Susan M. Collins, Chief Financial Officer at Dun & Bradstreet Credibility Corp; Elizabeth Greenwood, General Counsel and Chief Compliance Officer at Tennenbaum Capital Partners, LLC; Mary Kasper, Senior Vice President, General Counsel and Secretary at Fresh & Easy; and Diane W. Biagianti, Vice President and Chief Responsibility Officer at Edwards Lifesciences LLC.

Tickets are $75, with an additional fee of $50 for non-members. You must purchase a ticket online if you wish to register for this event.

Read more about the event:

4 Strategies for Managing Crises Successfully

April 18th, 2014|Categories: Client News, OWC News|Tags: , , , |

OWC intern helps keep steam locomotive running

Alex (leaning on the headlight) and the rest of the crew.

Alex Gillman recently joined Olmstead Williams Communications as an intern with a very unique passion: steam locomotives. When not building media lists or studying at California State University Northridge, you’ll usually find him on the train tracks.

This past weekend, Alex and the all-volunteer crew of the San Bernardino Railroad Historical Society (SBRHS) fired up their 1927 restored steam locomotive, ex-Santa Fe 3751, and used the engine to pull a special passenger train from Los Angeles to San Bernardino and back over the course of two days. The trip was made in conjunction with the San Bernardino Railroad Days Festival, which takes place in April.

“When we roll, we affect peoples lives,” Gillman said. “These engines used to be as common as big-rig trucks on the highway, and now they’re as rare as can be.”

Santa Fe 3751 traveled to San Bernardino via Metrolink tracks passing through locations such as El Monte, Covina, Rancho Cucamonga and Rialto. The locomotive is usually only able to make one or two trips every year due to the cost.

For more information about Santa Fe 3751 and the SBRHS, visit www.sbrhs.org or their Facebook page.

2014 media outlook: Opportunities to tell your story are strong

By Tracy Williams
Tracy Williams
Much is changing in the news media, and the numbers tell us opportunities to tell your story are strong.

1,380
In 1950, there were 1,772 daily newspapers.
By 2000 — 1,480 daily newspapers.
Today — There are still 1,380 daily newspapers, and each article carries more value than ever with fewer papers reporting.

23,108,914
The daily circulation at the top 100 newspapers. That’s a lot of people who still like to get their fingers dirty.

430
Digital pay plans are now in place at 430 of the country’s dailies. Gannett showed in 2013 that success at the New York Times would work at smaller newspapers and other media followed. People are willing to pay for information and services they value.

157.7 million
There are hundreds of millions of blogs. Tumblr alone has 157.7 million blogs with 69.9 billion posts. Of course, not all blogs are great news sources. Your cousin Jimmy’s blog about turtles comes to mind. The Huffington Post is a good one, as are Gizmodo, Mashable and Business Insider, among others.

1.5 million
Cision’s Global Media Database used by thousands of PR pros includes over 1.5 million journalists, editors, bloggers, freelancers, analysts and other influencers and is updated over 20,000 times a day.

7
Olmstead Williams Communications has won 7 PRisms over the past three years from the Public Relations Society of America- Los Angeles for work with technology, healthcare, professional services firms and non-profits. OWC positions CEOs and other executives as leaders in their fields through traditional and new media, as well as speaking opportunities and networking connections.

2014
Make sure everything you do is repurposed across as many of your company’s platforms as you can in 2014, and don’t forget SEO. That newspaper article about your latest product launch needs to be shared on all of your social media platforms. To assure maximum SEO benefits, make certain your website and blog are optimized to load quickly and take advantage of keywords in headlines, body copy, title tags, meta descriptions and permalinks. Consider creating an enewsletter announcing the news and send to your full database of clients and prospects through a tool like Constant Contact.

Williams is president and CEO of Olmstead Williams Communications.