Awards generate awareness, excitement and stories in the media. Pictured, OWC won two PRisms from the Public Relations Society of America this past week for its work with Big Four accounting firm Ernst & Young LLP ("Ongoing Product or Service Program") and FlexEnergy Inc. ("Green/Sustainable Programs").
Fortune Magazine just released its “40 Under 40” issue, and while everyone already knows Mark Zuckerberg of Facebook, did you know Mon Mourshed, age 39, of McKinsey? Well, we do now. She made the list because she heads the firm’s Middle East office. Awards are nice, but the real reward is recognition for your brand. Awards generate awareness, excitement and stories in the media.
Soon it will be time to submit nominations for Ernst & Young’s Entrepreneur of the Year Awards which span more than 140 cities in 50 countries representing more than 90 percent of the global economy. There are other awards for top lawyers, leading companies in sustainability, best places to work, top innovators and so many more.
Companies and individuals often apply for these awards themselves, sometimes others nominate them, some even require voting from colleagues outside your organization. Regardless how each program works, it’s important to put these opportunities on your radar screen. You can’t get upset when a competitor gets an award if you didn’t even apply.
As a part of your marketing mix, look for awards, honors and lists that are respected within your industry and get to work. The applications take time, thought and often require back-up materials and measurements. It’s work, but your work is worth showcasing to your customers, clients, prospects and perhaps most importantly, your team. After all, it’s your team that got you there.