- Connect With Others
Make the most of your internship by getting to know your colleagues. You can gain a lot of insight by going out to coffee or lunch with a coworker. Networking is an important part of PR, so focus on building and maintaining those relationships. Although you should maintain a professional attitude in the workplace don’t forget to be human.
- Stay Informed
Keep yourself current on local and international news. This allows you to brainstorm potential ideas for a client and engage in serious discussions at the office. Public relations revolve around the most recent topics, therefore staying informed is essential.
- Don’t Be Afraid to Ask Questions
Internships are the perfect way to gain hands-on PR experience. This is the best environment to gain practical skills. That being said, you should always remain open to new opportunities and absorb as much information as possible on the job. Ask questions when you need clarification or direction on a task, and exhibit your curiosity in the industry.
- Research Skills
Creating media lists and researching news outlets is a fundamental aspect of public relations, and will likely be a large part of your internship role. Chances are you will quickly be introduced to Cision, an incredibly useful research engine. This tool is crucial for building accurate lists and finding reporters’ contact information. While it is still critical to double check your results, Cision can help you cut through the clutter to save time.
- The Editing Process
Writing a news release requires creative thinking while optimizing length. Understand your first draft will probably be revised several times before there is a final version. The more you practice, the more you will learn how to effectively communicate the news.