Ice Energy and Geneva Healthcare select OWC

Ice Energy

Business-to-business public relations firm Olmstead Williams Communications has signed contracts with energy storage solution firm Ice Energy and healthcare technology platform maker Geneva Healthcare.

“Both of these companies are providing advanced technology solutions to improve efficiency, reduce costs and save the planet. It makes us proud to be a part of their success, and this is the area where we thrive,” said Tracy Williams, CEO and president of Olmstead Williams Communications.

Read the full announcement below:

Olmstead Williams Communications Selected By Ice Energy and Geneva Healthcare

August 12th, 2014|Categories: OWC News|Tags: , , , , |

OWC top 30 PR firm for 5th straight year

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This is the fifth consecutive year that Olmstead Williams Communications has been named to the list.

Olmstead Williams Communications, a business-to-business public relations firm specializing in technology, healthcare and professional services, has been named to the Los Angeles Business Journal‘s list of the “30 Largest Public Relations Firms” in Los Angeles County.

“Our clients are the engineers, scientists, financial and business executives who are creating great companies, and it’s an honor to help meet their sales and marketing objectives,” said Tracy Olmstead Williams, president and CEO of the agency, which is ranked No. 22 this year.

This is the fifth consecutive year that OWC has been named to the list which honors firms throughout Los Angeles based on their fee income.

Read the full news release here:

Olmstead Williams Communications top 30 PR firm for 5th straight year

2014 media outlook: Opportunities to tell your story are strong

By Tracy Williams
Tracy Williams
Much is changing in the news media, and the numbers tell us opportunities to tell your story are strong.

1,380
In 1950, there were 1,772 daily newspapers.
By 2000 — 1,480 daily newspapers.
Today — There are still 1,380 daily newspapers, and each article carries more value than ever with fewer papers reporting.

23,108,914
The daily circulation at the top 100 newspapers. That’s a lot of people who still like to get their fingers dirty.

430
Digital pay plans are now in place at 430 of the country’s dailies. Gannett showed in 2013 that success at the New York Times would work at smaller newspapers and other media followed. People are willing to pay for information and services they value.

157.7 million
There are hundreds of millions of blogs. Tumblr alone has 157.7 million blogs with 69.9 billion posts. Of course, not all blogs are great news sources. Your cousin Jimmy’s blog about turtles comes to mind. The Huffington Post is a good one, as are Gizmodo, Mashable and Business Insider, among others.

1.5 million
Cision’s Global Media Database used by thousands of PR pros includes over 1.5 million journalists, editors, bloggers, freelancers, analysts and other influencers and is updated over 20,000 times a day.

7
Olmstead Williams Communications has won 7 PRisms over the past three years from the Public Relations Society of America- Los Angeles for work with technology, healthcare, professional services firms and non-profits. OWC positions CEOs and other executives as leaders in their fields through traditional and new media, as well as speaking opportunities and networking connections.

2014
Make sure everything you do is repurposed across as many of your company’s platforms as you can in 2014, and don’t forget SEO. That newspaper article about your latest product launch needs to be shared on all of your social media platforms. To assure maximum SEO benefits, make certain your website and blog are optimized to load quickly and take advantage of keywords in headlines, body copy, title tags, meta descriptions and permalinks. Consider creating an enewsletter announcing the news and send to your full database of clients and prospects through a tool like Constant Contact.

Williams is president and CEO of Olmstead Williams Communications.

OWC's Williams hosts webinar on social media and PR

Tracy Olmstead Williams is the CEO of OWC. She is an expert on social media and public relations and a GW alumnus.

Tracy Williams, founder and CEO of Olmstead Williams Communications.

Tracy Williams, founder and CEO of Olmstead Williams Communications, hosted a webinar today titled “The Impact of Social Media on Public Relations” for George Washington University’s Alumni Association. Almost 100 people tuned in to hear Williams discuss how social media has changed the practice of public relations.

She assessed the challenges of social media and describes the best way to make use of these new platforms in public relations and business. The full webinar is available online.