Startup PR Report: Most startups begin PR efforts too late

Startup PR Bootcamp recently issued its “Startup PR Report,” a comprehensive guide on why startups should engage in public relations, when they should start a campaign and what to look for and avoid. After interviewing numerous public relations experts, the report concluded that most startups begin public relations efforts too late – right before the launch of a product.

The report also determined that there are countless levels of public relations involvement, from full-service firms to more tailored programs. One of those options, PRTechConnect, leverages the knowledge, resources and infrastructure of a full-service Los Angeles-based public relations agency to connect tech startups and other small businesses with critical audiences. That includes customers, investors, suppliers and future employees – all through news media outreach starting at just $1,000.

“The basic idea is that we do the heavy lifting with the media and let the client handle the writing of the news release themselves using tips we provide,” Trent Freeman, vice president of Olmstead Williams Communications, says in the report. “News releases are often where a lot of budget gets eaten up with numerous revisions back and forth, so we just cut out that part of the equation.”

Los Angeles Business Journal – Startup PR Program

By Joel Russell
Los Angeles Business Journal

Olmstead Williams Communications in West Los Angeles is launching a PR division to help technology startups get attention on a budget.

Starting at $999 a month, Olmstead Williams will provide services including a media contact list, story pitching to tech trade press and specific national media outlets, customized news release templates, and e-mail notification of story queries from reporters and editors seeking expert sources.

Called PRTechConnect, the new service has its first client in Cloudworks, a Thousand Oaks company that provides Web-based software to small businesses. Olmstead Williams is pitching the service to companies in the biotech, life sciences, clean tech, e-commerce, software and telecommunications sectors.

Click here to read the full article.

New Flat-Fee PR Service for Tech Start-Ups – Inc. Magazine

By Nadine Heinz
Inc. magazine

This week, Olmstead Williams Communications, a public relations agency in Los Angeles, launched a new division that charges a flat monthly fee for a full range of PR services.

PRTechConnect is geared toward tech start-ups with limited marketing and PR budgets. The News Release Package, which costs $999 a month, includes services such as the creation and maintenance of a master list of media contacts, customized news release templates with tips for making announcements stand-out, targeted media pitching for 20 news release per year, and basic wire service distribution to Google News, Internet search engines, and RSS feeds. Companies must commit to at least three months; a $1,500 set-up fee will be waived if you commit to six months.

Click here to read the full article at Inc.com.