Two recent articles spotlight a trend to watch in 2012 for companies in the business of producing original content. Consumers’ needs for greater and immediate accessibility are driving demand for content, but the growth opportunities come with challenges to meet in the new digital world.
TIME magazine profiles content distribution in the Internet age in its recent “2012 User’s Guide: Essential Info for the Year Ahead” issue. From the growth in use of gadgets like iPads and smart phones to experience movies, TV, music and games to challengers to the Netflix model and to new digital technology called UltraViolet, the article is a must read for navigating the new distribution world.
The Street analyzes the 2012 results of Deloitte’s “State of the Media Democracy” survey which shows a rising trend of streaming particularly in the younger demographic – from 4% of total respondents in 2009 to 14% (and 20% for 14 to 28-year-olds). The survey showed a more than 20 percent drop off in respondents’ watching movies on DVD or cable TV, the previous norm.