OWC recognized as top PR firm in Los Angeles

The Los Angeles Business Journal ranked Olmstead Williams Communications one of the top public relations firms in Los Angeles for the seventh consecutive year.

“We’re honored to be included with the big boys, even though as a boutique agency we’re more about service than size,” said Tracy Williams, CEO and President of OWC.

May 11th, 2016|Categories: OWC News|Tags: , , |

OWC top 30 PR firm for 5th straight year

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This is the fifth consecutive year that Olmstead Williams Communications has been named to the list.

Olmstead Williams Communications, a business-to-business public relations firm specializing in technology, healthcare and professional services, has been named to the Los Angeles Business Journal‘s list of the “30 Largest Public Relations Firms” in Los Angeles County.

“Our clients are the engineers, scientists, financial and business executives who are creating great companies, and it’s an honor to help meet their sales and marketing objectives,” said Tracy Olmstead Williams, president and CEO of the agency, which is ranked No. 22 this year.

This is the fifth consecutive year that OWC has been named to the list which honors firms throughout Los Angeles based on their fee income.

Read the full news release here:

Olmstead Williams Communications top 30 PR firm for 5th straight year

Content marketing should drive business, not create confusion

content marketing quiz_Olmstead Williams CommunicationsBy Tracy Williams

Many companies have a tendency to get caught up in tactics aimed at “overcoming” the latest Google algorithms. The key has always been relevant content — “news you can use,” counterintuitive research or new products that make everyone perk up. That’s what encourages the search engines to take notice.

New terminology like “content marketing,” an alternative to “integrated marketing,” creates a mystique, and that’s not effective communications. Whatever the name, customers and clients care about content and context. That means taking another look at your studies, surveys, news releases, photos, commentary and more — and reworking, shortening/ expanding or even illustrating with infographics. Then publish and share with the audiences most likely to move the needle for your business.

With that in mind, below are six critical content marketing tips to utilize the latest tools and more importantly, drive new business:

  • Get senior staff involved. Don’t leave everything up to the unskilled intern who knows more about the “Breaking Bad” finale than they do your business.
  • Embed links to social media platforms in everything you do. This one sounds so simple, but often companies don’t even have email signatures with contact information, especially among senior executives. Not only should every email that ever leaves your company include the name, title and phone number of the person sending it — so it’s super easy to contact them — it should have links to their LinkedIn, corporate Facebook page, Twitter handle and any other platforms the company is actively using.
  • Stop shooting videos of everything you do and thinking anyone cares. We all have video cameras on our smart phones. You don’t want to watch our videos either. Learn to use video smartly. Educate yourself by studying the most successful videos on YouTube. What did they do differently that works? And remember, the only time there should be a talking head is when the CEO has breaking news to report.
  • Crack the code on blogs. There are different kinds of blogs. Some just want free stuff. Others expect you to pay them for media coverage. And then there are blogs that are legitimate, independent news sources offering the same third-party credibility of other earned media such as newspapers and TV news. Not all blogs are created equal. Target the credible ones.
  • Make sure everything you do is repurposed across as many of your platforms as you can, and don’t forget SEO. That newspaper article about your latest product launch needs to be shared on all of your social media platforms. And, to assure maximum SEO benefits, make certain your website and blog are optimized to load quickly and take advantage of keywords in headlines, body copy, title tags, meta descriptions and permalinks. Consider creating an enewsletter announcing the news and send to your full database of clients and prospects through a tool like Constant Contact. (We used it for this email.)
  • Embrace the power to measure everything, from Google Analytics that track your website and blog, to insights from Facebook that tell you new likes, the number of people talking about you and your weekly total reach, to Net Promoter scores that help you zero in on only the most loyal customers. Even Cision, a popular database of reporters and editors, has an Influencer rating for all reporters and editors to help you target the most important contacts for your business.

So, what really matters for your business? What platforms are the best for you, and how should you be engaged?

That’s all part of your content marketing strategy. If you need help figuring that out, feel free to let us know. We can develop a comprehensive program or assist with an extremely specific project. See “Boosting a Post on Facebook” as an example that worked well for one client wanting to increase traffic at their tradeshow booth.

Forrester Research predicts U.S. marketers will spend $4.8 billion on social media tactics alone this year. Make sure you spend it on the right ones and take full advantage of leveraging your content throughout all relevant channels.

We’re easy to find. Just call, email or direct message us on Twitter.

Williams is president and CEO of Olmstead Williams Communications.

October 18th, 2013|Categories: Commentary, OWC News|Tags: , , , , , |

OWC finalists for two PRism Awards

0027674 PremiumMarket_aOlmstead Williams Communications has been named a finalist in two categories for the 2013 PRSA Los Angeles PRism Awards.

The firm is being honored for helping the Western Los Angeles County Council of Boy Scouts support inclusion for all gay Scouts and troop leaders (Pro Bono Program category).

OWC also is being recognized and for its work with the Police Orientation Preparation Program (POPP) which helps inner city kids join the middle class by preparing them for jobs in law enforcement (Non-Profit Campaign category).

The PRism Awards Dinner and Show will be held on Wednesday, Nov. 6, at The Beverly Hills Hotel.

October 18th, 2013|Categories: OWC News|Tags: , , , , , , |