Technology trends in 2012 will focus on making connections
Success for the technology industry in 2012 will hinge on one thing — making connections — reports Joe Mullich in today’s “Enterprise Technology” special section in The Wall Street Journal. Advances in technology will affect how consumers interact with companies, speak different languages to communicate and uncover the hidden meanings in “big data.” Mullich spoke [...]
Language Line Services CEO: Marketing ‘in-language’ critical inside U.S., not just in other countries
When it comes to marketing and advertising in foreign languages, paying attention to nuance has always been imperative (case in point: the Ford Pinto not translating well in Brazil). While these concerns used to be limited to marketing in other countries, “Now they apply inside the United States as more than 60 million people — [...]
Volunteers from EY build 100 bikes for military children
Every year, Ernst & Young professionals participate in a one-day community outreach project called EY Connect in an effort to give back to the communities where they work. This year, the San Diego office sent 120 tax professionals to the Armed Services YMCA to build bikes for the children of 100 military service members and present [...]
Chamilia positions itself as a savior to jewelry stores, reports the Star Tribune
Jewelry stores have struggled for several years due to a weak economy, high gold and silver prices, and competition from cheaper Asian manufacturers. Chamilia, a designer and manufacturer of personalized accessory jewelry, has positioned itself as a savior to jewelry stores, reports the Star Tribune. The company has experienced 70 percent year-over-year growth and annual sales exceed $100 million [...]
Language Line Services announces partnership with AT&T for mobile interpretations
In an open letter to employees and stakeholders, Louis F. Provenzano Jr., CEO and president of Language Line Services, today announced a partnership with AT&T to put mobile interpretation services in the hands of emergency responders to better serve the nation’s growing population of limited English proficient people. The language solution will be accessible by businesses [...]
Great Courses sees major jump in profits
For the last 20 years, a company called The Great Courses has sold recorded lectures to an adult audience eager to brush up on humanities and sciences. Originally called The Teaching Company, Tom Rollins started the company on the idea of finding the most charismatic college professors and having them tape college-level courses for the [...]
Ortho Mattress builds special beds for needy pets, hosts pet adoption drive
In the spirit of the holiday season, Ortho Mattress will donate a free, made-in-Los Angeles pet bed for every cat or dog adopted from a number of participating shelters. To kick off the Holiday Adopt-a-Thon campaign, Ortho Mattress will host a pet adoption on Friday, December 9 at its 8161 Beverly Boulevard store from 10 [...]
Peak Corporate Network dominates California’s short sale market
Even though foreclosures have plunged since 2010, short sales are still thriving and now make up more than 20 percent of all home sales, reports the Los Angeles Business Journal. “We have a lot more competition than we used to, but there’s no business tougher than short sales. And I don’t think there’s many people [...]
Franchising comes easier to experienced developers
Franchisers have stepped up incentive programs to help entice would-be entrepreneurs in a down economy, reports The Los Angeles Times in a recent article. But longtime franchisees caution that success, if it comes, will take time. For example, entrepreneurs may have trouble franchising or getting a loan for just one restaurant, according to Brentwood Associates [...]
Most common SEO mistakes
Content marketing and online publishing isn’t just left to PR and marketing experts in today’s business world, according to Sarah Sherik, vice president of social media for PR Newswire. Sherik argues that coordination and a shared understanding of a company’s overall goals are fundamental to succeeding in social media. Even further, having a solid understanding [...]
