CrowdOut Capital
Driving Investors to the First Online Marketplace for Middle-Market Private Lending
Problem
Challenge
CrowdOut needed to grab the attention of middle market companies as well as investors interested in alternatives to the public markets. OWC secured coverage in key financial trade outlets, including Bloomberg, Tearsheet and Debtwire, submitted winning entries for key industry awards and attracted the capital growth needed to expand CrowdOut’s loan portfolio. In the first year of the campaign, the company grew tenfold. In 2018, it attracted top-tier executives and nearly doubled the size of its loan portfolio and assets under management (AUM).
What We Did
Implementation
The Impact
Quantitative Results
The Impact
Qualitative Results
CrowdOut has become the go-to source for information with several top-tier news outlets for commentary on middle market trends.
Within the first 6 months, top-tier financial and business outlets featured CrowdOut as part of its news coverage, including Bloomberg, Tearsheet, Debtwire and Leveraged Commentary & Data.
OWC secured several meetings for CrowdOut with financial services organizations, which led to a capital fund raising of more than $1 million in financing.
CrowdOut won the M & A Advisor 2018 Emerging Leaders Award and made the Austin Inno 50 on Fire list.
CrowdOut grew its staff and size by 50 percent during its first year of working with OWC.