Startup PR Bootcamp recently issued its “Startup PR Report,” a comprehensive guide on why startups should engage in public relations, when they should start a campaign and what to look for and avoid. After interviewing numerous public relations experts, the report concluded that most startups begin public relations efforts too late – right before the launch of a product.
The report also determined that there are countless levels of public relations involvement, from full-service firms to more tailored programs. One of those options, PRTechConnect, leverages the knowledge, resources and infrastructure of a full-service Los Angeles-based public relations agency to connect tech startups and other small businesses with critical audiences. That includes customers, investors, suppliers and future employees – all through news media outreach starting at just $1,000.
“The basic idea is that we do the heavy lifting with the media and let the client handle the writing of the news release themselves using tips we provide,” Trent Freeman, vice president of Olmstead Williams Communications, says in the report. “News releases are often where a lot of budget gets eaten up with numerous revisions back and forth, so we just cut out that part of the equation.”