UT study: The higher your status, the less you use pronoun 'I'

WSJ_logoNew research from the University of Texas suggests that people who often say “I” are less powerful and less sure of themselves than those who limit their use of the word, reports The Wall Street Journal.

Frequent “I” users subconsciously believe they are subordinate to the person to whom they are talking.

“There is a misconception that people who are confident, have power, have high-status tend to use ‘I’ more than people who are low status,” says Dr. Pennebaker, author of “The Secret Life of Pronouns.” “That is completely wrong. The high-status person is looking out at the world and the low-status person is looking at himself.”

October 11th, 2013|Categories: Commentary|Tags: , , , , |

Beware of ‘Social’ Spam When Using Twitter, Facebook

These days, social media is a critical ingredient of most effective PR campaigns. As more and more companies engage with their customers, business partners and other audiences via sites like Twitter and Facebook, it’s important to be on the lookout for “social” spam and not let it spoil your social networking efforts.

As The Wall Street Journal reports in “Spam Finds New Target,” criminals are increasingly drawn to social networks because they can spread the spam through a chain of trusted sources. Traditional spam via email is declining (in November, 70.5% of all email was spam, down from a recent high of 92.2% in August 2010), and spammers are turning to Facebook and Twitter where defenses are weak.

January 6th, 2012|Categories: Client News|Tags: , , , , |

Technology trends in 2012 will focus on making connections

Success for the technology industry in 2012 will hinge on one thing — making connections — reports Joe Mullich in today’s “Enterprise Technology” special section in The Wall Street Journal. Advances in technology will affect how consumers interact with companies, speak different languages to communicate and uncover the hidden meanings in “big data.”

Mullich spoke with numerous industry leaders to define important trends for the new year. Among the most critical: Removing language barriers is becoming more important than ever, according to Louis F. Provenzano Jr., president and CEO of Language Line Services, the largest over-the-phone interpretation services company in the world. One in five legal American residents speaks a language other than English at home, he states in the article. His company recently announced a deal with AT&T to provide live mobile interpretations.

Other trends in 2012 will include major growth in the digital signage market, an increasing shift to cloud computing, greater usage of mobile payment platforms and a shift to virtual call assistance features. Mullich notes that IT departments will become more useful than ever in helping companies ramp up innovation.

Study: Number of female entrepreneuers on rise

Despite the recession, female entrepreneuers are becoming more prevalent in the United States, according to a study conducted by the University of New Hampshire’s Center for Venture Research and reported in a recent Wall Street Journal article and video post by Emily Glazer. Glazer calls attention to a number of female-centric mentoring and investing organizations that have grown significantly over the past few years.

The percentage of women grew to 20 percent last year among those seeking start-up capital, a significant rise from 12.6 percent just 10 years ago. The number of women who actually received funding grew from 9.5 percent in 2008 to 13 percent in 2010. The two top fields where female entrepreneurs are thriving are, unsurprisingly, fashion and e-commerce.

While great strides are being made to level the playing field, there is still a long way to go. Women currently represent just over 15 percent of angel investors and only 5-7 percent of partners at high-tech venture capital firms.