We’re in the final quarter of 2021, and most companies are well into their 2022 planning and budgeting. So, it’s an easy lift to share trends and issues with reporters tasked with writing these annual roundups. If the ideas are compelling and if you have data to support them, the odds of being included increase substantially. Customers, clients, partners and investors also are interested in what company leaders anticipate for 2022, so there’s value in sharing in a newsletter and on company social platforms.
But don’t wait until the end of the year to publish. Just like the holiday shopping season, getting your 2022 trends and predictions out begins earlier every year. It helps to be among the first to hit a reporter’s inbox. And don’t forget to prepare for the interviews too (Tips here). Company thought leaders and subject matter experts can be tapped for short YouTube and Instagram videos.
Focus on the goal to get the company’s name in print and in online media and to gain visibility among customers and prospects. The expert insights being offered must have a strong point of view and center on what’s trending in the news for their industry. What do you see for 2022 that’s either different or overwhelmingly supports the trends being talked about? For example:
- Where are the biggest growth opportunities for the company and others in the industry?
- What are some of the unique challenges that the company and/or the industry is facing?
- What new technologies does the company expect to deploy, especially around AI and machine learning?
- What lessons learned during the pandemic will be used post-pandemic?
- How have supply chain snafus impacted the company/industry and what’s the solution?
- How will new people initiatives, including diversity and inclusion plans, impact the company and industry? Are we pushing enough to attract talent of different backgrounds and have a diverse board?
- What have we learned about Zoom versus travel? Do we have any new company policies as a result?
- Corporate carbon footprints are being looked at by customers and news media. Can we talk about how we’re lowering our carbon footprint as a company?
- What is the biggest surprise coming next year that most won’t be expecting?
Don’t fear being called out on predictions that may or may not come true 100 percent. The headline? “Three Trends to Watch in 2022, according to … you.”
The future is yours, but you need to take advantage of the opportunity. Let us know how we can help.
Thanks,
Tracy
Olmstead Williams Communications
CEO and Founder
w 310.824.9000, c 310.387.7738
IN THE NEWS
OWC wins two awards at PRSA’s PRisms
OWC won two awards at the Public Relations Society of America’s (PRSA) PRism Awards from the Los Angeles chapter of the organization. OWC was awarded a PRism for our work with Saban Community Clinic and their back-to-school vaccination drive, as well as an Award of Excellence for our work with Alen partnering with Larchmont Charter School to deliver air purifiers for clean, shared air in over 80 classrooms.
OWC was with CompoSecure at this year’s Money 20/20
OWC was on the show floor last week with CompoSecure, a leading manufacturer of premium metal cards, at this year’s Money 20/20 in Las Vegas. Chief Innovation Officer Adam Lowe gave a demo on the new Arculus™ business solution, enabling businesses and their customers to protect customer data and reduce fraud and online hacking.
OWC led Alen and Arculus at Pepcom’s Holiday Spectacular
OWC was on-site for demos and media interviews at Pepcom’s Holiday Spectacular in New York on Oct. 29. Alen, a leader in True HEPA air purification solutions, and Arculus, a cryptocurrency cold storage solution, answered questions from reporters and editors ahead of the holiday gift guide season.
