FanWide Wins $10,000 Sports Startup Competition At USC

FanWide, a startup which helps users find “viewing parties” for their favorite college or pro sports teams, anywhere they live or travel, has won a the $10,000 prize in the HYPE Sports Innovation competition, held last week at the University of Southern California. According to HYPE, the competition, held in conjunction with USC’s Marshall School of Business and Silicon Valley Bank, was aimed at finding the most disruptive technology likely to shape the future of basketball.

Read the full article: FanWide Wins $10,000 Sports Startup Competition At USC (socalTECH)

February 24th, 2018|Categories: Client News|Tags: , , , , , , , |

Wall Street Journal features USC healthy eating study

USC Marshall’s Linda Hagen spoke with the Wall Street Journal about her recent study that shows that simply serving yourself can curb unhealthy indulgence. People who choose their own piece of cake—or, even better, cut it themselves—eat less of it.

Those are the findings of five experiments with a total of over 800 participants by Dr. Hagen and two co-authors, to be published later this year in the Journal of Marketing Research. The experiments found that the less involved people are in serving unhealthy foods, the more likely they are to eat them—and to eat larger portions.

“If they’re served by someone else, they can outsource responsibility to someone else,” says Dr. Linda Hagen, assistant professor of marketing at the University of Southern California’s Marshall School of Business. “But if they serve themselves, they have to accept responsibility and that makes them feel bad.”

Read the full article: Want to Avoid Munching on Unhealthy Foods? Serve Yourself (Wall Street Journal)


January 9th, 2017|Categories: Client News|Tags: , , , , , , , |

Cynvenio’s LiquidBiopsy platform sold to USC and the Mayo Clinic

Cynvenio_LogoCynvenio Biosystems’ innovative LiquidBiopsy® technology is being used at USC and the Mayo Clinic to find mutating tumor cells in the blood and help doctors diagnose and treat cancer without the need for a surgical biopsy. The company began shipping the system earlier this year and ultimately wants to put one in every cancer clinic.

“This is the first complete system, from blood draw to DNA sequencing,” said Chief Executive André de Fusco. “If we find a number of cancer cells that are not heavily mutated, fine. But if they are mutated, those cells can be targeted by drugs from the big pharma companies.”

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Cutting Edge Without The Knife

May 11th, 2015|Categories: Client News|Tags: , , , , |

USC's Andrea Belz: 'There's no substitute for knowing your stuff'

LA Times_logoAndrea Belz is an author, nuclear physicist, business owner and an assistant professor at USC’s Lloyd Greif Center for Entrepreneurial Studies who was just was named academic director of a master’s program in Entrepreneurship and Innovation that begins this fall at USC.

In an interview with the Los Angeles Times she talks about getting noticed, refining a vision, her heroes and this advice:

“There’s no substitute for knowing your stuff,” Belz said. “Pretending does not work in the long run. Whatever it is you are focused on. If it’s law, really know the law. Be diligent. You need to be driven to excel in that space.”

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For her, rocket science is just the start

May 12th, 2014|Categories: Client News|Tags: , , |