Lines blur between ads and news

“Native ads” – the paid online ads that look like articles and are sometimes hard to distinguish from a publication’s editorial copy – have been popping up with increasing frequency on news outlets across the web, including The New York Times and Wall Street Journal. But the Federal Trade Commission is now cracking down on advertisers whose native ads don’t feature the proper disclosures, David Lazarus writes in the Los Angeles Times.

“Consumers have the right to know when they’re looking at paid advertising,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. “They do. And with print publications, that was seldom an issue. On the Internet, it’s a whole new ball game.

Read more in Click here for actual journalism. (The Los Angeles Times)

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Banks debate use of PINs vs. signatures for fraud control

WSJThe Home Depot and Staples data breaches exposed how the current magstripe cards are not as secure as the more advanced “chip-and-PIN” technology, which has been adopted in Europe, Australia and Canada. The U.S. is one of the few developed countries not to embrace it. The EMV chip migration deadline is fast approaching and financial institutions are motivated to boost security measures with chip-and-signature or chip-and-pin cards.

The decision whether to issue cards that require a PIN or a signature “is a very strong debate” in the industry,” said Martin Ferenczi, president of North American operations for Oberthur Technologies in an interview with The Wall Street Journal.

Read the full article:

Why New Credit Cards May Fall Short on Fraud Control (The Wall Street Journal)


January 5th, 2015|Categories: Client News|Tags: , , , |

Brentwood Associates’ Operating Partner, Roger Goddu discusses oil prices with The Wall Street Journal

Brentwood AssociatesRoger Goddu and PricewaterhouseCoopers’ Leanne Sardiga discuss the oil price dip and what it means to consumers and the overall economy with Hillary Canada, reporter for The Wall Street Journal.

“We should be clear: it’s a major good news event for our economy as a whole,” said Goddu. “There’s going to be great benefit in 2015.”

Watch the full video discussion:

Brentwood’s Goddu: Oil Slide Is “Good News” For Economy

December 29th, 2014|Categories: Client News|Tags: , , |

Brentwood Associates gifts GoPros to portfolio companies

Brentwood Associates GoPro gift“Santa Claus isn’t the only one handing out presents this season,” reports Lillian Rizza of The Wall Street Journal. Brentwood Associates, a leading consumer-focused private equity investment firm gave their portfolio companies GoPros this holiday season.

“We’re encouraging everyone to use the cameras and do something fun with it,” said Bill Barnum, a partner at Brentwood.

Read the full article:

Private Equity Gifts That Keep on Giving

December 24th, 2014|Categories: Client News|Tags: , , , |