Brentwood Associates announces sale of Filson Holdings
Brentwood Associates, a leading consumer-focused private equity investment firm, announced it has completed the sale of Filson Holdings, Inc., one of the oldest American brands of premium outdoor apparel and accessories, to Bedrock Manufacturing Co. Since acquiring Filson, Brentwood has assembled a talented senior management team, led by Chief Executive Officer, Mark Korros, to leverage the strength of Filson’s brand heritage and execute an aggressive growth strategy.
“The Filson management team under Mark Korros’ leadership has done a tremendous job executing on the company’s growth initiatives,” said Roger Goddu, partner at Brentwood Associates. “The team has broadened Filson’s product offering in core outdoor categories while also expanding the offering of casual apparel, luggage and accessories. With a steadfast commitment to Filson’s century-old motto of, ‘Might as Well Have the Best,’ we are confident the company will continue to thrive under new ownership.”
In an interview with Dow Jones, partner Steve Moore said the firm worked with Filson to launch an e-commerce Webs site and expanded its catalog distribution. The business has two stores: one in Portland and one in Seattle.