My guest this week has a genuine passion for teamwork and a competitive edge that she credits her family for. Being the youngest of seven children, CompoSecure Chief Revenue Officer Amanda Gourbault always had to be able to run faster than everyone else in order to get them to pay attention to her. And this tenacity has served her well throughout her payments career.
For those of you who may not know, CompoSecure is the world leader in metal cards. They have a portfolio that spans throughout financial institutions and fintechs alike, with some of the most recognizable brands in our industry. In fact, the fintech sector is actually the leader of metal card issuance. Why? According to Amanda, the metal card offers an enhanced user experience that you really can’t get anywhere else. She describes it as the physical embodiment of the customer relationship with such an innovative flair that it provides a natural uplift for any brand that issues it.
As for the benefits of a metal card, Amanda talks about several use cases with impressive results – including an Amex issuance that resulted in a 52% uplift in customer retention and a 17% uplift in spend. Another interesting stat? 47% of all new metal cardholders are millennials!
Tune in this week to hear Amanda talk about her journey from magstripe to metal and some of CompoSecure’s most innovative projects – including an Amex/Delta partnership that issued a limited-edition card made from the wings of a 747!
We also discuss where she sees the industry going in the next 2-3 years as it relates to frictionless authentication, password-free login, and biometrics.
Listen to the Full Interview: Amanda Gourbault, CRO of CompoSecure | Episode 209
