With Disney+, Apple TV+, HBO Max and Peacock all hitting the market between this November and April 2020, streaming services will spend big on marketing to attract subscribers and compete for share.
In this new landscape, networks will have to reevaluate whether to accept tune-in ads from competitive streaming services. TV networks mentioned in this story either did not reply to or declined requests to comment.
The networks depend equally on the app store, Google’s advertising prowess and Amazon’s ecommerce marketplace. Disney grossed $55 billion on licensing toys in 2019, compared to the $7 billion it brought in from the box office, said Marc Becker, CEO at LA-based Tangent Agency.
“[These companies] all offer each other so many outlets and platforms to reach consumers, I don’t think they want to muddy those waters,” he said.
Read the full article: Streaming Services Must Reevaluate How They Accept Ads From Competitors (AdExchanger)
