Retina, an LA based start up, has brought in $2.5 million for Shopify, an app to process data and get a predicted customer lifetime value for vendors. Michael Greenberg, Retina co-founder and chief executive says “Retina determines which customers will spend more as soon as they make their first purchase, not six months from now. Our customers are saving millions of dollars in online advertising, while also increasing sales.”
Read the full article: LA-based Retina raises $2.5 million in new funding to expand its customer analysis software (TechCrunch)
