Tracy Williams, president and CEO of Olmstead Williams Communications

Tracy Williams, president and CEO of Los Angeles-based Olmstead Williams Communications, shares details about the PR campaign for the USC Stevens Institute and its results in this blog excerpt. The piece is from a larger story in the May 2011 issue of Intellectual Property Marketing Advisor.

“We were working with the donor, [USC alumnus] Mark Stevens, who runs a very well known VC in Silicon Valley (Stevens’ firm, in fact, helped give Google its start) and Max Nikias [now President of USC, then head of the engineering department],” Williams says in the blog post. “What they wanted — their vision — was to create something to cross all disciplines. USC always had tech transfer efforts for the sciences, the film school, digital arts, media, and other schools, but they wanted inventors, students, and the community to recognize a single place — the USC Stevens Institute — where they could go for help.”