OWC’s Williams to speak on crisis management and social media

Olmstead Williams Communications’ CEO and President Tracy Williams will speak on the panel “How to Lead Your Organization’s Social Media Messaging in a Crisis” as part of PR News’ two-day Digital Summit & Crisis Management Boot Camp at the oceanfront Hyatt Regency Huntington Beach Resort and Spa on Feb. 23. The panel will explore ways to lead employees and senior leaders safely through media firestorms and social media scrutiny.

The summit will be a two-day immersion in brand-building digital communications and crisis management. Attendees will learn how to effectively mitigate a crisis situation by developing cross-departmental teams, build and maintain strong relationships with media to get a company’s message heard, and hear in-depth case studies on how crisis plans were developed.

 

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January 12th, 2017|Categories: OWC News|Tags: , , , , , , |

The State of the Media in 2017 (with infographic) | eNews from OWC

“Doubt is not a pleasant condition, but certainty is an absurd one.” ~ Voltaire, as quoted in “The Undoing Project” by Michael Lewis

Some observers believe the media is on its heels, but it’s really an increase in platform diversity. True, there have been job cuts at newspapers, but the scope of digital publishing has doubled and traditional news outlets that embrace the changes are coming along for the ride. There are even green shoots. The publisher of The Washington Post, Jeff Bezos, announced in a memo this week that not only is the paper surviving, it’s profitable!

Download PDF of this issue: The State of the Media in 2017

The Need for Reporters

Don’t we enjoy our Twitter newsfeeds? If you’re smart, the platform gives you your favorite articles and all the third-party credibility they bring with them. Don’t take away my print subscriptions to the Los Angeles Times, The New York Times and The Wall Street Journal. I still pay thousands of dollars a year for those and dozens of other magazines and business journals, but several newspapers previously available nationally can now only be read online. If you don’t live in Washington, D.C., you need an online subscription to read The Washington Post. Still, I dream of a super-slim, newspaper-sized device, one for me and one for my husband. I don’t mean a tablet. Maybe something you could roll out to be your placemat at the breakfast table. I’m not sure when that’s coming, or when paper news is going away. What I am sure of is that there will always be a need for reporters digging for stories and the truth.

Google’s Media Power

Sixty percent of Americans trust articles indexed by Google News more than news delivered directly from the same sources. Fortunately, 98 percent of broadcast, radio and print news stories are available through the search engine. As an agency, we love the power of Google. It helps establish the credibility of our clients with real news written by reporters employed by legitimate news organizations. News clearly remains a priority for the overwhelming majority of Americans regardless of how we consume it. More than 70 percent of adults follow national and local news, and 65 percent follow international news. We just do it from our cell phones and other mobile devices.

The War on Fake News

Fake news is indeed a problem and we need to go to war against it. But I take heart that the millennial generation is apparently wise to fake news and can ferret it out faster than any bot. Media giants see the danger to their reputation and are beginning to take measures to block journalistic fraud. Already Google and Facebook have banned websites that promote fake news from using their online advertising services. Read the latest on fake news from the LA Times: “Without these ads, there wouldn’t be money in fake news“.

Join the Media Conversation

As we look to 2017, reporters have a big job. We all should support and applaud their efforts as they will have to work even harder in the new climate. We can help by offering facts and expertise that further inform reporting. This is not the time to cower – not for the American people and not for businesses. Don’t be afraid to join the media conversation. Get aggressive and talk about your differentiation. You can come from behind and be No. 1 in this climate as well as any other. More outlets mean more opportunities – for those who use them. So, share your company news and industry expertise, write that guest article, speak at that conference, and your customers and prospects will notice.

We’re here to help.

 

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Year-end + PR = Revenue | eNews from OWC

The year-end means it’s time to move into high gear and drive revenue with public relations.  Your analysis of trends and issues facing your industry is news right now because print, online, broadcast and social media are looking for that “Year in Review” piece.

Download PDF of this issue: Year-end + PR = Revenue

Issue ‘report card’ now

The end of the year is a great time for a company to produce a “Report Card” on the industry or its own metrics.  For example: “The company has grown 35 percent, opened three new offices and made deals totaling $15 million.”  Bring specific data points, analysis and ideas to reporters to provide context and content for their end of the year or “looks ahead.”  You don’t want to be the company that’s left out of a major year-end news story about your industry.

Third-party validation = credibility

A strategic communications effort must yield third-party validation and bring persuasive credibility to businesses and their products and services.  Earned media cannot be purchased and will always carry the most credibility — estimated at 10 to 1 vs. advertising.  Successful media coverage raises a company’s profile with the right audiences and brings long-term and often instant results.  Share coverage on social media for maximum impact. Be aggressive.

January is too late

Jump in and offer your insights on trends, issues and predictions for 2017 now.  In January, the media will be on to another story and this opportunity will be gone.

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November 15th, 2016|Categories: eNewsletter, OWC News|Tags: , , , , , , , , , , |