Startup PR Report: Most startups begin PR efforts too late

Startup PR Bootcamp recently issued its “Startup PR Report,” a comprehensive guide on why startups should engage in public relations, when they should start a campaign and what to look for and avoid. After interviewing numerous public relations experts, the report concluded that most startups begin public relations efforts too late – right before the launch of a product.

The report also determined that there are countless levels of public relations involvement, from full-service firms to more tailored programs. One of those options, PRTechConnect, leverages the knowledge, resources and infrastructure of a full-service Los Angeles-based public relations agency to connect tech startups and other small businesses with critical audiences. That includes customers, investors, suppliers and future employees – all through news media outreach starting at just $1,000.

“The basic idea is that we do the heavy lifting with the media and let the client handle the writing of the news release themselves using tips we provide,” Trent Freeman, vice president of Olmstead Williams Communications, says in the report. “News releases are often where a lot of budget gets eaten up with numerous revisions back and forth, so we just cut out that part of the equation.”

Vcorp and PRTechConnect announce strategic alliance

Vcorp and PRTechConnect announce strategic alliance to help tech startups and other small companies grow, stimulate economy

LOS ANGELES, Calif. – Vcorp Services LLC, a leader in specialized state corporate filing services for small companies, and PRTechConnect, a flat-fee PR service for startups, today announced a strategic alliance to spotlight critical services available for small businesses at affordable prices.

“Vcorp is passionate about entrepreneurship, and PRTechConnect offers a natural fit for the strategic service our customers need to help reach their marketing and sales objectives,” said Isaac Muller, CEO of Vcorp Services. “We know the value of public relations, but most young companies simply cannot afford agency fees. This is a service that leverages the knowledge, resources and infrastructure of a full-service business-to-business public relations agency.”

Vcorp and PRTechConnect customers will benefit from shared market intelligence and also enjoy exclusive discounts when they use services from both firms.  

“Vcorp is a recognized brand that also has been delivering solid value for entrepreneurs for almost a decade, and its customers are an ideal fit for our service,” said Trent Freeman, president of PRTechConnect. 

PRTechConnect’s flat-fee service starts at $999 per month and includes comprehensive master media list development and ongoing maintenance; targeted trade press, local, regional and national media pitching; customized news release templates with tips to help the company’s announcements stand out among competitors; basic wire service distribution for no additional cost that extends the reach of each news release online into Internet search engines and RSS feeds; and email delivery of pending story queries from reporters and editors seeking sources for other industry-related articles.


PRTechConnect featured in SoCalBio's weekly newsletter

The launch of PRTechConnect, a flat-fee public relations service, was featured in this week’s Southern California Biomedical Council (SoCalBio) newsletter. The service is aimed at tech start-ups and is part of a new division created by Olmstead Williams Communications, a corporate public relations agency based in Los Angeles. SoCalBio is the trade association of the life-science industry in Greater Los Angeles. The mission of SoCalBio is to represent and promote medical device and biotechnology industry in Los Angeles and Orange Counties as well as adjacent communities in the Inland Empire and Gold Coast.

Click here to reach the SoCalBio newsletter.

March 22nd, 2010|Categories: Client News|Tags: , , , |

Los Angeles Business Journal – Startup PR Program

By Joel Russell
Los Angeles Business Journal

Olmstead Williams Communications in West Los Angeles is launching a PR division to help technology startups get attention on a budget.

Starting at $999 a month, Olmstead Williams will provide services including a media contact list, story pitching to tech trade press and specific national media outlets, customized news release templates, and e-mail notification of story queries from reporters and editors seeking expert sources.

Called PRTechConnect, the new service has its first client in Cloudworks, a Thousand Oaks company that provides Web-based software to small businesses. Olmstead Williams is pitching the service to companies in the biotech, life sciences, clean tech, e-commerce, software and telecommunications sectors.

Click here to read the full article.