Brentwood Associates gifts GoPros to portfolio companies

Brentwood Associates GoPro gift“Santa Claus isn’t the only one handing out presents this season,” reports Lillian Rizza of The Wall Street Journal. Brentwood Associates, a leading consumer-focused private equity investment firm gave their portfolio companies GoPros this holiday season.

“We’re encouraging everyone to use the cameras and do something fun with it,” said Bill Barnum, a partner at Brentwood.

Read the full article:

Private Equity Gifts That Keep on Giving

December 24th, 2014|Categories: Client News|Tags: , , , |

UT study: The higher your status, the less you use pronoun 'I'

WSJ_logoNew research from the University of Texas suggests that people who often say “I” are less powerful and less sure of themselves than those who limit their use of the word, reports The Wall Street Journal.

Frequent “I” users subconsciously believe they are subordinate to the person to whom they are talking.

“There is a misconception that people who are confident, have power, have high-status tend to use ‘I’ more than people who are low status,” says Dr. Pennebaker, author of “The Secret Life of Pronouns.” “That is completely wrong. The high-status person is looking out at the world and the low-status person is looking at himself.”

October 11th, 2013|Categories: Commentary|Tags: , , , , |

Beware of ‘Social’ Spam When Using Twitter, Facebook

These days, social media is a critical ingredient of most effective PR campaigns. As more and more companies engage with their customers, business partners and other audiences via sites like Twitter and Facebook, it’s important to be on the lookout for “social” spam and not let it spoil your social networking efforts.

As The Wall Street Journal reports in “Spam Finds New Target,” criminals are increasingly drawn to social networks because they can spread the spam through a chain of trusted sources. Traditional spam via email is declining (in November, 70.5% of all email was spam, down from a recent high of 92.2% in August 2010), and spammers are turning to Facebook and Twitter where defenses are weak.

January 6th, 2012|Categories: Client News|Tags: , , , , |

Technology trends in 2012 will focus on making connections

Success for the technology industry in 2012 will hinge on one thing — making connections — reports Joe Mullich in today’s “Enterprise Technology” special section in The Wall Street Journal. Advances in technology will affect how consumers interact with companies, speak different languages to communicate and uncover the hidden meanings in “big data.”

Mullich spoke with numerous industry leaders to define important trends for the new year. Among the most critical: Removing language barriers is becoming more important than ever, according to Louis F. Provenzano Jr., president and CEO of Language Line Services, the largest over-the-phone interpretation services company in the world. One in five legal American residents speaks a language other than English at home, he states in the article. His company recently announced a deal with AT&T to provide live mobile interpretations.

Other trends in 2012 will include major growth in the digital signage market, an increasing shift to cloud computing, greater usage of mobile payment platforms and a shift to virtual call assistance features. Mullich notes that IT departments will become more useful than ever in helping companies ramp up innovation.