The influencer business model has been built on digital talent creating revenue streams through ads and product promotion in a pay-for-play model. But today’s savvy influencers see themselves less as “promoters” or “spokespeople” and more as their own lifestyle brands. Any talent with an engaged following has the opportunity to turn likes, follows and shares into so much more through brand extensions and licensing.
The Tangent Agency’s Marc Becker gives three steps to activate a brand through merchandising and physical products.
