Tracy Williams, president of Olmstead Williams Communications, will speak on Saturday at the Social Media Marketing Bootcamp being held at Loyola Marymount University.
The event, which targets brand marketers, startups, publicists, entrepreneurs and other professionals, focuses on proven formulas that help you reach your customers using grassroots B2C marketing.
Tracy Williams, president of Olmstead Williams Communications, will host a table discussion on Wednesday at the Broads Circle event “Women of Silicon Beach” being held at the Luxe Hotel.
The event focuses on the powerful role women are playing in the Los Angeles startup scene.
Tracy Williams, CEO and president of Olmstead Williams Communications
As part of The Nonprofit Breakfast Series presented by Morgan Stanley, Tracy Williams, president of Olmstead Williams Communications, will serve as a panelist at 7:30 a.m. this Friday at a seminar at the Luxe Sunset Hotel in Los Angeles titled “Driving Revenue: Tuning up Fundraising.”
Nonprofit board members and executives, please join Williams and the other panelists as they address the following questions: Are you using all available tools and methods to reach your community? Do you have a sustainable fundraising strategy? Are you just having events or are you engaging donors?
The seminar is free but requires registration.
If you’re interested in learning from some of the most skilled professionals in Los Angeles, then you need to attend the MediaLeaders Virtual Conference. Tracy Williams is so excited to be a presenter. Join her.
By Tracy Williams
From left, Janet Pucino, author of the new book “Not in the Club,” and Tracy Williams, president and CEO of Olmstead Williams Communications.
Last night, we hosted 15 women executives in our office. It was the salad-and-white-wine crowd with an edge as we listened to award -winning author, Janet Pucino, discuss the findings of her research on gender in business in her new book, “Not in the Club.”
In one of her slides she used the word heuristics, which stopped more than one of us who thought our vocabularies were pretty solid. Janet told us that heuristics was a decision-making process where you base your opinion on life experiences. For example, there are employers who use heuristics when interviewing a woman of child-bearing years because his experience is they’ll be taking maternity leave, thus causing him a headache in staffing. Hueristic thinking creates biased-based decisions.
Still, I needed to know more. So when I got to the office the next morning, I looked it up to set it in my mind: “Heuristic (pron.: /hjʉˈrɪstɨk/; or /hyoo-ris-tik/; Greek: “Εὑρίσκω”, “find” or “discover”) refers to experience-based techniques for problem solving, learning and discovery. Where the exhaustive search is impractical, heuristic methods are used to speed up the process of finding a satisfactory solution; mental short cuts to ease the cognitive load of making a decision. Examples of this method include using a rule of thumb, an educated guess, an intuitive judgment, or common sense.”
Using either definition, I wonder how often do we use these “mental” shortcuts, these heuristics, in our business lives? Does it alienate us from new experiences? Do we allow our past experience to color innovation? I think it’s a great word to know and a concept I will work hard to keep in check.
Tracy Williams, founder and CEO of Olmstead Williams Communications.
Tracy Williams, founder and CEO of Olmstead Williams Communications, hosted a webinar today titled “The Impact of Social Media on Public Relations” for George Washington University’s Alumni Association. Almost 100 people tuned in to hear Williams discuss how social media has changed the practice of public relations.
She assessed the challenges of social media and describes the best way to make use of these new platforms in public relations and business. The full webinar is available online.
From left, Cary Brazeman, candidate for Los Angeles City Controller; Tracy Williams, president and CEO of Olmstead Williams Communications; and Mark Schmaltz, CEO & Director of Operation, Dreamline Aviation, at the Town Hall Gala on Friday.
Tracy Williams, president and CEO of Olmstead Williams Communications, joined more than 400 prominent Angelenos at the Ritz Carlton in Downtown Los Angeles on Friday night to toast Town Hall Los Angeles on 75 years of great speeches. The event also honored James A. Thomas, chairman, president and CEO of Thomas Properties Group, Inc., for his role in the resurgence of downtown.
Williams is on the board of Town Hall, which promotes public discussion on issues of regional, national and international significance. Over its 75 year history, Town Hall has provided the forum for more than 5,000 leaders spanning politics to business, entertainment to sports to address issues of the day. Friday night’s gala dinner was capped off with a performance by political satirists The Capitol Steps.
Tracy Williams (far right), president of Olmstead Williams Communications, moderated the discussion.
In a world of ever-emerging social media sites and tools, Twitter, Facebook, LinkedIn and blogs are still the go-to social media sources for newsrooms across the country, according to the top-tier journalists who spoke on July 19 at the panel “The ‘New’ Newsroom: How Social Media Has Impacted the Way Newsrooms Operate.”
According to the panelists, today’s journalists monitor social media sites and blogs daily. Though they still prefer to be reached via email or phone (they’re faster), here are the main ways they’re using social media:
- Twitter – To check headlines and stories coming in – often a company will alert the media via Twitter of an upcoming company announcement. Reporters receive Tweets from sources as well, though they said they always make sure to vet any quotes or information sent via Twitter.
- Facebook – Reporters like it because it’s the only way to find certain people, and they can message them privately without being “friends.” They also like receiving pitches with photos through Facebook.
- Blogs – Reporters follow blogs, a lot, mainly very specialized ones by people who are true “experts” and spend 24/7 on a subject – journalists keep a list at-the-ready of these narrowly focused blogs by key players and influencers. (How do they find these blogs? Lots of Googling topics and researching. They said if you have a great blog, let them know about it and they’ll check it out. However, if you claim to be an expert, you better be an actual expert, locally based and well-versed on the issue.)
- LinkedIn – Not used as often for networking but good for researching biographical background on sources.
Tracy Williams, president of Olmstead Williams Communications, moderated the discussion between: Ron Grover, L.A. bureau chief for Reuters; Rachel Brown, deputy L.A. bureau chief for CNN; Anthony McCartney, entertainment writer for the L.A. bureau of the Associated Press; and Peter Pae, technology editor at the Los Angeles Times.
The panel was hosted by the Legal Marketing Association and the Business Marketing Association at the Ritz Carlton in downtown Los Angeles.
The moment news happens, it’s reported through a social media platform. Print and broadcast must grapple with the instantaneous alerts hitting their screens and mobile devices. On Thursday, July 19, we will explore how the social media phenomena impacts the newsroom, and how it drives and alters coverage. In addition, we will discuss what, in a world of multiplying instant alerts, are the “do’s”, “don’ts” and secrets to keeping a reporter’s finger away from his ever-ready delete key.
Presented by LMA-LA and BMA, sponsored by JHill’s Staffing Services and hosted by L.A. Live, we hope you will join: Ron Grover of Reuters; Rachel Brown of CNN; Anthony McCartney of the Associated Press and Peter Pae of the Los Angeles Times. Tracy Williams, president and CEO of Olmstead Williams Communications, will be moderating the July 19 panel as these esteemed media professionals share their views on how social media has impacted their work, and what methods work best for pitching and engaging the media via social media. RSVP today.
Tracy Williams, CEO and president of Olmstead Williams Communications
Los Angeles-based Olmstead Williams Communications, a business-to-business public relations and social media firm focusing on technology and professional services, has been named a finalist for the 2012 PR Daily Awards. The firm is joined by three other finalists – the Department of Labor, LIMRA, and NETGEAR/Weber Shandwick – in the “Best Speech” category for its work with interpretation industry leader Language Line Services.
Winners of the inaugural 2012 PR Daily Awards will be announced at a luncheon presented by Ragan and Dow Jones in Washington, D.C., on September 11, 2012. The awards program was launched to celebrate talent in the public relations industry and received hundreds of entries in categories spanning traditional, cause-related, crisis-related, event and social media campaigns.
“We’re proud of this nomination because it reflects our commitment to our writing craft and to helping clients truly inspire and connect with their audiences,” said Tracy Olmstead Williams, president and CEO of Olmstead Williams Communications. Williams founded the firm in 2008 after more than 25 years as a top public relations and crisis communications expert.