Oberthur president on preventing another Target

Oberthur Technologies

The Target breach won’t be the last we face. In an article for USA Today written by Byron Acohido, Oberthur Technologies president Martin Ferenczi explains that lack of chip cards in the US is the reason:

“With a chip card, if data is stolen, it is useless because it was only relevant for that previous transaction,” Ferenczi says. “The U.S. is now the weakest link as migration to chip cards is in its infancy.”

Read the full article to learn about what damage Target has sustained to its reputation from the breach and the danger of choosing convenience over security.

Why the Target breach won’t be the last of its kind

December 24th, 2013|Categories: Client News|Tags: , , , |

PR 'worst practices': Recent cases worth look during PRSA's Ethics Month

September is Ethics Month for the Public Relations Society of America (PRSA) which seems like a timely opportunity to review “worst practices” that left unchecked can give PR practitioners a black eye.

Three recent cases that caught our attention and show how not to generate good press for brands:

  • Los Angeles Times uncovers paid “news” articles masquerading as independent editorial content by the Central Basin Municipal Water District of California. There are much better ways to improve your search engine optimization (see OWC’s top SEO tips).
  • The Bay Citizen in San Francisco exposes BART’s attempts to sneakily script comments for its “loyal riders” to share. The crisis-fueled press conference aimed to prevent protests after a deadly police encounter on the public transit system.
  • USA Today breaks the news about a former CNBC correspondent turned PR rep who spread scandalous – and untrue – claims about Google’s privacy violations to boost own client’s business.

Should the embargo go?

Four top tech journalists participated in a webinar hosted by InkHouse PR yesterday to discuss whether embargoes are still a useful tool for both journalists and public relations professionals. With increasing frequency, embargoes — a standard PR tool used to provide reporters ample time to cover a news story — are broken, calling the practice into question.

Scott Kirsner, columnist and blogger for The Boston Globe, believes there is too much opportunity to make a mistake with embargoes, and that reporters are too busy to manage them. Unless the news is earth-shattering, just don’t bother. Wade Roush, chief correspondent of Xconomy, agreed, “It’s not worth my time to hassle with embargoes.” Jon Swartz, a tech reporter for USA Today, had a different take on embargoes. According to Swartz, embargoes smack of “marking manipulation to me.”

When asked about the increased use of “exclusives” vs. embargoes, all the reporters agreed they were pretty much one in the same. They both require too much time and effort for journalists to manage unless the information is truly important and worthy of an exclusive.

June 3rd, 2011|Categories: Client News|Tags: , , , , , , , , |