Panelists include Jacqueline Jacobs Caster, founder, Everychild Foundation; Gael Sylvia Pullen, CEO, Sylvia Global; Judy Patrick, president and CEO, Women’s Foundation of California; and Jocelyn Tetel, vice president of advancement, Skirball Cultural Center. Cheryl Calhoun, managing director, CBIZ MHM LLC, will moderate the event. Click here to register.

The program makes official the company’s ongoing partnership with the Southern California nonprofit. Ortho Mattress also will sell plush toys of its mascot, Kenny Koala, at its 67 SoCal locations. A portion of the proceeds will be donated to APCH to help fund education, counseling, fitness and arts programs.

“We want to raise friends as much as funds and provide our customers the opportunity to give back,” said Ken Karmin, CEO of Ortho Mattress. “Everyone deserves  a bed of one’s own and we commend A Place Called Home’s commitment to going above and beyond for the families in our community.”

To purchase a Kenny Koala and help APCH, visit the Ortho Mattress site for a store near you.

Pegine Grayson is a vice president in Whittier Trust Company's Philanthropic Services division.

Pegine Grayson, a well-known San Marino, Calif., resident, was recently profiled in the San Marino Tribune for both her ongoing philanthropy efforts and for joining Whittier Trust Company. Now that her two children are older, Pegine is bringing her fundraising and philanthropic expertise to Whittier Trust, a wealth management firm based in Pasadena that serves more than 270 families and 30 foundations.

As a vice president in the firm’s Philanthropic Services division, one of Pegine’s goals is to help clients instill in their children a healthy respect for money through foundation and charitable endeavor advisement.

“Family foundations bring families closer together to experience the joy of giving and learn about financial management,” Pegine told the San Marino Tribune.

Prior to joining Whittier Trust, Pegine served as a public interest lawyer and nonprofit executive.

Julie Williams Lytle serves as executive director of philanthropic services for Whittier Trust Company

Veronica Dagher of The Wall Street Journal spoke with wealth managers about the trend of affluent families placing a greater emphasis on teaching their heirs about philanthropy in the “Wealth Adviser” report published today.

“High-net worth families are increasingly concerned about how wealth will impact their children,” Julie Williams Lytle, executive director of philanthropic services for Whittier Trust Company, says in the report. The idea is to mitigate some of the risks heirs face from having too much as the largest wealth transfer in history from the world’s billionaires takes place.

The Wall Street Journal publishes a “Wealth Adviser” special report every quarter featuring opinion and analysis on topics ranging from the housing market to taxes and retirement plans to philanthropy. Whittier Trust Company is an independent investment and wealth management firm with more than $8 billion under advisement, serving more than 270 families and 30 foundations throughout the U.S.  The firm has helped families manage, grow and transfer wealth intergenerationally for seven generations.

• “70% of intergenerational wealth transfers fail by end of successor generation,” Lytle said, because of “poor family communication,” or “inadequate preparation.”
• “60% intergenerational transfers result in a change of advisor.”
• “65% of high-net-worth (HNW) families fear that inheriting wealth will hurt the children” instead of help them.

“Our people share a sense of purpose that starts with the work we do for our clients and extends into the communities in which we live. We’re proud that we are giving more than 2600 hours to great causes in Los Angeles,” said Amanda Massucci, partner in EY’s Fraud Investigation and Dispute Services practice.

The photo above was included in this week’s Los Angeles Business Journal L.A. Biz Seen section.

Julie Lytle is vice president and director of the philanthropic services department at Whittier Trust Company

Many philanthropic parents hope that their children will also lead a charitable life, but they wonder how to instill this value.

‘A family foundation can be a wonderful way to teach your children how to give,’ said Julie Williams Lytle, vice president and director of the philanthropic services department at Whittier Trust Company, an investment management company.

A Pacific Palisades resident since 1984, Lytle has spent the past year assisting families with setting up and managing their own foundations. Lytle and a staff of seven currently handle $730 million for 31 foundations, ranging in size from $1 million to more than $200 million. She serves as an officer or director on nine of those foundation boards.

‘We help them operate the foundation so they can be involved in the details as much or as little as they wish,’ said Lytle, who is certified by the Institute for Preparing Heirs and the Southern California Grantmakers, which is a membership association of private sector grantmakers.

She and her staff help families establish a mission statement and find charitable organizations that align with those goals. They teach families how to evaluate organizations to assure the money they donate will be used wisely and effectively. They also manage the financial assets of the foundation, the grant making, check writing and regulatory compliance.

Family members sit on the board together and hold formal meetings, typically once or twice a year. If desired, Lytle and her staff will prepare all the information for those meetings as well as facilitate them, so they are highly effective.

‘A foundation is a great legacy, and it keeps the family close,’ said Lytle, noting that when the children grow up and move to other parts of the country, the foundation is an excuse for them to get together.

As part of her job, Lytle also advises her clients on how to teach their children philanthropy. While it is never too late, Lytle says parents should start while their children are young because values are established at an early age.

Parents can begin by requiring their young children to choose gifts for another family member. This encourages children to think about someone else’s interests and needs.

‘It starts with the family and then spreads to their friends, their community and hopefully, the greater world,’ Lytle said.

Allowance is also a good teaching tool. Children should be encouraged to set aside some money for savings, giving and spending. Lytle recommends youthgive.org, a Web site where children can set up an account to donate to charities.

Most importantly, Lytle says that children learn by example, so parents need to make their acts of kindness known.

‘A lot of parents serve on boards and volunteer, but they do so while their children are in school,’ Lytle said. ‘Sadly, the children don’t often notice.’

Lytle also recommends that parents consistently encourage philanthropic behavior.

‘I think this is the hardest,’ she said. ‘The best way to be consistent is to integrate giving into family tradition.’ For example, every birthday, require the child to give a gift to someone in need.

Lytle plans to share these tips and more to parents and their children at Palisades schools throughout the year.

A native of Norwalk, Lytle learned philanthropy from her mother, who was president of the Madonna Guild at her church in Santa Fe Springs. When a parishioner’s home burned down, her mother raised thousands of dollars and collected clothes, kitchen goods and other items for the family.

For 10 years, Lytle served on the Weingart Center Association board. The center provides homeless men and women the skills they need to become self-sufficient. Lytle, who’s engaged to Scott Nesbit (CEO of Rockpoint Land), also made giving a theme when raising her children. She has three children from a previous marriage.

Her daughter, Christine, a junior at UC San Diego with ambitions of becoming a human rights attorney, volunteers for the Western Service Workers Association on campus. This summer, she will work in Costa Rica at an orphanage with a group called Global Crossroads.

Her son, Ted, of Agoura Hills recently completed an Emergency Medical Technician program and will participate in a medical mission through Operation Rainbow in Ecuador in April. He has volu”nteered in animal shelters and taught autistic children how to surf.

Her younger son, Connor, is a senior at Windward School and a member of the school’s community service honors society.

Before joining Whittier Trust, Lytle was a partner with the Los Angeles office of Ernest & Young for 13 years. Prior to that, she worked for XL/Data Comp in Hinsdale, Illinois as a district manager and for IBM as a marketing manager.

She received her bachelor’s degree in kinesiology from UCLA, and a professional MBA at Harvard, sponsored through IBM. At Ernst & Young, she attended an advanced leadership program from the Kellogg School of Management at Northwestern University.

Lytle decided to move into philanthropic work because ‘I get to help good people do good things all day long.’

For information about family foundations, contact Lytle at (626) 403-3283. Her office is located at 1600 Huntington Drive, South Pasadena.

Julie Lytle, the director of Whittier Trust Co.’s philanthropy services department, frequently works with parents about teaching kids the importance of giving and charity.

She encourages parents to begin early, starting when children are 4 or 5, so that giving becomes a habit that sticks. Lytle says a great way to start is to implement something similar to what the Bloxham family does, to have children buy presents for other family members. This gesture, while sometimes time-consuming or difficult logistically, helps kids begin to think about gifts in a different way. They put themselves in the position of the giver, which, in turn, can help them become more grateful for the gifts they receive.

When a child is a little older, he or she can begin picking out presents to donate to local charities or giving trees, Lytle says. Parents may also want to consider incorporating giving into regular family practices. For instance, on each birthday, a child would help buy something for someone in need.