OWC’s Tracy Williams talks to Variety about Hollywood’s zero tolerance policy

Times have changed, writes Variety’s Gene Maddaus. In the wake of the Weinstein scandal, dozens of men have been ousted for allegations of sexual misconduct. It was a long time coming, but when it came, it was sudden. Now the same urgency and zero-tolerance mentality are being applied to offensive statements as well as deeds.

“The studios haven’t behaved well. They have been bad actors,” said Tracy Williams, CEO of Olmstead Williams Communications. “Suddenly there’s a spotlight put on them, and they realize they need to button up. Every company is moving quickly. Heads are flying; look at all the people getting fired.”

Read the full article: Is Hollywood’s New Zero-Tolerance Policy a Reaction to the Trump Era? (Variety)

July 24th, 2018|Categories: OWC News|Tags: , , , , , |

OWC names Wes Robinson as its new managing director

Wes Robinson, a 20-year veteran of high-tech public relations, has been named managing director of Olmstead Williams Communications (OWC), a growing reputation management and PR agency working with technology companies that span healthcare, finance, telecom and ID & Security. Robinson will be responsible for the day-to-day operations of the company, including employee development and client relations.

“Wes brings exceptional client and management expertise to our growing agency,” said OWC founder Tracy Williams. “Wes has the leadership skills to ensure great client outcomes as we implement new technologies for enhanced reporting, social engagement and the impact AI and big data is having on business.”

Read the full announcement: Leading LA Public Relations Agency Olmstead Williams Communications Names New Managing Director

March 6th, 2018|Categories: OWC News|Tags: , , , , , |

The One Thing You Need To Know About Reputation Management | eNews from OWC

Year 2018: Every Reputation at Risk

What is the lesson of the radically altered reputations of 2017? It is that bad news travels faster than ever before, and there’s nowhere to hide. For companies and their leaders, the need for preparedness has never been more relevant. For every reputation that crashes, so does a company’s market value. It doesn’t take a major scandal to bring disaster, every business is vulnerable to a misleading sentence in a report, a disgruntled employee or consumer on social media or the malice of competitors. As we enter 2018, take heed and be ready.

The five roads to preparedness:

  1. Reputation Management Plan:Short and actionable, ten pages max with all the team players’ cell numbers and social handles at the ready.
  2. Vulnerability Audit: Assess all risks with the team including litigation, data breaches, misconduct of any executive or employee and political climate.
  3. Team Timekeeper: When reputation is at stake, the pre-assigned crisis team and their backups need to convene immediately. The timekeeper knows when thinking time is up, and it’s time to start talking.
  4. Ready Response: There will be only minutes to respond to Twitter and Facebook crises, and not much more for a reporter on deadline. Find words in advance and clear them with the company attorney.
  5. Event Simulation:Surprise your team to see if you’re prepared to hit the ground running. Make it as real as possible using simulation tools that mimic your social channels. Is your response authentic and in keeping with your brand?

In today’s climate, unexpected blows are to be expected. The good news is that successful crisis response can actually enhance reputations. A leader at the helm prepared to speak with conviction and authenticity is not an accident, and can turn accidents into opportunities.

Best wishes for the new year.

December 29th, 2017|Categories: eNewsletter|Tags: , , , |