The Different uses of social media: What is best for you?
The other day, I had a chat with Joseph, our social media strategist, about the different uses of social media. The conversation started with how differently we viewed Facebook. Joseph uses Facebook to connect with more and more people, to engage with them, share opinions and articles, etc. – the more, the merrier — in [...]
Lost in translation: The cultural differences in communication
Since September 2011, I have been traveling all over the world; I have spent 7 months in Togo (West Africa), 6 months in Freiburg, Germany, and now 4 months in Los Angeles. One of the things you become aware of when living abroad is how differently people communicate. These differences can be very subtle or [...]
How the Super Bowl proves the value and money spent on social media
The blackout during the Super Bowl has provided another opportunity to examine the financial benefits or drawbacks of spending valuable time and resources on a business’ social-media presence. No matter how many statistics come out that illustrate the amount of people using social media, there is still a debate that seems to always rage: “How [...]
Something to Vine About: Our review of Twitter’s new social media app
Last week, Twitter launched Vine – a new mobile service that allows users to share six-second videos. These clips are the video equivalent of a tweet: concise, random and witty. We thought this was a great idea and believed the program would bring social media to a whole new level. One of the promotional photos says: “Capture your [...]
So, what does this have to do with public relations?
Marie Ebenezer is from Germany and has been interning at OWC since November. Last week, I wrote about my time here in Los Angeles and the intercultural challenges I’ve faced so far. Olmstead Williams Communications received a lot of positive feedback about my post, and it encouraged me to keep writing. One of the responses [...]
Weplay signs Denny’s sponsorship deal
Weplay has signed a sponsorship deal with the owner of thirty Denny’s restaurants in New York, reports socalTECH. The Denny’s restaurants in the Rochester, Syracuse and Buffalo, New York area will sponsor 200 local youth sports teams with free, premium sites on the service and will launch a “Game Days at Denny’s” fundraiser to donate [...]
OWC’s Tracy Williams moderates panel with AP, Reuters, CNN and LA Times on social media in newsrooms
In a world of ever-emerging social media sites and tools, Twitter, Facebook, LinkedIn and blogs are still the go-to social media sources for newsrooms across the country, according to the top-tier journalists who spoke on July 19 at the panel “The ‘New’ Newsroom: How Social Media Has Impacted the Way Newsrooms Operate.” According to the [...]
July 19 Panel Discussion: How Social Media Has Impacted Newsrooms
The moment news happens, it’s reported through a social media platform. Print and broadcast must grapple with the instantaneous alerts hitting their screens and mobile devices. On Thursday, July 19, we will explore how the social media phenomena impacts the newsroom, and how it drives and alters coverage. In addition, we will discuss what, in a [...]
Youth sports social media platform thriving
Weplay CEO Lane Soelberg was brought in by 18 months ago to jumpstart the company’s advertising initiative, and the company is now thriving, reports the Los Angeles Business Journal. “Most of our relationships are strategic parterships,” Soelberg says in the article. “We spend the majority of our time looking for things that are a win [...]
OWC honored on list of top PR firms in Los Angeles
Olmstead Williams Communications has been honored by the Los Angeles Business Journal for the third straight year as one of the 25 largest independent PR agencies in L.A. County. The agency earned the No. 18 spot on the list, which ranked agencies by their 2011 county fee income. “We’re thankful to be recognized by the [...]
