LABJ features OWC as one of just 7 multi-win agencies

Joel Russell of the Los Angles Business Journal features Olmstead Williams Communications in his “Advertising and PR” column this week for winning two PRisms from the Public Relations Society of America in LA earlier this month.

The other agencies winning more than one award are: GolinHarris, Citizen Paine, Hill & Knowlton, Edelman, Ketchum and Calvin Nieto.

Broads Circle honors OWC’s Tracy Williams as ‘Bottom Line-Oriented Service Provider’

Tracy Williams is president and CEO of Los Angeles-based Olmstead Williams Communications.

Broads Circle, the executive level women’s networking group in Los Angeles, honored Tracy Williams, president and CEO of Olmstead Williams Communications, recently at its first annual “Bottom Lime Broads Awards.”

Williams was named the “Bottom Line-Oriented Service Provider,” one of six awards categories. The luncheon honored Broads Circle members who have absolute commitment to the bottom line and full support of women’s leadership in the corporate world.

Business Awards + Your Great Work = Branding

Awards generate awareness, excitement and stories in the media. Pictured, OWC won two PRisms from the Public Relations Society of America this past week for its work with Big Four accounting firm Ernst & Young LLP ("Ongoing Product or Service Program") and FlexEnergy Inc. ("Green/Sustainable Programs").

Fortune Magazine just released its “40 Under 40″ issue, and while everyone already knows Mark Zuckerberg of Facebook, did you know Mon Mourshed, age 39, of McKinsey? Well, we do now. She made the list because she heads the firm’s Middle East office. Awards are nice, but the real reward is recognition for your brand. Awards generate awareness, excitement and stories in the media.

Soon it will be time to submit nominations for Ernst & Young’s Entrepreneur of the Year Awards which span more than 140 cities in 50 countries representing more than 90 percent of the global economy. There are other awards for top lawyers, leading companies in sustainability, best places to work, top innovators and so many more.

Companies and individuals often apply for these awards themselves, sometimes others nominate them, some even require voting from colleagues outside your organization. Regardless how each program works, it’s important to put these opportunities on your radar screen. You can’t get upset when a competitor gets an award if you didn’t even apply.

As a part of your marketing mix, look for awards, honors and lists that are respected within your industry and get to work. The applications take time, thought and often require back-up materials and measurements. It’s work, but your work is worth showcasing to your customers, clients, prospects and perhaps most importantly, your team. After all, it’s your team that got you there.

OWC wins two PRism Awards for work with E&Y and cleantech pioneer FlexEnergy

Pictured, from left, the team at Olmstead Williams Communications: Derek Houck, Carla Collado, Kaitlen Murphy, Trent Freeman, Tracy Williams and Ashton Uytengsu. OWC won two PRisms this past week for its work with Big Four accounting firm Ernst & Young LLP ("Ongoing Product or Service Program") and FlexEnergy Inc. ("Green/Sustainable Programs").

Los Angeles-based Olmstead Williams Communications, a business-to-business public relations and social media firm which focuses on technology and professional services, won two PRism awards for its work with Big Four accounting firm Ernst & Young LLP (“Ongoing Product or Service Program”) and FlexEnergy Inc. (“Green/Sustainable Programs”) during the 47th Annual PRSA-Los Angeles PRism Awards Wednesday, November 9, at the Renaissance Grand Ballroom in Hollywood.

The Los Angeles chapter of PRSA annually recognizes outstanding programs created by public relations professionals who have completed assignments for LA-based clients. This year’s program included 59 winners in a wide range of categories and sub-categories.

 

OWC named finalist in two categories for 2011 PRSA-Los Angeles PRism Awards

Olmstead Williams Communications has been named a finalist in two categories for the 47th Annual PRSA-Los Angeles PRism Awards. The firm will compete in the “Ongoing Product or Service Program – Business to Business” category for its work with Big Four accounting firm Ernst & Young LLP and the “Green/Sustainable Programs – Ongoing Corporate/Consumer Brand” category for its work with FlexEnergy Inc.

“This shows the power of a hard-working OWC team and two outstanding clients,” said Tracy Olmstead Williams, president and CEO of Olmstead Williams Communications. “We’re honored to be a finalist in one of our industry’s top competitions.”

This year’s program features 29 categories. The Los Angeles chapter of PRSA annually recognizes outstanding programs created by public relations professionals who have completed assignments for L.A.-based clients. Winners will be announced on Wednesday, Nov. 9, 2011 at the Renaissance Grand Ballroom in Hollywood.

OWC named to LABJ’s annual top women-owned businesses list

Olmstead Williams Communications has been named to the Los Angeles Business Journal‘s list of the 100 largest women-owned businesses in LA.

“Public relations is even more important to businesses during economic turmoil,” Tracy Williams, president and CEO of OWC, says in the announcement. “The advent of social media has helped agencies like ours thrive. There are so many more communications levers to pull that opportunities and challenges are growing, making our role critical.”

OWC is a business-to-business public relations and social media firm that focuses on technology and professional services. The company was founded in August 2008, making it the youngest business on the list. OWC generated $1.4 million in revenue in 2010, according to the Los Angeles Business Journal.

OWC’s Tracy Williams to co-moderate LAVA’s ‘PR for Startups’ panel

Tracy Williams, CEO and president of Olmstead Williams Communications

Successfully marketing your startup to customers and investors can be challenging. The Los Angeles Venture Association (LAVA) has put together a panel of experts from the PR world to give entrepreneurs a map on how to navigate the world of public relations.

Panelists for “PR for Startups” include IBD’s Brian Deagon, LABJ’s Charlie Crumpley, Truecar.com’s Kasey Soll Pitillo, and Demand Media’s Quinn Daily. They will offer tips on mastering social media and earning coverage in the traditional press and online. Moderating the event are Tracy Williams, president and CEO of Olmstead Williams Communications; and Matt Crowley, attorney, Crowley Corporate Legal Strategy. The breakfast event will take place at Los Angeles’ Skirball Center on Tuesday, September 13.

LAVA is the go-to organization for capital raising. The organization provides forums where entrepreneurs and executives of middle-market companies actively meet and learn from fellow executives, investors, bankers, financial advisers and other providers of professional services.

Nicholson joins OWC as public relations intern after move from Philadelphia

Evan Nicholson, public relations intern at Olmstead Williams Communications

Evan Nicholson has joined Olmstead Williams Communications as a public relations intern. She recently moved to Los Angeles to pursue her public relations career after graduating with a bachelor’s degree in Strategic Communications in May 2011 from Temple University in Philadelphia.

Throughout college, Nicholson held a total of six internships, from Los Angeles to Philadelphia and from agency to non-profit. Highlights include her roles as a personal assistant and assistant account executive at Skai Blue Media, and as an account executive for Relay For Life of South Philadelphia at PRowl Public Relations, both while completing her senior year of college.

New Flat-Fee PR Service for Tech Start-Ups – Inc. Magazine

By Nadine Heinz
Inc. magazine

This week, Olmstead Williams Communications, a public relations agency in Los Angeles, launched a new division that charges a flat monthly fee for a full range of PR services.

PRTechConnect is geared toward tech start-ups with limited marketing and PR budgets. The News Release Package, which costs $999 a month, includes services such as the creation and maintenance of a master list of media contacts, customized news release templates with tips for making announcements stand-out, targeted media pitching for 20 news release per year, and basic wire service distribution to Google News, Internet search engines, and RSS feeds. Companies must commit to at least three months; a $1,500 set-up fee will be waived if you commit to six months.

Click here to read the full article at Inc.com.

OWC’s Crisis Communications Checklist

By Tracy Olmstead Williams
Olmstead Williams Communications

It is critical to be upfront and comprehensive with all crisis communications. Advance planning will significantly diminish any perception by the media and the public of a cover up. It’s a reassuring task to envision unthinkable scenarios and brainstorm about how best to respond.

The following checklist can help guide communications planning for mergers and acquisitions, layoffs, lawsuits, product recalls and worse:

  • Be the first to break your own bad news. Even if the solution is elusive, begin with full disclosure.
  • Confirm facts, communicate openly and accurately articulate the situation. Your communications team must be fully aware of all the facts.
  • Identify key audiences and develop a strategy for each.
  • Develop concise, factual messages that can be understood quickly by everyone — internal/employees, media, investors, vendors and outside advisors (accountants, lawyers, public relations and advertising agencies). Have your leadership and crisis team repeat the messages throughout the company verbally and in all written materials.
  • Craft detailed Q&As, customer letters, vendor letters, etc., that provide the facts and needed reassurance.
  • Don’t neglect your own employees. Protect your people by empowering them with knowledge. They are an exceptionally viral group of communicators.
  • If there is a solution to the problem, work toward solving it quickly and as openly as possible. Quite often, the best you can hope for is to mitigate the immediate damage of the crisis by being honest. If you hide something, not only will it be discovered, it will destroy credibility and reputation.
  • Use all of the tools at your disposal, including your corporate Web site, internal sites, public relations wire services and social media.
  • Continuously monitor online and offline conversations in order to evaluate the strengths and weaknesses of your strategy and messaging.
  • Continue to communicate with al key audiences until the crisis has passed. Consistency is important.
  • Learn from the experience and anticipate the next crisis. Plan for likely and even unlikely scenarios, and know the steps you’re going to take before you have to take them.