USC Marshall releases “Buying Beauty for the Long Run”

Scientists from USC Marshall conducted a study to see what kind of effect a gadget’s color had on its long-term likability. And the results? In short, don’t be scared; skip the black and silver and go with the hue or shade that really speaks to you.

In their experiment, Eva C. Buechel and Claudia Townsend separated products into two categories: high-arousal devices (like those with intense colors or complex patterns) and low-arousal products designed with less stimulating colors like beige, black, or silver. From there, they performed a series of tests that involved asking participants to evaluate each product on things like predicted likability or irritation, and then again after participants had gotten a chance to actually use each product over varying periods of time.

Read the full article: Stop Waffling and Get That Brightly Colored Gadget—Science Suggests You’ll Like It More (Gizmodo)

CUREfilm redefines how medicines are delivered and experienced

The CUREfilm technology, developed by Cure Pharmaceutical, delivers drugs through a dissolvable strip that can be applied in the oral cavity or onto the skin. It replaces the need for swallowing or injecting medicines. The film has the ability to hold multiple active ingredients on one dissolvable strip, hence, eliminating the need to take multiple medications for daily treatments.

“CUREfilm products are designed to optimize drug release profiles and achieve a target product profile,” says Jessica Rousset, COO at CURE Pharmaceutical. “Unlike traditional oral drug delivery, CUREfilm can be designed to bypass the gastrointestinal (GI) tract, avoiding GI-related side effects and inactivation in the gut or liver.”

Rousset spoke to Pharmaceutical Technology about the advantages of CUREfilm and its applications in drug delivery.

Read the full article: An alternative to pills and injections: CUREfilm redefines how medicines are delivered and experienced (Pharmaceutical Technology)

June 8th, 2018|Categories: Client News|Tags: , , , , , |

Two global tech leaders expand OWC’s client portfolio

OWC has added two technology clients to its growing roster. Cubic Motion is the global leader in real-time computer vision and facial animation technology, and Linius Technologies Limited (ASX: LNU) provides content intelligence and the next evolution of video streaming technology.

“Innovation means different things to different industries. To us, it means that a business is doing things smarter and differentiating itself in the market,” said Tracy Williams, OWC founder and CEO. “Cubic Motion and Linius are two organizations that are disrupting industries with breakthrough technology that is ahead of its time.”

Read the full announcement: Two Global Technology Leaders Expand Olmstead Williams Communications Client Portfolio (iReach)

 

“Digital doubles” among the 25 crazy predictions about the next 25 years

Andy Wood, chairman of computer vision and facial animation company Cubic Motion, expects that everyone will have their own online avatar.

“Within the next 25 years, everybody can have an online persona ‘digital double’—it doesn’t need to be creature, age or gender-specific—just like the Ready Player One movie,” he says. “Every walk of life, profession, and social lifestyle will have access to an online digital double.”

Read the full article: 25 Crazy Predictions About the Next 25 Years (Best Life)

April 6th, 2018|Categories: Client News|Tags: , , , , |