OWC welcomes new associate

Roxanna EkeOlmstead Williams Communications welcomes Roxanna Eke, associate, to the team.

Eke brings a diverse five-year background in all forms of communications, from writing and appearing on camera as the talent to creating the content and design for email blasts, blogs, social media and infographics.

Read the full bio:

Roxanna Eke

Measuring social media conversations

For the first time ever, social media allows you to measure the impact of conversations on your business, something not so easy to quantify in the real world. It’s critical to understand what works in your social media — so you can do more of it — and what doesn’t — so you can stop doing it — as you build one-to-one relationships that engage customers, prospects and media while driving revenue.

Analytics are the key to learning how to best allocate time and resources, but social media data can be overwhelming. Here are four tips to get you started:

Tip #1: Set your KPIs (Key Performance Indicators.) Set a goal for each social media platform such as number of fans/followers, number of active fan/followers or website traffic driven from posts. Then, look at your analytics with that goal in mind. Did you reach your goal? How did you do it? If you didn’t hit the targets, what went wrong? Are you posting at a time when your fans aren’t active online? Are you using the platform the way it was intended?

Although the "People Reached" may be a much larger number, shares show which posts really resonate with your audience.

Although the “People Reached” may be a much larger number, shares show which posts really resonate with your audience.

Tip #2: Start Small. Try to focus on just one aspect of engagement, like “Content Shares” which is the number of times your fans and followers repost your content. Although the “People Reached” may be a much larger number, shares show which posts really resonate with your audience. Compare previous, current and future shares and adjust your content accordingly to encourage future engagement.

Tip #3: Own your brand. You should analyze what’s working for your competitors as well. When do they post? How do they interact with their community? You can learn from the competition without copying content or strategy. Keep a unique identity with content and the voice of your brand.

Tip #4: Experiment and practice. Know that you probably won’t achieve your goal overnight regardless how dedicated you are to pouring through analytics. Understanding how to best manage your social media channels takes time and testing. Try different strategies and use the data to measure your success. Just because something works for a competitor doesn’t mean it will work for you.

Diving into your analytics but having some problems? Give us a call and we’ll steer you in the right direction.

Tracy Williams featured in Executive Style

Olmstead Williams Communications Tracy WilliamsOlmstead Williams Communications CEO Tracy Williams was featured in the Los Angeles Business Journal‘s Executive Style for here innovative way of combining appropriate business attire with work out clothing.

Williams often meets with clients during workouts, making the gym an extension of her office – and her exercise clothes an extension of her work wardrobe.

Read the full article below:

Executive Style

OWC finalists for two PRSA-LA PRism Awards

ShelfFor the fourth year in a row, OWC is honored to be a finalist for the PRSA-LA PRism Awards.

The firm is being recognized in two categories – Reputation/Brand Management, Corporate/Business for its ongoing work to maintain and grow Big Four firm EY’s market position in the West, and Ongoing Product or Service Program, Business-to-Business for helping Oberthur Technologies lead the conversation about protecting consumers in the wake of major data breaches at Target and other retailers. Winners will be announced at the awards show on November 19.

Will we be adding another to our shelf? We hope so.

Read the full article:

Olmstead Williams Communications Named Finalist for 2014 PRSA-Los Angeles PRism Awards

Tracy Williams on panel for SUSTAINATOPIA

sustainatopialogoOlmstead Williams Communications CEO Tracy Williams, was selected to speak at SUSTAINATOPIA on October 30 for a panel on Lead By Example: Maintaining Authenticity. Keynote speakers are Kyra Sedgwick and Philippe Cousteau Headline. SUSTAINATOPIA is a catalyst for companies, entrepreneurs and political and cultural leaders to create a more economically viable and socially just world. The event will be held from October 29 through November 2 at the Hyatt Regency in Century City.

 

Read the announcement below:

Kyra Sedgwick, Philippe Cousteau Headline SUSTAINATOPIA, October 29 – November 2 at the Hyatt Regency in Century City

Tracy Williams speaking at Chapman Univeristy on crisis communication planning

CUlogoBgOlmstead Williams Communications’ CEO, Tracy Williams, will be speaking for two classes at Chapman University on the importance and relevance of crisis communications planning for individuals and their brand. The graduate students in Robin Moore’s Principles of Crisis Management class have discussed major headlining crisis management events such as the BP Spill, Papa John’s deliveryman rant and Carnival Cruises ill employees, and will now dive into the personal side of crisis management. The same principles apply, crisis is not a matter of if but when. Tracy’s main focus will be helping the students understand and plan for these moments in their lives.

 

Putting plan into action: The story of how I created my own website

By Marie Ebenezer Logo-TKC

About three months ago, I had to get an MRI for a knee checkup. Anyone who has ever had an MRI knows that you have to lie completely still or else the scan will be blurry. So I found myself with 20 minutes of nothingness – no movement, no phone, no internet, no book – it was just me, my thoughts and the numbing sound of the machine. My mind started to wander and it quickly ended up at the question that hovers over any soon-to-be university graduate: what should I do after I finish school?! I would like to work in PR, this much I know. My internship at OWC was a valuable first step for me, but where to go from there? It has been almost two years since I went to Los Angeles, so I’ve been feeling like I have to do something to get back in the game. Well, it was while I was lying in the MRI scanner that I figured it out: I should do a recipe website. It all made sense: I love to cook and bake, I enjoy writing about things that interest me, and if I created my own website, I could also gain some valuable PR know-how. This seemed like the perfect plan, and I eagerly went home to start working on my little project.

food-TKC001The first thing I did was to decide what I wanted my page to be like. There are countless of recipe websites, let alone food blogs, so it was important for me to find a niche that had not yet been explored. I came up with a concept that reflected who I am, and that I thought could be successful: fun family style recipes from Europe and beyond, accessible to Europeans as well as Americans (and others, of course!). I also debated for a long time whether I should do a blog or a regular website. I went for a mix between the two! What I like about blogs is that people can see right away what the newest posts are, but I find that websites are often more clearly laid out, with a distinct menu bar and a more user-friendly setup.

Having a concrete idea of the website in mind, I then thought about a name for my “brand”. Obviously, the name had to be catchy, but I also wanted it to be “transparent”, which means that people intuitively understand what a word or phrase means. I decided to call it “The Kitchen Corner”. Intuitively, people will know that The Kitchen Corner has something to do with food, and the simple name with a positive ring is in line with the easy and tasty dishes I want to write about. I checked online to make sure that no website called The Kitchen Corner already existed, and I was in luck. Now that the name was settled, it was time to get serious!

To create your own website, you have to get a domain. A domain is basically an address, or a piece of “internet land”, that you buy the rights for from a web hosting service. Because I am not an apt web designer, I chose a web host that allows you to use WordPress (WP) for the domain you bought. This is great because as soon as your domain has been activated (which usually only takes a few hours), you can get started with designing your website using WP as a framework. WP has hundreds of different themes and customization options, so you can create a personalized layout that meets your needs exactly. For the layout of The Kitchen Corner, I chose a clean and feel-good look with recognition value. It took me about 6 weeks until I was happy with the layout of the website – 6 weeks of intense googling and watching video tutorials with the occasional verbal assault against my laptop! And then, I could finally start writing and “PR-ing”!

Marie-TKCBefore going public, I wrote an about page, as well as five recipes as a starting point. This way, first time visitors of the page could see right away what the idea behind the website was, and what kind of recipes they could expect to see in the future. I also created a Facebook page to go hand in hand with the homepage. The purpose of it is that people who are interested in The Kitchen Corner, can “like” it on Facebook, where they will be informed when a new recipe goes online. Social media are a must if you want to maintain an online presence, and users are much more likely to comment on the links posted on social media platforms that on the website itself. In addition, I downloaded an SEO plug-in to my website, which helps you write your posts with a certain SEO key word in mind. The aim of that is to increase potential traffic and to decide yourself what the snippet preview of each page should look like on search engine result pages. And, finally, I also went old school and ordered some business cards with my logo and a slogan on it: “Simple, tasty, family style recipes – from my kitchen to yours…”

I am glad I put my plan into action, and seeing the result is very rewarding, even though running the website is taking up a lot of my free time. For the The Kitchen Corner to keep growing, I am always on the look for new ways to make it stand out. I have many ideas, but first, I should probably finish my degree!

P.S.: If you are curious about The Kitchen Corner, check out the website at www.thekitchencorner.net. And don’t hesitate to share this if you like the page!

Ebenezer is a former OWC intern.

Ice Energy and Geneva Healthcare select OWC

Ice Energy

Business-to-business public relations firm Olmstead Williams Communications has signed contracts with energy storage solution firm Ice Energy and healthcare technology platform maker Geneva Healthcare.

“Both of these companies are providing advanced technology solutions to improve efficiency, reduce costs and save the planet. It makes us proud to be a part of their success, and this is the area where we thrive,” said Tracy Williams, CEO and president of Olmstead Williams Communications.

Read the full announcement below:

Olmstead Williams Communications Selected By Ice Energy and Geneva Healthcare

OWC signs five new clients

services-704x471

OWC’s Trent Freeman plots strategy for one of the business-to-business PR firm’s five new clients.

Olmstead Williams Communications has signed contracts with five new clients: Bruin Biometrics, Cynvenio Biosystems, T+ink, TRUCKAST and the USC Marshall School of Business.

“We’re always excited to work with companies that are passionate about disrupting the status quo, and each of these new clients is a true innovator with products and solutions that make all of our lives better and more interesting,” said Tracy Williams, CEO and president of Olmstead Williams Communications, which has won seven PRSA-Los Angeles PRism Awards in three years.

Read more about the new clients in the full announcement:

Olmstead Williams Communications signs five new clients

OWC top 30 PR firm for 5th straight year

largest-award-704x471

This is the fifth consecutive year that Olmstead Williams Communications has been named to the list.

Olmstead Williams Communications, a business-to-business public relations firm specializing in technology, healthcare and professional services, has been named to the Los Angeles Business Journal‘s list of the “30 Largest Public Relations Firms” in Los Angeles County.

“Our clients are the engineers, scientists, financial and business executives who are creating great companies, and it’s an honor to help meet their sales and marketing objectives,” said Tracy Olmstead Williams, president and CEO of the agency, which is ranked No. 22 this year.

This is the fifth consecutive year that OWC has been named to the list which honors firms throughout Los Angeles based on their fee income.

Read the full news release here:

Olmstead Williams Communications top 30 PR firm for 5th straight year