USC Marshall releases “Buying Beauty for the Long Run”

Scientists from USC Marshall conducted a study to see what kind of effect a gadget’s color had on its long-term likability. And the results? In short, don’t be scared; skip the black and silver and go with the hue or shade that really speaks to you.

In their experiment, Eva C. Buechel and Claudia Townsend separated products into two categories: high-arousal devices (like those with intense colors or complex patterns) and low-arousal products designed with less stimulating colors like beige, black, or silver. From there, they performed a series of tests that involved asking participants to evaluate each product on things like predicted likability or irritation, and then again after participants had gotten a chance to actually use each product over varying periods of time.

Read the full article: Stop Waffling and Get That Brightly Colored Gadget—Science Suggests You’ll Like It More (Gizmodo)

FanWide Wins $10,000 Sports Startup Competition At USC

FanWide, a startup which helps users find “viewing parties” for their favorite college or pro sports teams, anywhere they live or travel, has won a the $10,000 prize in the HYPE Sports Innovation competition, held last week at the University of Southern California. According to HYPE, the competition, held in conjunction with USC’s Marshall School of Business and Silicon Valley Bank, was aimed at finding the most disruptive technology likely to shape the future of basketball.

Read the full article: FanWide Wins $10,000 Sports Startup Competition At USC (socalTECH)

February 24th, 2018|Categories: Client News|Tags: , , , , , , , |

Wall Street Journal features USC healthy eating study

USC Marshall’s Linda Hagen spoke with the Wall Street Journal about her recent study that shows that simply serving yourself can curb unhealthy indulgence. People who choose their own piece of cake—or, even better, cut it themselves—eat less of it.

Those are the findings of five experiments with a total of over 800 participants by Dr. Hagen and two co-authors, to be published later this year in the Journal of Marketing Research. The experiments found that the less involved people are in serving unhealthy foods, the more likely they are to eat them—and to eat larger portions.

“If they’re served by someone else, they can outsource responsibility to someone else,” says Dr. Linda Hagen, assistant professor of marketing at the University of Southern California’s Marshall School of Business. “But if they serve themselves, they have to accept responsibility and that makes them feel bad.”

Read the full article: Want to Avoid Munching on Unhealthy Foods? Serve Yourself (Wall Street Journal)

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January 9th, 2017|Categories: Client News|Tags: , , , , , , , |

Cynvenio’s LiquidBiopsy platform sold to USC and the Mayo Clinic

Cynvenio_LogoCynvenio Biosystems’ innovative LiquidBiopsy® technology is being used at USC and the Mayo Clinic to find mutating tumor cells in the blood and help doctors diagnose and treat cancer without the need for a surgical biopsy. The company began shipping the system earlier this year and ultimately wants to put one in every cancer clinic.

“This is the first complete system, from blood draw to DNA sequencing,” said Chief Executive André de Fusco. “If we find a number of cancer cells that are not heavily mutated, fine. But if they are mutated, those cells can be targeted by drugs from the big pharma companies.”

Read the full article:
Cutting Edge Without The Knife

May 11th, 2015|Categories: Client News|Tags: , , , , |